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NACCE 2013 Keynote Speakers

Saras Sarasvathy
The Isidore Horween Research Associate Professor at the University of Virginia's Darden Graduate School of Business

Her research builds on cognitive science and behavioral economics to spell out teachable elements of entrepreneurial expertise, becoming increasingly known under the rubric "effectuation." Sarasvathy earned her Ph.D. from Carnegie Mellon University.

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