NACCE put together 15 marketing ideas.
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2. Take a look at your community college’s web site as if you had never been on it before and be sure you can quickly find information related to your entrepreneurship offerings. Note: if you can’t…get the site updated immediately!
3. Be as connected to your community as you can. Get out of your office, talk to people, do market surveys, create a community network, and create partnerships so that you are working in tandem with what is already happening in your community.
4. Connect with economic development agencies such as SBDCs, SCORE, Rotary, Chambers of Commerce, Department of Tourism, and Department of Business Assistance. Arrange to do a presentation to them and local entrepreneurs they have as clients to be sure everyone in your community thinks of your community college for entrepreneurship education
5. Advertise internally at your community college. Read the article on page 7 of the Community College Entrepreneur “Building Visibility: Don’t Ignore Your In-House Audiences” http://nacce.yourmembership.com/?page=Journal scroll down to the very bottom. While you are in that issue…also take a look at page 11 “Integrating Entrepreneurship Campus-Wide: In Support of Program-Specific Entrepreneurship Certificates”
6. Hire the right people! Get people engaged that have what it takes to get your entrepreneurship program out the door and front and center in the community.
7. Make friends with the daily papers in your area and send them press releases related to your entrepreneurship program
8. Reach out to the high schools in your area and talk with the guidance counselor about your community college’s entrepreneurship programs. Touch base too with the 4-year schools in your area, learn what they are doing and be sure they know what you are doing.
9. Know your “customer”. See the article on page 30 of the Fall/Winter 2007 Community College Entrepreneur “Marketing Entrepreneurship Education: You Do Not Have to be Robin Hood to Find Your Target!” http://nacce.yourmembership.com/?page=Journal
10. Use students in your marketing class to come up with a marketing plan to promote the entrepreneurship program at the community college
11. Use e-Marketing, social media such as facebook, twitter etc…to get the word out. See the article on page 17 of the Winter/Spring 2009 http://nacce.yourmembership.com/?page=Journal Community College Entrepreneurship “7 e-Marketing Techniques to Try in 2009”…while you are at it…review all the past Community College Entrepreneurship journals!
12. Know your alumni - Utilize your alumni who have been successful in business and utilize their experience and their network.
13. Piggyback your message and your logo on as many sites as you can. Have hyperlinks in as many places as possible back to your site. Use every networked resource you have, then go get more.
14. Build an email database and send out regular email updates. The content needs to be compelling, but it is just as important to remain fresh in the minds of your email readership. You can also use this as a tool to enhance and enlarge your network. You can promote other’s entrepreneurship related activities in your email, and vice versa.
15. Reach out to your NACCE network. Post your marketing question/challenge to other NACCE members and see how they successfully did what you want to do. Send an email to nacce@listserve.com this will get sent to NACCE members…wait for the responses!
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