Need some fresh and free ideas on how to ignite your entrepreneurship students? Get insights from our experienced NACCE Faculty Ambassadors for HP LIFE on how to integrate e-learning into your entrepreneurship class. They will discuss how they have implemented HP Life (www.life-global.org/go/nacce) into their online/hybrid and face-to-face business courses.
Posted By Karen-Michelle Mirko,
Monday, January 20, 2014
Updated: Monday, January 20, 2014
By Kim Norbuta
HP Learning Initiative for Entrepreneurs (HP LIFE) is hitting college campuses and Small Business Development Centers across the country this Spring Semester. Students and clients from over 20 states will be participating in the HP LIFE Courses as they develop their business and technology skills using this open education resource. Instructors and Center Directors are excited to implement this robust resource in their programs to engage students and clients with real life business scenarios in finance, operations, marketing and communications. Instructors and Center Directors using HP LIFE are invited to participate in our Faculty and Business User Network to gain additional professional development, valuable resources and connections within HP LIFE. Look to see if a school near you is participating this semester!
If you would like learn more about implementing HP LIFE at your school or SBDC and join our Faculty and Business User Network, contact Kim Norbuta at email@example.com for more information.
Gateway Community College
South Mountain Community College
Cuesta CollegeFullerton College
Irvine Valley Community College
Long Beach City College Small Business Development Center
The Money School
Palm Beach State
University of Hawaii, Kauai Community College
North Idaho College
IVY Tech Community College
Middlesex Community College
Quinsigamond Community College
Springfield Technical Community College
Ann Arundel Community College
Howard Community College
Prince George Community College
Washtenaw Community College
Miles Community College
Eastern New Mexico College
Tompkins Cortland Community College
Houston Community College - Northwest
Spokane Community College
Walla Walla CC
Catawba Valley Community College
Rio Salado Community College
Minnesota State Community and Technical College
Johnson County Community College
Madisonville Community College
Kim Norbuta is a consultant for NACCE working closely with HP LIFE and the Faculty and Business User Network helping faculty and center directors develop solutions for their course and client needs. She is the Owner/President of Sideline Solutions, offering editorial, marketing and sales support to companies and organizations that need an extra hand from the "sidelines” from time to time.
Posted By Karen-Michelle Mirko,
Sunday, January 12, 2014
HP LIFE modules aid
individuals with learning and applying the different business concepts that are
needed to start and maintain a business.
As individuals work through each topic, one segment is posting a comment
in the course discussion. The course
discussion facilitates conversations with individuals who are located from
throughout the world. The only
separation is by an individual’s selected language within HP LIFE (English,
Spanish, French, Portuguese and Arabic).
Not to mention, once an individual completes the module, the HP LIFE Community continues the
discussion by having a Business and Other forums available for individuals to
continue their dialogue and/or post questions.
These options facilitate people to meet and relate with individuals from
throughout the world who are also starting businesses.
today’s global market and academic classrooms, it can be difficult to bring a
global perspective into the classroom.
Through HP LIFE, it brings the
"global perspective” to a personal and individual level, the student
level. This interaction illustrates to
students that individuals inside their community, and outside, are all facing
similar business situations. For example
two individuals may both be opening a coffee shop, however, they could possibly
be located on different continents, but are facing similar situations from
hiring staff to purchasing coffee beans.
This forum provides an equal playing field while exposing the students
to individuals with different backgrounds who have similar interests.
a result, as academic institutions seek resources that facilitate a global
perspective, HP LIFE has provided that
option. This format provides
participants with an incredible opportunity to work with others, from
throughout the world. While at the same
time, facilitating rich dialogue within the classroom to discuss diversity,
different operational strategies, and gaining an understanding about the
different skills needed to own and operate a business.
Darcie L. Tumey is currently an
instructor at Catawba Valley Community College in Hickory, NC in Business
Administration. Previously she was Division
Director of Vocational & Public Services Technology at Roanoke-Chowan
Community College. Ms. Tumey has worked
in the educational field for over eight years and is currently a doctoral
student at East Carolina University and studying Professional Development of
Faculty who works at Community Colleges.
Posted By Karen-Michelle Mirko,
Tuesday, December 10, 2013
I sit here in my office at my community college and
contemplate the above question. I have
so many thoughts rolling through my head and most them don’t relate to the
question at all. As a faculty member and
active community member the question isn’t really how can we engage
entrepreneurs as much as it is how we can inform entrepreneurs? Entrepreneurs are streamlining experts. Technology is their lifeline to everything! The challenge then is how I, as an HP LIFE
ambassador, can let them know that this great resource is available to
them. Sometimes technology can get a bad rap. We are so busy with our own visions and ideas
that technology becomes infused into our daily lives.
As entrepreneurs, technology can become a
burden that interferes with innovation and planning. Most of us start our day with checking our
email, facebook newsfeed, and twitter accounts.
We cater to a society that requires instant communication and gratification. So how can I sit here at my computer in my
community college office and say to prospective entrepreneurs that I have yet
another great thing to add to their already full list? The thing is that HP LIFE isn’t just a
technology. It is a quick and easy
modularized training tool that is FREE and EASY to use. Entrepreneurs love the FREE and EASY
Every time that I present this innovative program that HP
and NACCE and EDC have blended together to create I am amazed at the
reactions. First of all, most
entrepreneurs want to know what it can "do for them”. I always say that it is a free training --
train yourselves – train your employees – train your clients. Then they sit back and realize its
potential. I then usually get a call
back from the entrepreneur asking for a more in-depth look at the HP LIFE
program. They then start to grasp the
awesome potential that this can have for their business and their employees.
So, you see I can make a difference as I sit here in my
community college office. It is from
this place that I first discovered HP LIFE and applied to be an
ambassador. It is from this place that I
organize and plan strategies to promote the program to classes and community
entrepreneurs. It is from this place
that opportunities can be born. I leave
you with this last thought – where is your place?
Kim Simons is a
Professor of Business Administration at Madisonville Community College in
Madisonville, Kentucky. She teaches
courses in Leadership, Management, Marketing, and General Business.
Is Entrepreneurship a generational
thing or an ageless pursuit?
There is always a lot of talk each year about the "new
generations of students” and their changing needs. Teachers are asked to change
the way we test, teach and manage each new student group in the classroom or
online so they can become a success. We have a vast array of books comparing
the Boomers to the X’ers; the X’ers to the Y generation and so on up to today’s
New Silent Generation or Generation Z. These generations have many names
depending on who is naming them. The Population
Reference Bureau lists 7 distinct generations beginning in 1871 through
2001. My guess is you have not seen this list as it is not the popular one in
use by publishers these days but it is worth a look.
The more popular list is:
- New Silent Generation or Generation Z
1980-2000 - Millennial or Generation Y
1965-1979 - Generation X
1946-1964 – Baby Boomers
1925-1945 - Silent Generation
1900-1924 - G.I. Generation
It is true that new advances in online resources, social
media, networking, access to information and global connectedness on the
Internet have changed the way we teach and the way students learn across
generations. I am not sure, however, that these distinctions always apply when
we are talking about Entrepreneurs
from either today or yesterday.
Where the notion of these "effectors”
comes from …
In 1755, when his pamphlet was published in France posthumously,
Richard Cantillon(1680s – May
1734)gave us the name "entrepreneur” and a
new class of commerce was born. In his pamphlet
Essai sur la Nature du Commerce
en Général (Essay on
the Nature of Trade in General) he uses the word "entrepreneur” to define
someone who undertakes to bring goods, capital and effort together in a market
town to create a system to make goods available to everyone and grow the wealth
of the community. The entrepreneur takes these actions at his own risk, and not
for an employer, which is the crucial element in his or her actions. In
Cantillon’s view the entrepreneur is someone who acts independently of a job
and the security of a paycheck.
J. B. Say continued
the use of the word (and popularized it) to define someone who was a key part
of the political economy and an actor who creates wealth for all in that
community through their actions of taking on economic risks. The entrepreneur
is someone who can transcend class and social position to attain wealth. In the
Schumpeter went further and described this entrepreneur as someone who
changes the world by destroying old systems (creative destruction) bringing
new ideas, products and services to the people through technical invention, market innovation and
replacement of old slow ways with new and more efficient ones.
clearly see entrepreneurs as the creators of the foundations of wealth and
social mobility in our economy. Entrepreneurs are also the creators of most of the new jobs, so
badly needed in our communities.
To me, each of
these generations, 1750’s through today, sound like the same risk taking
person. And the entrepreneurs I meet in my work as an educator, whatever age, all share a
common set of values and world view with their past cohort; they are a driven,
action oriented and risk taking bunch.
How we change
the way we teach will make all the difference …
So the question
is not how we as colleges teach some new generation but how do we teach new
members of an old and venerable group of thinkers and doers so they will be
motivated to grow our economy and change the world for the better. In the past
we probably did not see them in our classes, or at least we did not recognize
them fully and really adapt our teaching to their needs. Our new charge is to
recognize and serve them. A mandate that will define our collective futures as
colleges and as communities and fundamentally change the way we all do education.
The call for us
to move from being only traditional centers of college degree success to one in
which we serve the broader learning needs of the community is a daunting and
inspiring one. In our classes at the community colleges we have a rich mix of
generations and personal learning styles and interests who are with us today for many
reasons. Some are looking to move up in their jobs, some are just getting their
basic education and some are completely changing what they are doing for a
What the entrepreneurs among them share is an impatience with our all
too often agricultural model of 8 to 15 week courses and fall, spring, summer
class schedules taught in weekly lessons. They demand a more just in time approach and access to answers
to their questions when they have them, not when it suits a particular class
whether in the 1700’s or today, want information they can use when they need it
and in bite sized pieces which can be applied immediately to solve problems. In
her research on successful entrepreneurs Saras D. Sarasvathy gives
us a good look at the needs of entrepreneurs. She calls their perspective on
the world Effectuation.
Effectuation is defined as the act of implementing (providing a practical means
for accomplishing something); carrying into effect.
This should sound familiar, it is the same
definition we have been applying to these folks for over 250 years. They effect
… make things happen … create new ways and means and change the world we live
in. They are in a hurry and are focused on their dream and not our
dreams of the perfect student. The
HP Life web site is a perfect example of how these effectors want information delivered. The lessons are online, free,
practical, focused on specific problems and engaging as lessons. They appeal to
these quick minded and action oriented people and offer us a way to support the
students we have, and the communities we live in, with learning materials
designed for the those who wish to undertake the creation of a market and
change their world.
As others have shown in their posts before me, including
these HP Life modules into our classes and programs is an excellent way to help
entrepreneurs accomplish their learning goals on their own schedules. It is
also a great example of how Open Educational Resources (OER) can be found and
used effectively in our classes versus the traditional approach of expensive
text books. Rio Salado College is currently using these modules in 6 of our
online classes and is planning their inclusion into 6 more online classes in
the future. We use them as competency based learning tools as well as authentic assessments of learning; two cornerstones of curriculum.
As we rethink how we will run our classes in this
electronic and social media soaked age we need to remember that at the heart of
all these generational classifications is a person who may just transcend the
generational stereotypes. As educators
we need to think like them, destruct the old ways of teaching, and create a new
way of learning that suites the entrepreneurial way. This may mean changing the
way we award credits, schedule classes, choose materials and evaluate
performance. It also means that we need to look closely at how we engage with
our communities and make learners, both credit and non-credit, a leading part
of our agenda. In an increasingly Open Educational Resource (OER) world we can
serve as guides to quality learning and help students find resources and ways
of thinking about their businesses that leads to success. As Schumpeter pointed
out in the 1920’s, the secret to a vibrant economy and higher standards of
living for all is a robust and creative class of entrepreneurs. We, as entrepreneurial
educators, can help them achieve their dreams.
Otis J. White is the
Faculty Chair of Business & Public Administration at Rio Salado College.
For more than 20 years he has performed research, taught thousands of students
and developed academic curriculum for entrepreneurship, small business growth
and economic development for both the Maricopa County Community Colleges and
Arizona State University. As an entrepreneur, White created two successful
companies before serving in academia and continues to mentor new entrepreneurs
in their efforts to join the path to economic freedom and personal success. He serves as an HP Life Ambassador for NACCE and can be reached at Otis.White@riosalado.edu for more information about HP Life.
How SCC’s Certificate in Entrepreneurship is Currently Taught
At SCC we offer a 30 credit certificate in entrepreneurship during winter and spring quarters. Our program is team taught by three faculty and is taught using an integrated approach. Our program is made up of three classes that run consecutively and topics (accounting, marketing, operations, etc.) are interwoven throughout each class versus being taught in individual classes. We currently only utilize one textbook that covers writing a business plan in the class. The rest of the material is provided by the three instructors.
Learning about HP LIFE, a no-cost Open Educational Resource
This past October while at the annual NACCE conference, I had the opportunity to learn about HP LIFE e-learning and the wheels in my head immediately started turning. If you are unfamiliar with HP LIFE e-learning, it is an online learning tool that has been created by HP to help entrepreneurs gain the business and technology skills needed to start or grow their business. HP LIFE e-learning contains 20 interactive modules that individuals can take in their own time. Each module usually takes between 20 and 60 minutes to complete. The best part is that HP LIFE e-learning is free to use.
Integrating HP LIFE
We have decided to incorporate these modules into our entrepreneurship program at SCC beginning in January 2014. Our intent is to assign the individual models (as they fit into the curriculum) as homework assignments prior to covering the topics in class. Our hope is that the students will come better prepared to discuss the topics and be able to ask more in depth questions that will strengthen their learning. We will require the students to complete the module and then post their certificate of completion in Canvas in order to receive credit for each assignment.
Engaging Community Entrepreneurs via HP LIFE
In addition to utilizing HP LIFE e-learning in our entrepreneurship program we also intend to utilize the modules in some small business workshops that we are launching in December, 2013. We are creating these free workshops to assist the entrepreneurs in our community. These workshops will be offered on the 1st and 3rd Wednesday of each month in the evening from 5:30 to 7:30. Although the HP LIFE e-learning modules will not be the only topics we cover in these workshops, they will definitely help get us started. We haven’t decided whether we will have the workshop attendees complete the modules prior to attending the workshop (and provide their certificate as their entry ticket) or if we will have them complete the module as part of the workshop.
Stay tuned, I will post an update after we start using the modules!
Jeffrey Waybright is the Avista Center for Entrepreneurship program coordinator and an accounting instructor at Spokane Community College. Jeffrey received his Accounting degree and M.B.A. from Eastern Washington University. Before becoming a college instructor, Jeffrey spent eight years as a practicing CPA in Washington State and still holds his license.
Posted By Karen-Michelle Mirko,
Thursday, November 07, 2013
At NACCE, we have known for over a decade that small businesses are the life blood of the economy.
Entrepreneurs innovate, create jobs and grow the economy. Community colleges are a vibrant member of their local entrepreneurial ecosystems. They create entrepreneurs, launch startups and grow existing local businesses.
Innovative community colleges have made a commitment to advance entrepreneurship in their communities. These colleges both engage small businesses off campus and incite entrepreneurship on campus. Now more than ever, it is vital that community colleges spark an entrepreneurial mindset in all students and equip small businesses with tools to grow. Across the curriculum, from business departments to cosmetology departments, this next generation of entrepreneurs and intrapreneurs need to be equipped with entrepreneurial approach to problems and the skills to run a business. It is no longer a question if entrepreneurship can be taught but rather how can we best teach it.
Today’s students want to learn by doing. They want to practice the theory in real life situations. We are delighted to partner with HP to pilot HP LIFE (Learning Initiative For Entrepreneurs) in six community colleges across the country. HP LIFE provides relevant, small business simulations students crave. We are delighted to see that the initial results from this Open Educational Resource are positive:
Students are engaged (One faculty ambassador reported that student came to class having finished all assigned modules in a week because he was so interested!)
Faculty find it easy to implement into their existing curriculum
The fact that HP LIFE is underwritten by HP greatly benefits the often cash-strapped community college student. It is also a way to keep a faculty’s syllabus fresh at no cost to them.
This joint program is harnessing the power of an Open Educational Resource to be a catalyst in fostering entrepreneurship. While we consciously started lean with 6 test schools, mid-way through the semesters we see the power for this partnership with HP LIFE to be a driving force inciting entrepreneurship on and off campus.
Technical schools can include HP LIFE into a wide variety of credit and non-credit programs to enhance the skill of students who will eventually go into businesses for themselves.
Small business centers can use HP LIFE in a "flip the counseling session” model and then provide customized face-to-face training to small business owners.
Startup competitions can use modules to help contestants craft their pitch.
Every new opportunity that NACCE and HP LIFE discovers, represents not only an opportunity to empower an entrepreneur with skills to succeed, but also opportunity to fuel the economy. NACCE is proud to partner with an organization committed to collaboration, economic development and giving back.
We are delighted to see more schools integrate HP LIFE into their curriculum this Spring. We welcome aboard:
HP LIFE is an Open Educational Resource that Supplements Online and Face-To-Face FastTrac Classes
The modules in the HP LIFE eLearning program are a perfect supplement to the business plan class I teach at Johnson County Community College. In that class, we use the Kauffman Foundation’s Planning the Entrepreneurial Venture program (the community college version of FastTrac). This semester, I have incorporated the following eleven HP LIFE scenarios into both my online and face to face classes: Unique Value Proposition; Marketing Benefits vs Features; Hiring Staff; Your Target Audience; Social Media Marketing; Effective Business Websites; Setting Prices; Basics of Finance; Sales Forecasting; Cash Flow ; Profit and Loss and Finding Funding.
Students watch the scenario video and then work in small groups
In face to face classes, these units are used both in the classroom and as out of class assignments. When using them in the classroom, I generally play the scenario to the class as a whole and assign the students to small groups where they proceed with the follow up exercise found under the business concept tab. After small group discussions and a report back to the class as a whole, students are then required to individually finish any remaining activities leading to the certification. This is sometimes done in class and sometimes it is assigned as homework. Once students have reached the certification level, they are required to submit a copy of their certification to the instructor. I use a Dropbox within our online learning platform for this even with my face to face classes. But, the same could be accomplished by requiring students to print out the certificate or send it as an email attachment.
Online students complete the unit and participate in a discussion board
For my online class, students complete the units on their own and then respond to a discussion question related to the unit. While they have already participated in a discussion board within the HP LIFE unit, I feel it is beneficial to students to participate in a discussion question with their fellow classmates as well. I find that since they have participated in the discussion within HP LIFE, their discussions with their classmates are generally more insightful and involved than the discussion postings I typically get from students.
The units require the students to interact with the material
The greatest advantage I find to using these units as a supplement to the readings in the textbook is that it requires students to interact with the material. In the past, I have given students quizzes over the assigned reading but that doesn’t always give me a true assessment of their interaction with and comprehension of the assigned material. Whereas, the HP LIFE units provide an opportunity to expand and apply the information found in their text prior to application within the business plan itself.
Barbara Millard Barbara is an Associate Professor in the Entrepreneurship Program at Johnson County Community College where she teaches FastTrac Business Plan, Opportunity Analysis, and Family Business. She also operates BCM Training and Development which provides curriculum development and training in the area of entrepreneurship.
Frequently, I am contacted by former students who have moved on to a four year institution or have entered the professional work world. For a number of them, they are using social media as the main medium of reconnecting with me. These alums are searching for a fulfilling career option to fuels their true passion, professional guidance via a mentoring relationship or simply a letter of recommendation for a new job or university. Ironically, earning a degree does not complete your educational experience or make you an expert in your field. The degree is truly the beginning of enlightenment as we faculty members hear repeatedly at every commencement exercise. I often tell these alums to discover from within what their passion is, and then pursue the best path that obtains their goals. Also, I often share with them that there is no substitute for real world, hands-on experiences to perfect their craft. The educational frontier provides a number of different options to realize the ideas and dreams of the "Millennium Generation.” A vast array of people who govern their lives in the digital age by utilizing social media as a way of life communication regardless of gender, age, ethnicity, income or educational level.
Alums Connecting for Purpose
Middlesex Community College (MCC) encourages both formal contact through the Alumni and College Advancement Office as well as informal contact through faculty engagement with former students one-on-one. Alums seek me out to listen to their ideas and dreams of creating a viable business venture. I am often curious to know why these aspiring entrepreneurs seek out community college faculty. The only rationale I can come up with is a trust relationship has been built up over time. I believe in being transparent by openly sharing out of the abundance of my academic and professional experiences. By providing alums with concrete examples and practical strategies they are capable of implementing is critical in capitalizing on a real business opportunity. The fact that these former students seek out assistance informs me that the need to nature their ideas is greater than one realizes. Alums want to connect back in order to be mentored by someone they trust.
Recently, a former student reached out to me on LinkedIn after seeing my comments as a HP LIFE eLearning Faculty Ambassador promoting entrepreneurship skills development. Social media is proving to be a very powerful tool to connect potentially vast networks of like-minded people regardless of the platform such as LinkedIn, Facebook, Twitter, and Pinterest to name a few. These like-minded individuals of the "Millennium Generation” are constantly expanding their network and areas of influence with people that support them. My former student developed and implemented the idea to create a software app for smartphones to scan bar codes placed at historical sites of the National Park throughout the city of Lowell. Visitors can conduct their own self-guided tours with detail information of the specific site such as the Boot Cotton Mill complex that was at the center of the Industrial Revolution in the United States. He wanted to reconnect with me to explore other technology business ideas he could implement. Each week this student is expanding his network by adding other like-minded technology people to his LinkedIn network.
One of the Success Keys: Mentoring Relationships
The alums I have been in contact with usually are seeking a mentor to act as a sounding board as well as a facilitator that guides their learning of new business skills. Providing real world examples of the implementation of these business ideas are strategic for any type of continuing relationship. The HP LIFE eLearning curriculum is designed to be relevant for real life business situations of the entrepreneur. These modules spark your curiosity and imagination beyond the traditional lecture or textbook examples. They provide practical technology skills to help you advance your business goals in the area of finance, marketing, operations and communication. These modules build the foundation to assist in deepening ones understanding and connect your personal experiences in order that they can be applied. This approach to learning-on-demand has become a natural way of accessing needed information immediately for the "Millennium Generation.” The uniqueness of HP LIFE is not only is it entrepreneurship learning-on-demand platform but it has a mentoring component of degrees of levels of intensity of one-on-one relationships. Mentoring connects the dots and solidifies the entrepreneurs’ accountability to someone other than themselves. Mentoring relationships keeps entrepreneurs on the track of success. The mentor is one of the success keys in building a growth oriented venture because it is built on trust.
Advancing HP LIFE eLearning to Our Alums
Visualizing that your ideas can become a reality is critical to the success of any entrepreneur. For many of our alums, the visualization of their success will not come until they are presented with real life examples that are believable and to test drive their idea via hands-on learning of critical business concepts and technology skills. The HP LIFE eLearning platform is an online educational tool that the "Millennium Generation” is at total ease with this delivery platform of learning. These modules are designed to enrich the learning experience and engage the learner in further developing their business skills in practical suggestion. I have embedded the HP LIFE eLearning modules in my F2F classrooms. No matter the level of familiarity with the subject matter such as social media, students who have completed the "Social Media Marketing” module says that they learned how to apply the power of social media in new and effective ways.
Here are several examples of what my current semester students shared about the HP LIFE eLearning "Social Media Marketing” module:
"Although most people in my generation know thoroughly how to use things like Facebook, Twitter, and blogging, I am sure there are some aspects that we don't. One aspect in the Social Media Marketing module was creating a Facebook ad. Although I handle the business Facebook for my father's business, I never knew before how to create an ad. This segment was very helpful for me personally and will also benefit my father's business if I decide to create one…” Cortney
"In an age where technology and social media is booming, it would be crazy not to implement it into your business. It gives people an outlet to share information on a massive scale, for free, in potentially a short amount of time it may go viral. Almost every company has at least one form of social media they use frequently to post information about their companies regularly. This information can be sales, new products, promotions, fundraisers and much more. With the content you put out, a company can begin to achieve great numbers of "Likes", "Follows" and views on their pages...” Dennis
"The social media module was fun and very current and easy to relate to. Since, of course, most students have Facebook, blogs, and Twitter accounts it was a module that was easy to understand and comprehend. Understanding and learning how businesses go about advertising on Facebook was extremely insightful. I think that was one of the best things to learn from this module.” Sasha
"Social media marketing is an effective and cost friendly method to market your business. Taking advantage of the free and popular internet helps greatly make a business known. A new "thing" has been hash tags. Hash tags are used on social media sites such as Instagram, Twitter, and Facebook and they link a group of people together which can be considered a target market. It's free and gets people interested in your product. Also, you are able to design Facebook ads in order to reach a certain audience such as age group and also reach people who have liked specific pages. Social media marketing is a great tool to invest in and use.” Sabrina
If the testimonies of these F2F students hold true, alums may also find them of great value to their business development as entrepreneurs. The advancing of entrepreneurship education to our alums maybe be based on a multi-stage program strategy of awareness, demonstration, and integration.
Multi-Stage Program Strategy
Awareness can be effectively made through the utilization of all the social media the colleges principally utilize. The Alumni Office of MCC uses Facebook, LindedIn, Twitter, email blasts and blogging to deliver its message to alums as an efficient and cost effective means of immediately reaching the alum base. Through this medium, specific targeted audience of types of entrepreneurs can be reached through paid advertisement used on social media sites as suggested in the HP LIFE eLearning "Social Media Marketing” module. Also, by creating network opportunities for entrepreneurial alums to communicate and respond to each other the postings about HP LIFE and how it has impacting their business bottom line may create the opportunity for one’s message to go viral.
Demonstration of HP LIFE can be given at alumni entrepreneurship events as well as alumni and advisory board meetings of academic programs including automotive, business, engineering, hospitality, restaurant, cosmetology, retail, health and entrepreneurship. Also, presentations maybe given at job fairs or evening training sessions at your college’s career resource centers your college is partnered with. MCC has two such centers, the Career Place and Career Source. They provide career resources for those who are seeking employment. The entrepreneurial educational opportunities of HP LIFE eLearning may be a life changing event for those who are jobless. Cherie Fisher, MCC College Career Navigator at the Career Place and Career Source, concurs that "Providing modules regarding entrepreneurship to a community that has been hit by an economic downturn free of charge would be an indispensable service.”
Integration of HP LIFE eLearning can be adopted into the fabric of entrepreneurial-minded alums via a self-directed learning pedagogy that guides one through the modules in a specific sequence. Self-directed learning will be supported by various levels of mentoring services providing through the HP LIFE eLearning program. The combination of self-directed learning and mentoring support from HP will ensure that proper checks and balances of the entrepreneurial venture are realized. Being accountable to a specific mentor in whom a trust relationship has been established may result in the successful launching of a sustainable business.
Voice Your Opinion
Are these strategies applicable in the community college you serve in? Are there major differences at community colleges located at an urban campus versus suburban campus versus a remote campus that the multi-stage strategy con not be implemented? If so, what are they? What would be your ultimate strategy in reaching your alums with the HP LIFE eLearning message?
Dr. James Dottin is a tenured Professor of Business at Middlesex
Community College in Lowell, Massachusetts. Through innovative
technological pedagogy and best practices, Dr. Dottin engages his
students in such courses as Entrepreneurship in Small Business
Management, Principles of Marketing and Computer Applications by
integrating students’ web design e-Portfolios and signature course work
as an integral part of their learning experience. Since 2011, Dr. James
Dottin has been a member of the business faculty
delegation to Morocco through the Broader Middle East and North Africa -
U.S. Community College Entrepreneurship Development Grant. He has
provided his expertise in entrepreneurship to the Moroccan faculty of
Enset Rabat and Enset Mohammedia in their development
of an entrepreneurial curriculum within the Moroccan higher education
system. Dr. Dottin earned his doctorate degree from the University of
Massachusetts Lowell, Graduate School of Education.
All the skills that you need to run a business…online
Becoming an entrepreneur is not only forming a business idea and placing it into motion, but also obtaining the diversified skills in order to manage all aspects of the business from production to receipts. HP LIFE provides the forum for an individual to participate in hands-on applications along with applying problem solving skills. For example, individuals may separate the production of a product separate from balancing the revenues with the company’s expenses. In the Profit Loss module, individuals walk through a problem solving activity that places both aspects in one situation. As a result, the activity highlights the importance of calculating visible costs (for example supply purchases) with hidden costs (for example time and product waste) which also becomes a lost in opportunity costs.
It costs what to run a business?
In this example, discussing the Profit Loss topic with students who are building business plans facilitates class interaction by introducing the importance of defining all of the business’ costs. As a result the lessons learned by completing the module can be transferred to the student’s different businesses. It is one thing to ask students to figure all of their costs as an instructor, and it is another to have a modern example that is both relatable and applicable to the students. This is where HP LIFE provides the vehicle to facilitate the conversation.
Simulating running a business
Upon discussing this topic with my class, students were engaged and followed through with submitting their preliminary financials that included both visible and hidden costs. They also commented on how the module was fun to complete while working through the different sections. As an instructor, it is refreshing to find a resource that builds in simulations and requires participants to complete activities instead of the traditional reading and discussion format which historically occurs in my classroom.
Darcie L. Tumey is currently an instructor at Catawba Valley Community College in Hickory, NC in Business Administration. Previously she was Division Director of Vocational & Public Services Technology at Roanoke-Chowan Community College. Ms. Tumey has worked in the educational field for over eight years and is currently a doctoral student at East Carolina University and studying Professional Development of Faculty who works at Community Colleges.
As a former video game enthusiast I am familiar with the thrill, entertainment and adrenaline rush that gaming offers. Now, as a faculty member at M State in Detroit Lakes I am instructing students who may have the same love for video games that I had many years ago. My wife tells me I am entertaining and I tend to agree with her but sometimes it is a challenge to capture and hold my students attention. Let’s face it, my lectures won’t always keep you on the edge of your seat or keep you coming back for more.
HP life has given me and my students some new and exciting learning options. Students have the opportunity to learn interactively and get instant feedback and gratification.
HP LIFE is "like a game”
One of the students in the Principles of Marketing class said HP LIFE is "like a game” when I asked for feedback from the students. Other students are enjoying the ability to interact with others around the world (social gamming), modules contain narrative, users can control the speed in which they complete the modules, and they have the ability to jump around the module if they choose. The students like to earn a certificate, collect points and earn virtual currency that is the Global Poverty Project (GPP) points. This allows for a competitive advantage or the willingness for the user to compete.
Many of my students are drawn to HP LIFE because it is similar to a video game that requires skill, quests, achievement, solve-problems, self-awareness, and it can remove one from your current mental state in the sense you become one with the game.
Game on my fellow gamers!
Bryan Christensen is a Sales and Marketing Instructor and the Director of the Business and Entrepreneurial Services at Minnesota State Community and Technical College. He enjoys bringing new technology to the classroom and implementing new instructional techniques and tools to help students.