Credit-Free Certificates for Busy Adults: Matching Curriculum and Course Design to High Job-Demands in the Community
Discover how a Maryland college evaluates the workforce needs of their community, internally designs or outsources short-term courses with high profits, markets effectively for high enrollments, partners with local government agencies for student funding, and collects FTEs from the state. It's a win-win for continuing education, the student, the college, and the local economy.
Career changers, retirees, former stay-at-home Moms and others are looking for short-term occupational training programs. What non-credit programs can you offer to this unique group of learners that will work with their busy schedules and provide them with focused training to enter a new career?
Discuss why a traditional credit program and schedule may not fit the needs of these learners and why non-credit programs can be a compliment to the school’s offerings rather than competition.
Find and create partnerships that allow you to add programs quickly to meet local demand.
Identify agencies that can provide funding for short-term career programs.
Assess the benefits to all parties in terms of workforce training for the local economy, short-term training for students and increased enrollments for the college.
Model programs will be identified, including: Pharmacy Technician; Wedding Planning Certification; Orthopedic Technician; Optometric Technician; Medical Transcription; and Personal Fitness Trainer Certification. Model partnerships with agencies include the Workforce Investment Board and Maryland Business Works. Interactive elements will include defining the adult learner and identifying their training needs and goals including schedule and timeframe preferences. Handouts will include Best Practices for Partnerships and marketing materials.
Elaine Wilson, Project Director Continuing Education & Workforce Training, Chesapeake College, MD
Jackie Potter, Executive Director of Continuing Education & Workforce Training, Chesapeake College, MD