Training Fitness Professionals: An Exercise in Entrepreneurial Education
Discover how a Personal Fitness Trainer Certification course can provide your students the essential knowledge, skills and competencies to enter the workforce and succeed as a self employed trainer, business or franchise owner in the fitness industry. Learn how entrepreneurship education is infused into curriculum for both credit and non-credit.
The fitness industry is enjoying tremendous growth. Employment of fitness workers is expected to increase 27% by 2016; much faster than other occupations. More people spending time and money on fitness, and more businesses recognizing the benefits of fitness programs for employees has increased the demand for qualified professionals and training programs. Unfortunately, many of these programs lack hands-on practical training and “teach to the (certification) test.” Students become “good test takers” who are poorly trained and ill-prepared to enter the workforce and succeed as fitness professionals.
This presentation presents an alternative to this “test preparation” training; a collaborative strategy for infusing entrepreneurial and experiential education into fitness curriculum and training. Learn how fitness educators and practitioners joined college, university and corporate educators and trainers to create a Personal Fitness Trainer (PFT) Certification Program. The PFT is currently offered for credit, CEUs and non-credit in partnership with over 300 colleges and universities and is approved, accredited and/or recognized by leading education and fitness industry associations. Program content covers essential knowledge, skills and competencies (KSC) and curriculum delivery includes: theoretical foundations and scientific principles taught in the classroom (soon to be online;) hands-on training in a gym; and an internship, which places students into a business setting for experiential learning, knowledge application, mentoring and networking.
Attend this session and learn how to replicate and customize the PFT program for your students. Don't miss the opportunities in this growth industry and be a part of preparing students to enter the workforce as self-employed entrepreneurs and succeed as industry leaders.
Dr. Amy Hyams, Director, World Instructor Training Schools, Las Vegas, NV