Google Tools for Educators
This is an introductory workshop on how to best utilize Google products and services for business educators. It involves three one-hour sessions: an introduction of basic Google Tools for collaboration, Google AdWords and Google Analytics; benefits and advantages for small businesses using Google Enterprise Applications, and the value of “Google for Educators Certification”.
Understanding and using Google Tools today is a critical element for all business professionals. It is our obligation as educators of Entrepreneurship to fully understand and maximize the benefits of resources available to us on the Internet.
We will be discussing the importance and function of Google tools (Blogger, Calendar, Docs, Groups, Page Creator, Sketchup, GeoEarth, Book search, iGoogle etc.) for business educators, with an emphasis on Google Enterprise for entrepreneurship. Examples of the tools used are Google Calendar, Talk, Docs, AdSense, AdWords and Analytics (Metric-driven advertising and marketing; ROI to drive more traffic to one’s business). Using these tools will enable today’s educators to teach students entrepreneurship skills. Students will benefit and have a competitive edge in today’s marketplace.
Resources and Collaboration used:
- Google home page
- Google video tutorials on Docs
- Search function on FEC website
- Google BEAC website
- BEAC Google Groups
- Websites using AdWords: student samples
-Google Enterprise Software
- AdWord Coupons (limited)
Glenn Violett, Associate Professor of Management, Foothill College, CA
Jessica Lays, Student Coordinator Foothill Entrepreneur Center, Foothill College, CA