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6th Breakout Sessions
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This blog contains all breakout session presentations from the 6th annual conference, January 4-7, 2009 in Anaheim CA. Feel free to share this with colleagues, and post comments on the blog.

 

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Top tags: Curriculum  Outreach  Faculty Development  Linking K-16  Diverse Populations  Econ Dev Agencies  Leadership  Measuring  Fundraising  Knox  Entrepreneurial Leadership  Louis Lautman  millionaire  the yes movie  young entrepreneur 

The New Space Age - How Social Media Increases Student Enrollment

Posted By Administration, Thursday, September 18, 2008
The New Space Age - How Social Media Increases Student Enrollment
 
Guide Description:

You’ve heard of Linkedin, Facebook, and Myspace. In this 50 Minute presentation you'll get a real taste of the marketing power of the new Web 2.0 services including strategic ways to promote and engage potential and existing students into your entrepreneurship program. No technical or prior knowledge required.

Full Description:
You've heard the term: Social Media. You've heard the phenomenal stories of using blogs and marketing campaigns on social networking sites. But what does this really mean? In this presentation you will learn the basic ingredients of social media including blogs, social communities, podcasts, forums, and more. You'll tap into the power and popularity of social media sites and learn quick ways to sort through the maze and choose the best social media strategy that works best to encourage and increase student enrollment in credit and non-credit offerings for your Entrepreneurship Program.

In addition, you’ll learn how potential students and entrepreneurs are making the most of social media to connect, promote, and find resources that can help them in their careers and their businesses. This presentation will require active participation from attendees and a willingness to immerse in social media practices -- web forums, blogs, virtual worlds, and social communities.

Much of the class discussion takes place in a variety of virtual world environments which will enable diligent attendees to establish both theoretical and experiential foundations for making strategic decisions and judgments regarding the application of social media to increase student enrollment -- and have some notion of how social media can affect collaboration within their respective communities.

No technical or prior knowledge required.

IMPORTANCE TO ATTENDEES:

Because of the increasing role of social media in today’s world, using social media is very important to a community college’s future strategy and future ability to compete and thrive.

Also, there are many potential students that could be left out because they just don’t know your program exists. These are potential students who are searching within virtual communities for references, resources, and recommendations for training and education, to help their careers and to help their businesses keep up.

LEARNING OUTCOMES

By the end of this presentation participants will:

Gain an understanding of Web 2.0 and the current implications to real world business

• Be familiar with basic terms and concepts regarding Web 2.0 and social media

• Understand concepts regarding user generated content, blogging and creating social networks

• Develop a strategy for including social media in their marketing efforts

• Understand the dos and don’t of using social media

• Evaluate what they can contribute to an online community

• Engage in discussions on Web2.0 in a various environments as a basis for a clear understanding of future directions in marketing and entrepreneurship education.

 

HANDOUTS AND INTERACTIVE ELEMENTS

Each attendee will be provided a handout outlining the discussion and a quick start sheet to establish a basis for their social media marketing strategy to increase student enrollments and exposure. A media presentation will also be used along with step-by-step instruction on how to create an online profile, how to engage in online networking and a quick lesson on how to create a podcast.

We will also use an easel to illustrate key steps and there will be lots of back and forth discussions with attendees to ensure comprehension.
 

Sherese Duncan, President & CEO, Effició, Inc. and Central Piedmont Community College, NC

Tags:  Curriculum 

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Blended e-Learning: An Innovative Approach in Entrepreneurship Education

Posted By Administration, Thursday, September 18, 2008

Blended e-Learning: An Innovative Approach in Entrepreneurship Education

 

Guide Description:  
Blended e-Learning combines face-to-face instruction with online content. Developed by the Ewing Marion Kauffman Foundation in partnership with Cisco Learning Institute, Planning the Entrepreneurial Venture provides a dynamic, hands-on approach to entrepreneurship.  Students learn through self-discovery as they research, develop, and write a start-up business plan.

During this session, presenters will share a brief description of the blended e-learning delivery method and lead a discussion of its advantages and challenges. How Planning the Entrepreneurial Venture is integrated into entrepreneurship curriculum and best practice teaching recommendations that create a more effective learning environment will be discussed.

 

Full Description:  
The Ewing Marion Kauffman Foundation has developed turn-key blended e-learning course material (Planning the Entrepreneurial Venture) that enables students to learn through self-discovery as they research, develop, and write a start-up business plan.

 

Research available on hybrid or blended learning is limited. Yet, hybrid or blended learning is becoming an evolution of pedagogy among educational institutions. PEV has given the Kauffman Foundation the opportunity to research and measure the outcomes of this delivery method for teaching entrepreneurship. During this discussion we will discuss research findings, demonstrate the course design, and share a number of best-practice teaching and learning recommendations that should be of interest to educators and online course developers. We will show how face-to-face instruction is combined with online content, media, and activities to create a dynamic learning environment. 

 

Tina Sterling, Consultant, Ewing Marion Kauffman Foundation, MO

Tags:  Curriculum 

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Launching E-Ship Online

Posted By Administration, Thursday, September 18, 2008

Launching E-Ship Online

 

Guide Description:  
Taking a program online presents an incredible opportunity to reach new students. It also presents many challenges to ensure that the quality of learning is not compromised. Come learn the strategies and practices we developed to ensure that our online courses adhered to the highest standards for online courses.

  

Full Description:  

By offering the courses in an Entrepreneurship program online, a college can significantly increase enrollment by attracting students who might not otherwise be able to participate in an on-site program because of geographical or scheduling issues. However, ensuring those online courses are high-quality learning experiences can be very challenging particularly when instructors are part-time and may not be familiar with the best practices for teaching online.

 

Delgado Community College’s Business Department has developed and instituted a system which ensures that the online learning sites are content rich sites developed according to the best practices for online pedagogy and the instructors are trained to maximize their effectiveness online and are properly supported in the online environment.

 

The workshop will cover how we obtain and evaluate the online content as well as cover our training program to ensure that our online courses adhere to the standards set forth by Quality Matters ™.
 

Patrick Conroy, J.D., Business Department Chair, Delgado Community College, LA

Catherine Lenihan, Management and Marketing Program Director, Delgado Community College, LA

Tags:  Curriculum 

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Keys to Entrepreneurship Curriculum

Posted By Administration, Thursday, September 18, 2008
Keys to Entrepreneurship Curriculum

 

Guide Description:  This session seeks to identify today’s entrepreneurship students at America’s community colleges.  Johnson County Community College’s entrepreneurship credit program began in 1992 and has evolved over the last seventeen years to include 12 entrepreneurship courses, an AAS degree and 27 certificate programs.  The development of this entrepreneurship programming will be discussed in terms of how it serves this diverse student audience. 

 

Full Description: 

Throughout the seventeen year history of providing entrepreneurship education at JCCC, we have discovered (and applaud) the profiles of the entrepreneurship students we have the opportunity to serve.  Their diverse histories, experiences, lifestyles and motivations have led us to identify numerous initiatives to continue to improve both the content and delivery of our entrepreneurship programming. 

 

The session will review the history of entrepreneurship programming at JCCC – to include courses, certificates, and degree programs in the for-credit division as well as a review of the workshops and one-to-one counseling offerings in JCCC’s non-credit division.

 

Attendees may find two “models” developed by JCCC to be adaptable for their institutions:  1) “Bridging the Gap Between Credit and Non-Credit Entrepreneurship Programming” and 2) Program-specific Entrepreneurship Certificates.  The first model focuses on the institution’s service to aspiring entrepreneurs through our credit programming and the ongoing service offerings to existing entrepreneurs through our non-credit programming.

The second model demonstrates how JCCC has “woven” entrepreneurship education throughout the institution. Addressing both the opportunities and challenges, the “how-to’s” and “why to’s” of these models will be discussed. 

 

Focusing on the diverse student audiences in our entrepreneurship programming, the session will discuss current and future opportunities to further enhance our programming and, thus, better serve today’s entrepreneurship students.
 

Donna Duffey, Professor and Department Chair, Entrepreneurship, Johnson County Community College, KS

Tags:  Curriculum 

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Flexible Scheduling for Entrepreneurs at Community College

Posted By Administration, Wednesday, September 17, 2008
Flexible Scheduling for Entrepreneurs at Community College

 

Guide Description: 

Today’s entrepreneurs need to have a presence on the web, but often have little time for “teaching themselves” and a small budget for “hiring to have it done.”  Parkland Community College offers web design coursework that has been modularized to provide more flexible scheduling options for busy entrepreneurs.

 

Full Description:   

As an instructor in the web design program at Parkland Community College, I am involved in entrepreneurship education from many different angles: teaching entrepreneurial tools like how to create a website, nurturing students to think creatively, and constantly exploring new ideas in curriculum development.

 

With all of this entrepreneurial energy around, flexible course delivery options are vital. The diverse population at a community college often includes adults who are working full-time and unable to devote enough time to complete the projects involved in a 3-hour course.  To make learning course content more flexible, I took the content of the introductory 3-hour web design course and created three, 1-hour courses that cover the same material so busy students can  learn the material over the course of more than one semester. It is possible to enroll in the 1-hour courses anytime before midterm of the semester. To accommodate online students needing the opportunity to occasionally meet in person, an open classroom time is available a few hours each week when students can “walk in” and get individualized help from the instructor in a lab environment. When space is available, interested students are also invited to attend lecture sessions that are scheduled in the campus sections of the 3-hour course. In the spring semester of this school year, more options are being added with the possibility of 3-4 hour blocks of lecture material being presented several times during the semester in a lab environment that allows hands-on activity. Handouts and details of implementing this method will be given.
 

Ruthann Whobrey, Associate Professor, Parkland College, IL

Tags:  Curriculum 

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Getting Your Recipe to Market; a Partnership Between SBDC and the Food Innovation Center of Oregon State University

Posted By Administration, Wednesday, September 17, 2008
Getting Your Recipe to Market; a Partnership Between SBDC and the Food Innovation Center of Oregon State University

 

Guide Description:  
Getting Your Recipe to Market(GYRM) is a unique and innovation program jointly offered by the SBDC and the Food Innovation Center which fast tracks food entrepreneurs from recipe to market readiness in a 14 week intensive program.  The program is financially self sufficient, and has attracted community sponsorship from a regional grocery chain which reviews participants products and business plans and awards coveted shelf space for the winning product. 
 
Full Description:
Imagine if, by combining the skills, talents, and experience of two diverse organizations an amazing program could be created; one that has created a community of entrepreneurs who together are taking their product to market.  

This is exactly what happened when the Small Business Development Center of Portland Community College and Oregon States Food Innovation Center came together in creative collaboration. The result: a 12-week extensive program designed to provide the food entrepreneur with a solid foundation in business development, organizational development, product development and food safety, as well as packaging, production and distribution. The combined talents of our instructors, business counselors, and food professionals provide a rich learning environment; one that creates a foundation for the entrepreneur. 

The “Getting Your Recipe to Market” program engages the entrepreneurs in considering the complexity and inter-relationship between business planning, product development, and launching of your product in order to  produce, promote and profit from the recipe/food concept as a food entrepreneur. Workshop instructors are food business professionals that contribute their experience and expertise to answer your questions, coach you in the creation of a new business, the production of a safe and wholesome consumer food product, and the introduction of your specialty food product to established market channels thus creating economic impact in the areas of business development, employment, and increased sales.  
 

Jacqueline Babicky-PetersonSenior Business Advisor, SBDC of Portland Community College, OR

Tammy Marquez-Oldham, Director of Business Education, SBDC of Portland Community College, OR

John Henry Wells, Former Director of the Food Innovation Center, Oregon State  University, OR 

Tags:  Curriculum 

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Successful Marketing: Secrets & Strategies, Effective Entrepreneurial Marketing

Posted By Administration, Wednesday, September 17, 2008

Successful Marketing: Secrets & Strategies, Effective Entrepreneurial Marketing

 

Guide Description:
Marketing is critical to the growth and health of every business., but which techniques really work for entrepreneurial companies? Help your students develop a complete marketing plan – from an entrepreneurial perspective.   Includes all the latest  online tactics as well as advertising, public relations, guerrilla marketing, budgeting & much more. 

  

Full Description:   

Marketing is consistently one of the most important content areas to cover in entrepreneurship education – and is always a critical issue for business success. Unfortunately, most marketing texts and curricula were  developed aimed at huge corporate marketing – rather than developing a true entrepreneurial marketing plan and understanding entrepreneurial marketing tactics that work in the real world.

 

Participants will learn how to develop effective entrepreneurial marketing course(s) for their students, including the development of a complete marketing plan and budget. Whether you’re looking for one marketing course, or a full range of entrepreneurial marketing courses, this session helps you learn which components to include as well as giving you tools to make your job easier.

 

Topics include:

  • Marketing tactics that really work for small & entrepreneurial companies
  • Developing a complete entrepreneurial marketing plan & budget
  • Online marketing – including SEO, SEM, social networking, email newsletters, blogs
  • Traditional marketing methods – including advertising, PR, networking
  • Primary emphasis on affordable marketing
  • Understanding “ROI”  - measuring whether your marketing is paying off

 Handouts include:

  • Successful Marketing: Secrets & Strategies, the just-released (Oct, 2008) book on entrepreneurial marketing from The Planning Shop, leading publisher of books and tools for entrepreneurs.
  • Teaching Materials: Including a full curriculum of an Entrepreneurial Marketing course
  • Software: A full Marketing Plan budget (electronic) to assist students in developing their complete Marketing Plan

    Rhonda Abrams, President, The Planning Shop, CA

Tags:  Curriculum 

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