The Design and Development of a Creative Arts Entrepreneurship Program
This presentation tells the story of a research based approach to program development. The newly designed Creative Arts Entrepreneurship Certificate program provides targeted business information for creative professionals in the form of a series of short courses. Participants will receive a CD_ROM with course outlines.
Most creative professionals (writers, musicians and visual artists) will work as freelancers or small business owners during their careers. The New Media Center surveyed and interviewed 50 creative business owners in order to identify the most important, necessary skill sets for successful creative arts entrepreneurs. The research also included the survey of 100 college and 50 high school students. The purpose of this secondary research was to identify and gauge student interest in the topic. Based on this information, a certificate program was developed - the first such systematic program design approach in this subject area within the California community college system. The Creative Arts Entrepreneurship Certificate program provides highly targeted business information in salesmanship, marketing, finance, self-promotion as well as appropriate areas of the law, such as copyrights and patents.
The presentation will provide statistical data along with detailed program and course content information.
This Adobe Flash based interactive, animated presentation will be particularly interesting for faculty and administrators working in creative disciplines , such as creative writing, music, animation, multimedia, graphic and web design, film/video and so on.
All presentation participants will receive a CD-ROM with program description and course outlines. The participants will also receive handouts identifying resources and appropriate literature.
Dr. Anna Szabados, Director, Northern California New Media Center, Mission College, CA