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6th Breakout Sessions
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This blog contains all breakout session presentations from the 6th annual conference, January 4-7, 2009 in Anaheim CA. Feel free to share this with colleagues, and post comments on the blog.

 

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Top tags: Curriculum  Outreach  Faculty Development  Linking K-16  Diverse Populations  Econ Dev Agencies  Leadership  Measuring  Fundraising  Knox  Entrepreneurial Leadership  Louis Lautman  millionaire  the yes movie  young entrepreneur 

Plan-As-You-Go Business Planning

Posted By Administration, Friday, October 24, 2008

Plan-As-You-Go Business Planning

 

Guide Description:  

Business planning for the new world is about planning, not just the plan. This new approach, based on 30 years of Tim Berry’s work in the field, emphasizes planning for plan review, course correction and change. The heart of the plan is the strategy and the flesh and bones are the steps to take. Planning is for the company.

 

Full Description:  

Presentation Goals:

  • Introduce the Plan-As-You-Go approach to business planning. The plan-as-you go business plan is quicker and easier and a lot more practical than the old fashioned ponderous formal "THE BUSINESS PLAN" that so many people fear and dread. It’s the beginning of business planning for the next generation; agile, efficient, and effective.
  • Empower all faculties to use this new approach. Understand the key difference between the document-based business plan as hurdle mentality and the new conceptual plan-as-you-go planning, which is a process that leads to management. Understand the advantages.
  • Be able to counsel and train students on this new approach. Reduce the fear. Help them to get going, start anywhere, and plan their businesses better.

Presentation Outcomes/Impact:

  • Better understanding of why the planning is a constant process, focused on managing the company and moving in the right directions, rather than the development of a one-time document.
  • Development of college faculties to better help their students get started fast and start using planning process in a quick, practical way, and as soon as possible.

 

Sabrina Parsons, CEO, Palo Alto Software, OR

Kristen Langham, Manager of Business Development, Palo Alto Software, OR

Tags:  Curriculum 

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MAKING IT NEW: Local Use of a National Curriculum/Courseware Package

Posted By Administration, Friday, October 24, 2008

MAKING IT NEW: Local Use of a National Curriculum/Courseware Package

Guide Description:
A discussion of how programs/instructors can use an introductory course on innovation and take advantage of its high-quality multi-media and web-enhanced components to augment its distance education curriculum, or to enhance, or supplement, existing courses in a variety of disciplines.

Full Description:

MAKING IT NEW: Invention, Innovation and Entrepreneurship

A national multi-media curriculum and courseware package with web resources

Funded by the Ewing Marion Kauffman Foundation

During the past year, Contemporary Learning Systems has begun development of a curriculum of study on the topic of innovation and enrepreneurship. The project was inspired by the appearance of Harold Evans' book, THEY MADE AMERICA: From the Steam Engine to the Search Engine, Two Centuries of Innovators (Little, Brown, 2004) and the American Experience television series it inspired (shown on public TV stations nationally in 2004-2005).

There are 13 units in the proposed course clustered into five broad areas of innovation that transformed America. These course modules are: Power and Light, Information, Production and Consumption, Services and Social Entrepreneurship. The courseware package includes:

· the Evans book with profiles of 72 American innovators;

· 10 video episodes of approximately 20 minutes, each embedded with web resources and featuring new segments with Mr. Evans;

· an electronic book of readings and an electronic student study guide;

· a web-based faculty guide; a course website with an interactive component so that students and faculty can connect with course designers, including Mr. Evans and the academic team of advisors.

The course elements have been designed for an introductory course on innovation to be taught independently in a variety of disciplines (e.g. History, American Culture and Civilization, Business, Science, Technology and Society, etc.) or used separately as modules to enhance existing courses.

At the NACCE session, project directors will introduce all course elements for two pilot units - one on Steam and one on Computers - and discuss distribution plans for fall 2009. Attendees will be asked for their comments on the materials.

Dr. George A. Colburn, Project Director, "Making It New: Invention, Innovation and Entrepreneurship", Contemporary Learning Systems, MI
Dr. John Pendleton, Research Director, Contemporary Learning Systems, MI

Tags:  Curriculum 

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Training Fitness Professionals: An Exercise in Entrepreneurial Education

Posted By Administration, Friday, October 24, 2008

Training Fitness Professionals: An Exercise in Entrepreneurial Education

Guide Description: 
Discover how a Personal Fitness Trainer Certification course can provide your students the essential knowledge, skills and competencies to enter the workforce and succeed as a self employed trainer, business or franchise owner in the fitness industry. Learn how entrepreneurship education is infused into curriculum for both credit and non-credit.

Full Description:
The fitness industry is enjoying tremendous growth. Employment of fitness workers is expected to increase 27% by 2016; much faster than other occupations. More people spending time and money on fitness, and more businesses recognizing the benefits of fitness programs for employees has increased the demand for qualified professionals and training programs. Unfortunately, many of these programs lack hands-on practical training and “teach to the (certification) test.” Students become “good test takers” who are poorly trained and ill-prepared to enter the workforce and succeed as fitness professionals.

This presentation presents an alternative to this “test preparation” training; a collaborative strategy for infusing entrepreneurial and experiential education into fitness curriculum and training. Learn how fitness educators and practitioners joined college, university and corporate educators and trainers to create a Personal Fitness Trainer (PFT) Certification Program. The PFT is currently offered for credit, CEUs and non-credit in partnership with over 300 colleges and universities and is approved, accredited and/or recognized by leading education and fitness industry associations. Program content covers essential knowledge, skills and competencies (KSC) and curriculum delivery includes: theoretical foundations and scientific principles taught in the classroom (soon to be online;) hands-on training in a gym; and an internship, which places students into a business setting for experiential learning, knowledge application, mentoring and networking.

Attend this session and learn how to replicate and customize the PFT program for your students. Don't miss the opportunities in this growth industry and be a part of preparing students to enter the workforce as self-employed entrepreneurs and succeed as industry leaders.

Dr. Amy Hyams, Director, World Instructor Training Schools, Las Vegas, NV

Tags:  Curriculum 

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Best Practices in Entrepreneurship Event Marketing (and Receive Free Book)

Posted By Administration, Thursday, September 18, 2008
Best Practices in Entrepreneurship Event Marketing (and Receive Free Book)
 
Guide Description:

Learn event marketing strategies from 500+ student affairs professionals and the Extreme Entrepreneurship Tour (EET). EET has held 50 events on college campuses with 150+ in attendance on average. Every attendee will walk away with practical, low-cost marketing strategies and an autographed copy of The Student Success Manifesto.

 

Full Description:

Creating an engaging and educational event program is the easy part. Getting students to come is the hard part. This session covers traditional and innovative event marketing strategies from over 500 student affairs professionals and the Extreme Entrepreneurship Tour (EET). EET brings the country's top young entrepreneurs to college campuses across the country for a half-day event. The tour has visited 50 schools since it was started in 2006 with more than 150 students attending each event on average. Audience members will also have the opportunity to share some of their event marketing challenges and best practices.

 

Every attendee will walk away with practical, low-cost marketing strategies that can work cross-campus on different types of campuses. Attendees will also walk away with an autographed copy of The Student Success Manifesto.
 

Michael Simmons, Co-founder/CEO, Extreme Entrepreneurship Education Corporation, NY

Tags:  Curriculum 

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Discovering a Ground-Breaking Approach to Entrepreneurship Education

Posted By Administration, Thursday, September 18, 2008

Discovering a Ground-Breaking Approach to Entrepreneurship Education

Guide Description:
Learn how using the wisdom and insight gathered from real-world entrepreneurs changes students’ lives. In an engaging, media-rich session, we will discuss how educators can bring the knowledge and experience of successful entrepreneurs into their classrooms.

 

Full Description:  

We believe there are vital aspects of entrepreneurship that are often overlooked and are difficult to convey (i.e., from a simple textbook) in traditional entrepreneurship education programs. In response, we have conducted extensive video interviews of real-world entrepreneurs from all walks of life and have captured their stories, wisdom, and insight.

From their experience and knowledge, we have distilled the essential aspects of entrepreneurship: how entrepreneurs think, how they view the world, how they are able to recognize opportunities, and how they are able to marshal the resources to transform those opportunities into successful new ventures. 

Our program brings some of the world’s most compelling entrepreneurs right into the classroom. We combine streaming video, print content, student exercises, and teacher guides into a dynamic curriculum that offers educators the option of 100% online delivery or a blended learning format in the classroom.

In a spirited session, we will share a sample of our media-rich content and will discuss how educators can bring (in a peer-to-peer learning environment) the extremely valuable knowledge and experience of successful entrepreneurs into their classrooms.

The Entrepreneurial Learning Initiative is a leading provider of innovation and entrepreneurship education and training. As a Cisco Entrepreneur Institute Training Center, our team of experts recruits, consults with, and trains educational organizations and assists with the creation and delivery of customized, world-class entrepreneurship education and training programs.
 
Gary G. Schoeniger, CEO/Founder, The Entrepreneurial Learning Initiative, OH

Tags:  Curriculum 

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Teaching the New Generation Using Multi-media Case Studies

Posted By Administration, Thursday, September 18, 2008

Teaching the New Generation Using Multi-media Case Studies

 

Guide Description:

Millennials (aged 6-25) are multi-tasking, media savvy, team-skilled people who require new classroom strategies.   This session gives helpful insights about them and new strategies to reach them.  You will also be introduced to a new, easy to use, case study approach that is designed just for them called EduCases.

 

Full Description:
Millennials (aged 6-25) are entering college and bringing a new challenge to the classroom.  Whether the classroom is all students under 22 or a mixed generational group, new classroom approaches are needed to effectively teach these students.   This session will provide an overview of this new generation which some say is bringing as much change to society as has the Boomers.  It will also give you tools to add to your courses to reach them.

 

Millenials are multi-tasking, media savvy, team-skilled people born into a high tech society.  They have been educated in the most diverse and most socially engaged educational settings.  Engaging them in learning your subject can best happen if you understand them and have tools and strategies that encourage group approaches and multi-media uses. 

 

In this session you will also have a chance to see an EduCase.  These are a new approach to business cases that use documentary videos, written narratives and embedded discussion guides. The content of each EduCase is a comprehensive story about an entrepreneur and the venture they founded.  Each EduCase has multiple subjects such as entrepreneurship, marketing, strategic planning, financial management and environmental decision making.  EduCases are produced by a college based Entrepreneurship Center and written by faculty teaching entrepreneurship and management to millennials.
 
The session will include a presentation, interactive discussion, handouts, and an opportunity to obtain a review copy of an EduCase.  You can also learn more by going to www.educaseenterprise.org.
 

Terri Barreiro, Director, Donald McNeely Center for Entrepreneurship, Saint John’s University and the College of Saint Benedict, MN

Tags:  Curriculum 

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Engage Students in Your Entrepreneurship Program (and Receive Free Book)

Posted By Administration, Thursday, September 18, 2008
Engage Students in Your Entrepreneurship Program (and Receive Free Book)

 

Guide Description:

This session provides ten unique and highly effective strategies that excite students about entrepreneurship. The strategies are based on the experiences of award-winning young entrepreneur, Michael Simmons (26), co-founder of the Extreme Entrepreneurship Tour, http://www.extremetour.org. All attendees receive an autographed copy of Michael’s book, The Student Success Manifesto.

 

Full Description:

This session provides a fresh, youth perspective on engaging students across campus in entrepreneurship. It includes ten unique and highly effective strategies that erase ‘blank stares’ forever and get students to actually start a business.

 

The strategies are based on the experiences of Michael Simmons, 26, who is the co-founder and CEO of the Extreme Entrepreneurship Tour (EET), http://www.extremetour.org, and bestselling author of The Student Success Manifesto. As a 2005 graduate of New York University (NYU), a certified entrepreneurship teacher, keynote speaker on entrepreneurship, former president of the entrepreneurship group at NYU, and a three-time entrepreneur of the year winner who got started at sixteen years old, he is able to deliver a unique perspective on getting students excited about entrepreneurship. He and his company have been featured on the AOL Home Page, USA Today, ABC, NBC, and CBS. Finally, in 2006, Michael was named by Business Week as one of the Top 25 Entrepreneurs Under 25.

 

All attendees will walk away with an autographed copy of The Student Success Manifesto.
 

Michael Simmons, Co-founder/CEO, Extreme Entrepreneurship Education Corporation, NY

Tags:  Curriculum 

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You Can Teach Online!

Posted By Administration, Thursday, September 18, 2008
You Can Teach Online!

 

Guide Description:

It’s time to sit down and up-load your materials onto the web.“Where do you begin?” What course delivery platform will be the best? Learn the secrets of an instructional designer, so you can begin to migrate your own instructional material online. If you are a beginner, this workshop for you!

 

Full Description:

Web 2.0 is here, and your students are expecting you to stay abreast of the latest web-based technology. Student learning styles have been classified as tactile, visual, and kinesthetic. How do you begin designing a multimodal learning environment online? How do you incorporate the latest in technology using video, audio, and graphic images?

 

This workshop will survey the two most popular online course delivery platforms (WebCT and Ecollege). It will shed some practical light on the various interactive screen capture software programs such as Impatica, Camtasia, and Hot Potatoes. 

 

Navigate the technological maze, and survey the best teaching tools suited for your circumstances. Stop worrying, and begin to find out what questions one  should ask. Questions like: “Should your approach be synchronous or asynchronous?” Should I find an instructional designer?

 

Now, you don’t have to feel intimidated by the idea of scanning documents, digital video, recording voice or music, or any other of these adventures into the digital world. 
 

John K. Romano, Adjunct Professor, Miami Dade College, FL

Tags:  Curriculum 

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Using Travel Study Programs to Provide a Global Perspective on Entrepreneurship

Posted By Administration, Thursday, September 18, 2008
Using Travel Study Programs to Provide a Global Perspective on Entrepreneurship

 

Guide Description:
Participants will gain an awareness of how to utilize travel study programs to put a global perspective on entrepreneurship. There are very few businesses today that are not dealing with suppliers, manufacturers or customers from outside of the U.S. Students in the U.S. need to understand the complexities of global business and the impact that culture of the country has on how business is done. The best way for students to understand this is to travel and immerse them in the business culture of another country. They not only visit businesses like a GM factory in China but experience business by being a consumer during the trip. Two examples of existing travel study programs (including copies of all course materials) will be provided. Anne Arundel Community College currently runs a Doing Business in China course and a Doing Business in the European Union course. Two short videos of the travel study trips done to the European Union and China will also be viewed.  A representative from a group travel company that runs the trips will be on hand to address questions and concerns about the individual trip’s business components. Discussion on how to tailor travel study courses to fit with specialized programs like culinary arts, architecture etc. will be facilitated. Lessons learned from the trips will be provided.
 

Bill P. Yuan, Assistant Professor, Anne Arundel Community College,  MD

Joyce Ezrow, Associate Professor, Anne Arundel Community College,  MD

Tags:  Curriculum 

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Developing Successful Entrepreneurship Curricula

Posted By Administration, Thursday, September 18, 2008

Developing Successful Entrepreneurship Curricula

 

Guide Description:

This session will focus on the development of Entrepreneurship Programs that meet the needs of the community as a whole.  While any new curriculum should consider how it relates to the population, goals and functions of the community it serves, this is especially true when the program is focused on Entrepreneurship.  This presentation will highlight these components, along with discussions on how community links may be strengthened.

  

Full Description:

This presentation will focus on the facets of curriculum development, how they link with the community needs, and the interaction among colleges and various entities within the locale.  This presentation and discussion will revolve around four steps of curricular development. 

Building a successful and future-oriented curriculum combines  logic and creativity.  Any educational institution, whether it be a nationally acclaimed university or a recognized community college, serves the purpose of meeting student learning needs and providing graduates who can operate successfully within their chosen arenas.  Programs contribute to achievement of community goals and meet the requirements of workforce development. 

 Building an entrepreneurship curriculum is more than pulling together a collection of courses.  It is a studied and focused process.   As a relatively newly recognized discipline, an entrepreneurship curriculum cannot rely on tradition.   This presentation centers on four steps which comprise the journey to success. 

The process starts with realistic scans of a particular community to determine its characteristics and their impact on the evolving curriculum.  Is the community rural, urban, suburban; focused on one or two industries; growing, or pointed to the future?  What exists, what needs support, and what is yet to be developed?  The what and how of this is part of the presentation.

Next, one must determine the pertinent characteristics of the students?  What age ranges predominate; are students seeking job placement and/or advancement; do they intend to transfer, complete associate degrees, or complete certificates only?   Discussion will include how these factors influence the format of the curriculum.

There follows an identification of realistic skill sets that will meld with the goals and directions set by the above factors.  This includes not just skills related to the major, but also the need for general education accomplishments. Confirmation of the skill by experts in the field provides a solid base from which to proceed.  

Translation of these skills into a various courses—traditional, existing, and newly formed-- and a determination of the learning experiences that will reside in the courses follows.  These courses need to incorporate appropriate objectives and designation of learning experiences that sustain the learning.  For example, will there be independent study, internships, use of mentors, incorporation of real business situations, and formation of business clubs.  Students need to apply theory in realistic environments.  Examination of specific curricula will help illustrate these two parts of the process.

An overview of how several related Entrepreneurship programs progressed through the development phases will be the foci of this presentation.  Techniques which elicit features of major community elements, along with their application to curriculum evolvement will be shared with the attendees. Attendees will have an opportunity to discuss these four aspects of curricular development and present their solutions to related case studies.
 

Sharon Schmickley, Chariperson of the Business and Computer Systems Division Institution, Howard Community College, MD

Tags:  Curriculum 

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