Serving the Well-Seasoned Student- a Recipe for Program Success
Spice up your Entrepreneurship program! Community Colleges are experiencing increased interest from a more “seasoned” population of older, non-traditional students who are seeking a career change to self-employment. Learn how to market to them, challenge them in the classroom, and bring new dollars into your college to support them.
This high energy presentation will introduce the exploding market of well-seasoned students who are exploring, developing and reinventing themselves in this changing economy through self-employment. DCTC has identified three non-traditional target markets that have increased their program enrollment by more than 80% in fiscal year 2007-08. These include: dislocated workers who choose entrepreneurship because of downsizing; the reinventing entrepreneur who desires a new direction based on their passions; and the “refirement” entrepreneur who plans to retire early from traditional employment and fulfill their entrepreneurial dreams after age 55.
The session presenters will cover the topic from all viewpoints- faculty, program administrator, and a successful DCTC entrepreneur alum who will share with the attendees her real life experience as a student who re-entered college after age 40.
Learn the recipe for marketing and delivery to reach this non-traditional market. Take home the tools to utilize four key components to create entrepreneurial programming that will attract, engage and develop successful, business owners that can give back to your institution and achieve long-term program success.
- Education component: Both credit-based courses and short topical non-credit programming
- Financial component: Helping entrepreneurs set their financial goals and their capitalization for the future
Networking component: Building skills and opportunities to explore collaboration and sell, sell, sell
Support component: Building a life- long relationship between the entrepreneur and their college for survival
Finally, the presenters will share their “entrepreneurial” tactics to find grant funding and tuition to support the non-traditional entrepreneurship program.
Christine Pigsley, Associate Dean of Business & Entrepreneurship, Dakota County Technical College, MN
Bob Voss, Business Entrepreneur Instructor, Dakota County Technical College, MN
Mary Glock, Owner (DCTC Alumni), Detailed Promotions, MN