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6th Breakout Sessions
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This blog contains all breakout session presentations from the 6th annual conference, January 4-7, 2009 in Anaheim CA. Feel free to share this with colleagues, and post comments on the blog.


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Entrepreneurship Across The Curriculum—Total Faculty Buy-In

Posted By Administration, Wednesday, September 17, 2008

Entrepreneurship Across The Curriculum—Total Faculty Buy-In


Guide Description: 

This workshop is designed for the novice interested in starting an entrepreneur program at their college or university. There will be an interactive discussion with the attendees designed to brainstorm ideas about the various steps necessary to gain the entire faculty’s support. The core of presentation will follow the book One Minute Entrepreneur by Ken Blanchard and Don Hutton.


Full Description:   

Lehigh Carbon Community College is located in the Lehigh Valley once home to such industrial giants as Bethlehem Steel and Mack Trucks, and continues to be the home for Air Products and Chemicals, Inc., and The Crayola Factory. Most industry has given way to service businesses as well as miles of industrial parks housing storage warehouses for such companies as Nestles and Walgreens. While the complexion has changed, the future looks promising with several major projects such as Wall Street West and the conversion of the former Bethlehem Steel Plant to an economic hub. Gambling has come to the Lehigh Valley and the Steel Plant is slated for several casinos.  It doesn’t take much imagination to realize the potential for business opportunities both in and around the Bethlehem development site.


I attended a session at NACCE in Texas where the presenter proposed an entrepreneur program in a hybrid format. It had a huge impact for my proposal which is a one-year certificate, meeting once on a Saturday for 6-8 hours, and the remainder of the course material being delivered on-line.


My first task was to get the faculty excited about the idea.  I knew I would have the business support.  I sent an invitation to key faculty who I believed could persuade their fellow faculty members to join them in infusing entrepreneurship into their curriculum. With the grant I received from the Coleman Foundation January 2008, I was able to offer a workshop to train my key personnel.  In addition, I have offered a $100 stipend to the attendees of the workshop once they have furnished proof of how they have implemented the information from the workshop.


Those who attend this workshop will have a completed syllabus and outline model for an entrepreneurial program they can use at their school.

Richard C. WarnerProfessor of Business, Lehigh Carbon Community College, PA 

Tags:  Faculty Development 

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Getting Your Recipe to Market; a Partnership Between SBDC and the Food Innovation Center of Oregon State University

Posted By Administration, Wednesday, September 17, 2008
Getting Your Recipe to Market; a Partnership Between SBDC and the Food Innovation Center of Oregon State University


Guide Description:  
Getting Your Recipe to Market(GYRM) is a unique and innovation program jointly offered by the SBDC and the Food Innovation Center which fast tracks food entrepreneurs from recipe to market readiness in a 14 week intensive program.  The program is financially self sufficient, and has attracted community sponsorship from a regional grocery chain which reviews participants products and business plans and awards coveted shelf space for the winning product. 
Full Description:
Imagine if, by combining the skills, talents, and experience of two diverse organizations an amazing program could be created; one that has created a community of entrepreneurs who together are taking their product to market.  

This is exactly what happened when the Small Business Development Center of Portland Community College and Oregon States Food Innovation Center came together in creative collaboration. The result: a 12-week extensive program designed to provide the food entrepreneur with a solid foundation in business development, organizational development, product development and food safety, as well as packaging, production and distribution. The combined talents of our instructors, business counselors, and food professionals provide a rich learning environment; one that creates a foundation for the entrepreneur. 

The “Getting Your Recipe to Market” program engages the entrepreneurs in considering the complexity and inter-relationship between business planning, product development, and launching of your product in order to  produce, promote and profit from the recipe/food concept as a food entrepreneur. Workshop instructors are food business professionals that contribute their experience and expertise to answer your questions, coach you in the creation of a new business, the production of a safe and wholesome consumer food product, and the introduction of your specialty food product to established market channels thus creating economic impact in the areas of business development, employment, and increased sales.  

Jacqueline Babicky-PetersonSenior Business Advisor, SBDC of Portland Community College, OR

Tammy Marquez-Oldham, Director of Business Education, SBDC of Portland Community College, OR

John Henry Wells, Former Director of the Food Innovation Center, Oregon State  University, OR 

Tags:  Curriculum 

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Successful Marketing: Secrets & Strategies, Effective Entrepreneurial Marketing

Posted By Administration, Wednesday, September 17, 2008

Successful Marketing: Secrets & Strategies, Effective Entrepreneurial Marketing


Guide Description:
Marketing is critical to the growth and health of every business., but which techniques really work for entrepreneurial companies? Help your students develop a complete marketing plan – from an entrepreneurial perspective.   Includes all the latest  online tactics as well as advertising, public relations, guerrilla marketing, budgeting & much more. 


Full Description:   

Marketing is consistently one of the most important content areas to cover in entrepreneurship education – and is always a critical issue for business success. Unfortunately, most marketing texts and curricula were  developed aimed at huge corporate marketing – rather than developing a true entrepreneurial marketing plan and understanding entrepreneurial marketing tactics that work in the real world.


Participants will learn how to develop effective entrepreneurial marketing course(s) for their students, including the development of a complete marketing plan and budget. Whether you’re looking for one marketing course, or a full range of entrepreneurial marketing courses, this session helps you learn which components to include as well as giving you tools to make your job easier.


Topics include:

  • Marketing tactics that really work for small & entrepreneurial companies
  • Developing a complete entrepreneurial marketing plan & budget
  • Online marketing – including SEO, SEM, social networking, email newsletters, blogs
  • Traditional marketing methods – including advertising, PR, networking
  • Primary emphasis on affordable marketing
  • Understanding “ROI”  - measuring whether your marketing is paying off

 Handouts include:

  • Successful Marketing: Secrets & Strategies, the just-released (Oct, 2008) book on entrepreneurial marketing from The Planning Shop, leading publisher of books and tools for entrepreneurs.
  • Teaching Materials: Including a full curriculum of an Entrepreneurial Marketing course
  • Software: A full Marketing Plan budget (electronic) to assist students in developing their complete Marketing Plan

    Rhonda Abrams, President, The Planning Shop, CA

Tags:  Curriculum 

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