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How to Build a Revenue Stream with eMarketing Programming at your School

Posted By Administration, Thursday, September 18, 2008

Guide Description:
Join us for this exciting session where we will discuss how to start eMarketing programs at your school, which will help grow the community around you in the area of eMarketing and develop a revenue stream with a high profit margin.  Not only will we explore the steps in creating the curriculum and delivering the programs with local and regional eMarketing experts, but we will also examine various eMarketing tactics, which can be used to promote the programming itself!  Walk away with tools and resources that you can begin using today.

Full Description: 

·         Purpose:

o    To survey the possibility of offering eMarketing programs in your community.  These programs have shown to highly marketable with high profit margin and ROI.

·         Objectives:

1.       Learn how to structure the curriculum/package.  We will explore the facets of the curriculum and the options for delivery (conference, seminars, series, workshops).  We will also discuss how to convince the decision makers at your school to approve the programming and individuals in the community to participate in the program

2.       Learn how to garner support from eMarketing experts in the community for delivery of sessions and promotion of the program.

3.       Learn how to use the eMarketing techniques and tactics themselves to promote the programs and get ‘cheeks in seats’.

·         Content

o    Examining the various options for programmer delivery (conference, webinar, seminars, series)

o    How to package the program in order to gain approval from your decision makers (examples of program delivery across the nation)

o    How to keep abreast of all this exciting technology

o    How to source out experts in your region to teach sessions

o    How to get their support and potential sponsorships

o    How to entice local professionals through inbound links and promotion

o    Examine several eMarketing tactics that can be used to promote the programming

§  Microsites, email marketing, online video, wiki, blog, rss feeds, social media

·         Activities:

o    Share best practices for event promotion through eMarketing

o    To encourage group participation, free prizes will be given away to participants

o    Break up into Accountability teams to ensure each others success and execution in this area

·         Outcomes:

o    Walk away with a plan and strategy to begin working on this revenue stream in the near future.

Target Audience:
PROGRAM MANAGERS, DECISION MAKERS IN THE AREA OF NEW PROGRAMMING

Value-add:
As mentioned earlier, we will be giving away free prizes to help stimulate participation

· We will be handing out several customized handouts for participants including:

o    Best practices in web development

o    Web 2.0 sites everyone should know about

 Brad Kleinman, Chief Marketing Officer, WorkSmart eMarketing LLC and Trainer at Corporate College, a division of Cuyahoga Community College, OH

Tags:  Outreach 

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