Posted By Administration,
Thursday, September 18, 2008
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The New Space Age - How Social Media Increases Student Enrollment
You’ve heard of Linkedin, Facebook, and Myspace. In this 50 Minute presentation you'll get a real taste of the marketing power of the new Web 2.0 services including strategic ways to promote and engage potential and existing students into your entrepreneurship program. No technical or prior knowledge required.
You've heard the term: Social Media. You've heard the phenomenal stories of using blogs and marketing campaigns on social networking sites. But what does this really mean? In this presentation you will learn the basic ingredients of social media including blogs, social communities, podcasts, forums, and more. You'll tap into the power and popularity of social media sites and learn quick ways to sort through the maze and choose the best social media strategy that works best to encourage and increase student enrollment in credit and non-credit offerings for your Entrepreneurship Program.
In addition, you’ll learn how potential students and entrepreneurs are making the most of social media to connect, promote, and find resources that can help them in their careers and their businesses. This presentation will require active participation from attendees and a willingness to immerse in social media practices -- web forums, blogs, virtual worlds, and social communities.
Much of the class discussion takes place in a variety of virtual world environments which will enable diligent attendees to establish both theoretical and experiential foundations for making strategic decisions and judgments regarding the application of social media to increase student enrollment -- and have some notion of how social media can affect collaboration within their respective communities.
No technical or prior knowledge required.
IMPORTANCE TO ATTENDEES:
Because of the increasing role of social media in today’s world, using social media is very important to a community college’s future strategy and future ability to compete and thrive.
Also, there are many potential students that could be left out because they just don’t know your program exists. These are potential students who are searching within virtual communities for references, resources, and recommendations for training and education, to help their careers and to help their businesses keep up.
By the end of this presentation participants will:
• Gain an understanding of Web 2.0 and the current implications to real world business
• Be familiar with basic terms and concepts regarding Web 2.0 and social media
• Understand concepts regarding user generated content, blogging and creating social networks
• Develop a strategy for including social media in their marketing efforts
• Understand the dos and don’t of using social media
• Evaluate what they can contribute to an online community
• Engage in discussions on Web2.0 in a various environments as a basis for a clear understanding of future directions in marketing and entrepreneurship education.
HANDOUTS AND INTERACTIVE ELEMENTS
Each attendee will be provided a handout outlining the discussion and a quick start sheet to establish a basis for their social media marketing strategy to increase student enrollments and exposure. A media presentation will also be used along with step-by-step instruction on how to create an online profile, how to engage in online networking and a quick lesson on how to create a podcast.
We will also use an easel to illustrate key steps and there will be lots of back and forth discussions with attendees to ensure comprehension.
Sherese Duncan, President & CEO, Effició, Inc. and Central Piedmont Community College, NC