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6th Breakout Sessions
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This blog contains all breakout session presentations from the 6th annual conference, January 4-7, 2009 in Anaheim CA. Feel free to share this with colleagues, and post comments on the blog.

 

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Top tags: Curriculum  Outreach  Faculty Development  Linking K-16  Diverse Populations  Econ Dev Agencies  Leadership  Measuring  Fundraising  Knox  Entrepreneurial Leadership  Louis Lautman  millionaire  the yes movie  young entrepreneur 

Entrepreneurship Plus (ePlus) at Virginia Western Community College

Posted By Administration, Thursday, September 18, 2008

Entrepreneurship Plus (ePlus) at Virginia Western Community College

Guide Description:
Join Virginia Western Community College to hear its story of how in one year it developed an Entrepreneurship Career Studies Certificate, joined NACCE, and formed partnerships with the City of Roanoke Economic Development Office, Virginia Department of Business Assistance and the Roanoke Regional Chamber of Commerce Small Business Development Center.
 
Full Description: 
Virginia Western Community College in Roanoke, Virginia embarked on a quest to form entrepreneurship classes and seminars for its students.  A mini-grant from the Virginia Community College System (VCCS) provided the catalyst for the college to develop an Entrepreneurship Plus Career Studies Certificate.    This curriculum is designed for individuals who are interested in learning the fundamentals of starting and operating their own businesses. This curriculum is also designed for students who are pursuing or have completed an occupational/business related degree and would like to start their own business. As entrepreneurs are significant contributors to our community’s fiscal health, it is an economic imperative that individuals seeking to start and grow their own business are given every opportunity to succeed. Annual government statistics indicate that approximately ten percent of the United States workforce owns a business. Small businesses (fewer than 20 employees) hire the majority of workers in the Roanoke Metropolitan Statistical Area (MSA).  To initiate and guide program development an Entrepreneurship Advisory Board was created.  Board members included economic development representatives from the Roanoke Valley and the synergy of the group established new entrepreneurship initiatives and cross marketing with the City of Roanoke Economic Development Office, Virginia Department of Business Assistance (DBA), Roanoke Regional Chamber of Commerce Small Business Development Center and approval of a new Management/Entrepreneurship Plus Career Studies Certificate at Virginia Western.   The college will integrate credit and non-credit training in the same classroom to support small businesses who locate in the City of Roanoke Entrepreneurship District.
Dr. Chuck Terrell, Vice President Workforce Development, Virginia Western Community College, VA

Sandy Ratliff, Business Service Manager, Virginia Department of Business Assistance, VA

Tags:  Econ Dev Agencies 

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The Impact of College Entrepreneurship on Faculty Entrepreneurial Spirit

Posted By Administration, Thursday, September 18, 2008
The Impact of College Entrepreneurship on Faculty Entrepreneurial Spirit

 

Guide Description:
The presentation will describe the findings of a research that compares faculty at entrepreneurial colleges with faculty at randomly selected colleges on measures of entrepreneurial spirit and make recommendations to CEOs wishing to enhance faculty and staff entrepreneurial spirit.

 

Full Description:
To develop an entrepreneurial college that will grow and be self-sustaining over a long time, faculty entrepreneurial spirit must be developed. When this is done, instructors will influence students to engage in entrepreneurial activities, earn money for themselves and the college, and positively affect business and community development. In order to learn about developing the faculty entrepreneur, this study examines the extent to which “college entrepreneurship” contributes to the entrepreneurial spirit of the faculty in community colleges. The instructors in colleges that have embarked on significant entrepreneurial activities are compared with instructors in community colleges that are randomly selected. The measures of faculty entrepreneurial spirit include attitude toward college entrepreneurship, entrepreneurial self-efficacy, and risk-taking tendencies.

 

The results of the study show that community college faculties have a high degree of interest in becoming faculty entrepreneurs. They believe that their colleges have capacities and resources to engage in entrepreneurial activities that will benefit the individual, the college, the students and the local economy. The results also show that entrepreneurial spirit is higher among faculty at entrepreneurial colleges. The faculty scores on attitude, entrepreneurial self-efficacy and risk-taking tendencies are consistently higher among entrepreneurial colleges than at randomly selected colleges. Entrepreneurial colleges are apparently able to provide opportunities for the entrepreneurial desires of their faculty while also obtaining resources for themselves. The results of this study form the basis for recommending some actions that would encourage entrepreneurial behavior among community college faculty and staff.
 

Sunday O. Faseyitan, Dean of Science and Technology, Butler County Community College, PA

Tags:  Leadership 

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Creating an International Student Business Coalition

Posted By Administration, Thursday, September 18, 2008
Creating an International Student Business Coalition

 

Guide Description:
Asheville-Buncombe Technical College’s Center for Business and Technology Incubation launched a new program called the International Student/Business Growth Coalition in Fall 2005. This program originated from incubator clients who needed low cost, innovative ways to enter global markets and compete successfully with foreign competition.

 

Full Description:
This program creates profitable partnerships among disparate groups—rural Western North Carolina companies, students at a small community college, MBA students at a state university, business incubators in China, South Africa, Mexico, India Belgium, Asheville, NC, and businesses and students in these countries. These partnerships are focused on opening the world to all groups; to showing them how to compete and cooperate, and how to achieve significant economic impact on a global level.

 

In 1999, the head manager of BASF, a major international company, approached AB Tech with an incredible offer; they were closing their Asheville plant and wanted to donate their space to them, this included 37 acres and 277,000 square feet of building space to help create an economic engine for the region. Long story short, AB Tech accepted, and after millions of dollars of renovations paid for mostly by the county, they opened the corporate/economic development division that includes the 141,000 square foot incubator. After establishing the basic incubator programs, Director Russ Yelton turned his attention to the international market, hoping to bring international business back to the area—an appropriate way to honor this international company’s former space. He knew that based on the incubator’s assets—the incredible, large space, their infrastructure, and solid programs—they could have a global impact.

 

Handouts will include sample leases, overview of regular, virtual and student incubators, program development ideas and other internal operating document examples.

250 word description of presentation, the topic’s importance to attendees, as well as handouts.  Please include interactive elements, “models” and how-tos to create added value.
 

Russ Yelton, Executive Director, Entrepreneurial Ventures and Business Incubation, Asheville-Buncombe Technical Community College, NC 

Dr. Betty Young, President, Asheville-Buncombe Technical Community College, NC 

Dr.  Bruce Berger, Business Instructor, Western Carolina University, NC

Tags:  Linking K-16 

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Puget Sound Industrial Excellence Center, Seattle, WA

Posted By Administration, Thursday, September 18, 2008
Puget Sound Industrial Excellence Center, Seattle, WA

 

Guide Description:

The Seattle region faces critical workforce shortages in high-demand fields, including emergent “green collar” jobs. Located in Washington’s largest manufacturing and trades center, the Puget Sound Industrial Excellence Center trains residents from culturally diverse backgrounds for high-demand jobs and entrepreneurship, and increases economic vitality by offering educational pathways for low income residents.

Full Description:

The Seattle region is facing critical workforce shortages in high-demand fields due to an aging workforce and lack of skilled replacement workers. Increasing environmental awareness has led to calls for initiatives that emphasize sustainability for the Puget Sound area.

Located in the heart of Washington State’s largest manufacturing and trades center, the Puget Sound Industrial Excellence Center (PSIEC) is a new innovative concept in community college entrepreneurship. The goal of PSIEC programs is to train the area’s low-income and culturally diverse residents for employment in high-demand jobs that would otherwise go unfilled.

A key focus and area of community demand is entrepreneurial programs to assist the many small businesses and new start-ups associated with larger core companies and industries. In addition to housing services for area businesses and providing entrepreneurial training, training programs are being developed with emphasis on “green collar” jobs including energy audit training to assist local companies in becoming more energy-efficient.

The Puget Sound Industrial Excellence Center demonstrates a progressive model that includes industry, labor, government, and community partners working together collaboratively with the college to achieve common goals: diverse, well-trained workers for careers in high-demand fields that provide family-wage jobs.

Extensive business, labor, government and community partnerships formed in support of the PSIEC provide a sustainable and effective framework for continued success in Washington’s workforce development system. The new infrastructure and initiatives will greatly contribute to long-term workforce development objectives for the community and the region. Key milestones, opportunities and issues are discussed.
Joseph Hauth, MPA, Director, Puget Sound Industrial Excellence Center, Georgetown Campus, South Seattle Community College, WA

Tags:  Diverse Populations 

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How to Build a Revenue Stream with eMarketing Programming at your School

Posted By Administration, Thursday, September 18, 2008

Guide Description:
Join us for this exciting session where we will discuss how to start eMarketing programs at your school, which will help grow the community around you in the area of eMarketing and develop a revenue stream with a high profit margin.  Not only will we explore the steps in creating the curriculum and delivering the programs with local and regional eMarketing experts, but we will also examine various eMarketing tactics, which can be used to promote the programming itself!  Walk away with tools and resources that you can begin using today.

Full Description: 

·         Purpose:

o    To survey the possibility of offering eMarketing programs in your community.  These programs have shown to highly marketable with high profit margin and ROI.

·         Objectives:

1.       Learn how to structure the curriculum/package.  We will explore the facets of the curriculum and the options for delivery (conference, seminars, series, workshops).  We will also discuss how to convince the decision makers at your school to approve the programming and individuals in the community to participate in the program

2.       Learn how to garner support from eMarketing experts in the community for delivery of sessions and promotion of the program.

3.       Learn how to use the eMarketing techniques and tactics themselves to promote the programs and get ‘cheeks in seats’.

·         Content

o    Examining the various options for programmer delivery (conference, webinar, seminars, series)

o    How to package the program in order to gain approval from your decision makers (examples of program delivery across the nation)

o    How to keep abreast of all this exciting technology

o    How to source out experts in your region to teach sessions

o    How to get their support and potential sponsorships

o    How to entice local professionals through inbound links and promotion

o    Examine several eMarketing tactics that can be used to promote the programming

§  Microsites, email marketing, online video, wiki, blog, rss feeds, social media

·         Activities:

o    Share best practices for event promotion through eMarketing

o    To encourage group participation, free prizes will be given away to participants

o    Break up into Accountability teams to ensure each others success and execution in this area

·         Outcomes:

o    Walk away with a plan and strategy to begin working on this revenue stream in the near future.

Target Audience:
PROGRAM MANAGERS, DECISION MAKERS IN THE AREA OF NEW PROGRAMMING

Value-add:
As mentioned earlier, we will be giving away free prizes to help stimulate participation

· We will be handing out several customized handouts for participants including:

o    Best practices in web development

o    Web 2.0 sites everyone should know about

 Brad Kleinman, Chief Marketing Officer, WorkSmart eMarketing LLC and Trainer at Corporate College, a division of Cuyahoga Community College, OH

Tags:  Outreach 

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Social Media – It’s Not a Revolution, But a Way of Life

Posted By Administration, Thursday, September 18, 2008
Social Media – It’s Not a Revolution, But a Way of Life
 
Guide Description:
Facebook, MySpace, LinkedIn, Friendster, Wikis, Ning, Twitter and so many more! The websites are out there, but do you know what they are and how they can be used as a tool in the classroom? Most educational staff see it as a distraction or a nuisance to the learning process. Join us to learn what these tools are, how to use them, and most importantly walk away with how to bring value to your organization, class room and marketing efforts. We will create profiles, facebook pages and marketing strategies around these social media sites. Join the new way of life!
 
Full Description:

Purpose: The purpose behind this session is to learn how to use social media as an educational and marketing tool within the classroom and community college atmosphere. Setting yourself apart as a business professional or entrepreneur can be difficult today, especially with the economy. Set yourself apart, along with your organization by learning what you can do with the internet.

 Objective: Create a LinkedIn and facebook profile, a facebook page and how to leverage some of these tools for marketing, workforce development and business professionals

 Content: From start to finish, we will cover the exciting websites on the internet and why so many people are on these mainstream websites such as facebook and LinkedIn. After review, each participant will have the opportunity to engage in creating their own profiles as we will walk through the steps of doing so. As well, we will create a facebook page and go over the practicality of how these resources can be applied in a educational setting, entrepreneurial endeavors and as a business professional. Finally, walk away with a practical guide on how to create your strategy around social media.

 Activities: Activities include attendees participant in an interactive learning experience of the new web. We will go through websites such as LinkedIn, Facebook, and Myspace on creating profiles and pages, as well on how to develop an overall marketing strategy with these resources.

 Outcomes: Each participant will walk away with the knowledge on how to integrate social media into their college, along with practical solutions in developing a marketing strategy for their organization.

Target Audience: This session is for those that are interested in learning what social media is, how it can be used as an educational tool and how to leverage its resources for marketing.
 
Value-added: In this session, we will be giving away books on social media and how the new web is evolving education and marketing for participation, along with guides to help in moving forward with these strategies.
 
Description of Presenters: Originally from Beachwood, OH, David studied Political Science and Entrepreneurship at Miami University where, in his senior year, he was named Entrepreneur of the Year for his advancement of WorkSmart eMarketing LLC. While in school, much of his time was devoted to companies he founded. After graduating from MU, David moved back to Cleveland, and David now works hands on with clients, walking with them side by side throughout the development process. David represents WorkSmart at eMarketing conferences and other educational events around the country and directs the day-to-day operations of WorkSmart.
 

David Toth, President, WorkSmart eMarketing LLC, OH

Tags:  Faculty Development 

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Service Learning: Students Learn by Teaching Others

Posted By Administration, Thursday, September 18, 2008

Service Learning:  Students Learn by Teaching Others

 

Guide Description:

Learn how to engage entrepreneurship students in service learning to enrich their classroom learning while making a difference in the lives of others. Your students will learn while they are “teaching” others, whether it’s K-12 grades, other college students, or the general community .  Learn the difference between service learning and volunteerism. 

 

Full Description:

Service learning is not new but is taking on a new life as a powerful pedagogical tool at the college level. Service learning provides students with opportunities for meaningful service to others to make a difference in their lives.  There are varied definitions of service learning with some including general community service or volunteerism, while other definitions are more narrow in scope and only include students “teaching” others.  This session will provide the opportunity to learn what service learning is and what it is not.  It will encourage sharing of service learning projects and techniques of  incorporating service learning not only in business courses, but cross discipline. Successful service learning projects will be shared, such as a basic entrepreneurship class inviting the local business ambassadors(students charged with learning to teach others) from Microsociety magnet elementary school to listen to their elevator speeches and encourage them to ask questions using a speed dating model.  The college entrepreneurship students practiced delivering their elevator speeches to 20 fifth to eighth graders and the elementary students experienced 20 different businesses that the college students were developing. Other service learning projects will also be summarized with a “how-to” approach. The challenges and rewards in developing a service learning program will be included as well as ideas on how to obtain administrative support, internal and external funding and community support.  Service learning is an important topic for many colleges to explore because it could satisfy a “civic awareness” core curriculum requirement.

 

 Rose Bednarz-Luglio, Professor, Gateway Community College, CT

Tags:  Linking K-16 

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Engage Students in Your Entrepreneurship Program (and Receive Free Book)

Posted By Administration, Thursday, September 18, 2008
Engage Students in Your Entrepreneurship Program (and Receive Free Book)

 

Guide Description:

This session provides ten unique and highly effective strategies that excite students about entrepreneurship. The strategies are based on the experiences of award-winning young entrepreneur, Michael Simmons (26), co-founder of the Extreme Entrepreneurship Tour, http://www.extremetour.org. All attendees receive an autographed copy of Michael’s book, The Student Success Manifesto.

 

Full Description:

This session provides a fresh, youth perspective on engaging students across campus in entrepreneurship. It includes ten unique and highly effective strategies that erase ‘blank stares’ forever and get students to actually start a business.

 

The strategies are based on the experiences of Michael Simmons, 26, who is the co-founder and CEO of the Extreme Entrepreneurship Tour (EET), http://www.extremetour.org, and bestselling author of The Student Success Manifesto. As a 2005 graduate of New York University (NYU), a certified entrepreneurship teacher, keynote speaker on entrepreneurship, former president of the entrepreneurship group at NYU, and a three-time entrepreneur of the year winner who got started at sixteen years old, he is able to deliver a unique perspective on getting students excited about entrepreneurship. He and his company have been featured on the AOL Home Page, USA Today, ABC, NBC, and CBS. Finally, in 2006, Michael was named by Business Week as one of the Top 25 Entrepreneurs Under 25.

 

All attendees will walk away with an autographed copy of The Student Success Manifesto.
 

Michael Simmons, Co-founder/CEO, Extreme Entrepreneurship Education Corporation, NY

Tags:  Curriculum 

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You Can Teach Online!

Posted By Administration, Thursday, September 18, 2008
You Can Teach Online!

 

Guide Description:

It’s time to sit down and up-load your materials onto the web.“Where do you begin?” What course delivery platform will be the best? Learn the secrets of an instructional designer, so you can begin to migrate your own instructional material online. If you are a beginner, this workshop for you!

 

Full Description:

Web 2.0 is here, and your students are expecting you to stay abreast of the latest web-based technology. Student learning styles have been classified as tactile, visual, and kinesthetic. How do you begin designing a multimodal learning environment online? How do you incorporate the latest in technology using video, audio, and graphic images?

 

This workshop will survey the two most popular online course delivery platforms (WebCT and Ecollege). It will shed some practical light on the various interactive screen capture software programs such as Impatica, Camtasia, and Hot Potatoes. 

 

Navigate the technological maze, and survey the best teaching tools suited for your circumstances. Stop worrying, and begin to find out what questions one  should ask. Questions like: “Should your approach be synchronous or asynchronous?” Should I find an instructional designer?

 

Now, you don’t have to feel intimidated by the idea of scanning documents, digital video, recording voice or music, or any other of these adventures into the digital world. 
 

John K. Romano, Adjunct Professor, Miami Dade College, FL

Tags:  Curriculum 

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Using Travel Study Programs to Provide a Global Perspective on Entrepreneurship

Posted By Administration, Thursday, September 18, 2008
Using Travel Study Programs to Provide a Global Perspective on Entrepreneurship

 

Guide Description:
Participants will gain an awareness of how to utilize travel study programs to put a global perspective on entrepreneurship. There are very few businesses today that are not dealing with suppliers, manufacturers or customers from outside of the U.S. Students in the U.S. need to understand the complexities of global business and the impact that culture of the country has on how business is done. The best way for students to understand this is to travel and immerse them in the business culture of another country. They not only visit businesses like a GM factory in China but experience business by being a consumer during the trip. Two examples of existing travel study programs (including copies of all course materials) will be provided. Anne Arundel Community College currently runs a Doing Business in China course and a Doing Business in the European Union course. Two short videos of the travel study trips done to the European Union and China will also be viewed.  A representative from a group travel company that runs the trips will be on hand to address questions and concerns about the individual trip’s business components. Discussion on how to tailor travel study courses to fit with specialized programs like culinary arts, architecture etc. will be facilitated. Lessons learned from the trips will be provided.
 

Bill P. Yuan, Assistant Professor, Anne Arundel Community College,  MD

Joyce Ezrow, Associate Professor, Anne Arundel Community College,  MD

Tags:  Curriculum 

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