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Elevator Grant - 7th Annual Conference - Bunker Hill Community College, MA
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$7,500 to support collaboration with the Network for Teaching Entrepreneurship and Young Entrepreneurs Alliance. College’s business students will mentor high school entrepreneurs utilizing social networking sites to facilitate frequent interactions between students and maximize the impact of mentoring relationships.


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2010 End of Year Report to the Coleman Foundation

Posted By _ _, Tuesday, February 8, 2011

Bunker Hill Community College

Community Center for Entrepreneurship

2010 End of Year Report to the Coleman Foundation

The Community Center for Entrepreneurship (CCE) at Bunker Hill Community College received its third and Elevator Grant from the Coleman Foundation in January 2010. CCE’s goals for the grant were as follows:

• Host Facebook and Twitter discussion forum for student entrepreneurs.

• College students mentor high school entrepreneurs – a Pathway to Bunker Hill Community College (BHCC).

• Host events for both high schools teaching the National Foundation for Teaching Entrepreneurship (NFTE) curriculum and the Young Entrepreneurs Alliance (YEA).

• Run a summer program for high school students.

This End-of-Year Report discusses steps taken and accomplishments achieved relating to these four grant objectives.

Host Facebook and Twitter discussion forum for student entrepreneurs.

Throughout the 2010 Calendar year, the CCE worked with a BHCC student from the Computer and Information Technology Department to develop and manage our social media presence. This student developed both a ‘friend’ page and a ‘fan’ page for the Center on Facebook and uploaded video content developed from 2009 CCE events in order to develop and launch an ongoing interactive forum for students who are linked to the CCE Facebook page.

As the year progressed, we discovered that the majority of ‘friends’ and ‘fans’ of the CCE on Facebook were local professionals rather than BHCC students, so we opted to focus on continuing to develop our Facebook presence to try and attract students to the page before starting a Twitter discussion forum. We hosted information tables and Entrepreneurship Events for the CCE at which we asked for students to sign up to be on our mailing list and used that data to encourage students to connect to our Facebook page, but this did not increase our student population of friends or fans, and attempts to launch discussions were not continued by users.

Key lesson learned: sharing interactive content multiple times a day, every day, may be a better way to maintain an engaged friend and fan base for the CCE but students may not be using Facebook for educational/informative content and discussion as much as local professionals are.

College students mentor high school entrepreneurs – a Pathway to Bunker Hill Community College.

In May 2010, the CCE connected with a group of BHCC students that had sought out business coaching from the Center or had already launched their own independent business efforts and invited them to a joint event with high school student entrepreneurs who are part of the Young Entrepreneurs Alliance. This organization operates in vocational and technical high schools in Massachusetts and helps them develop a student-run business as part of their existing course content. We hoped this event would serve to launch ongoing mentoring relationships between BHCC and high school student entrepreneurs.

While the event was informative and served as the foundation for our ongoing relationship with the Young Entrepreneurs Alliance, BHCC student feedback was that they were unable to make the necessary commitment to ongoing mentoring relationships outside of school. As a result, we refocused our efforts on developing events in which "situational mentoring” could take place between our students and local high school students. We invited BHCC students to our summer high school entrepreneurship camp and developed two entrepreneurship events for high school students during Global Entrepreneurship Week. Unfortunately, BHCC student work schedules conflicted with our summer camp schedule and one of the two Global Entrepreneurship Week events had to be postponed due to MCAS preparation schedules. The event that was hosted, in partnership with our Tech Prep Program at BHCC, brought 120 high school students from four Boston area high schools and provided these students with the opportunity to connect with students and faculty in our Professional Studies programs that most often inspire students to start their own businesses, namely Hospitality, Computer and Information Technology, Web Design and Gaming, Graphic Design and Business. This provided opportunities for BHCC students to share their experiences and answer questions of high school students about both their academic experiences as well as their entrepreneurial interests.

As part of the Tech Prep event, we developed a student survey to gather data about student interests in entrepreneurship and their planned course of study in post-secondary education (if any). Our survey found that 74% of students were interested in starting their own business and of those, 57% planned to study business in college. The rest of the responses were evenly distributed across professional studies categories.

Key lesson learned: structured, event-focused interactions between BHCC and high school students provides a mentoring structure for that is a more realistic fit for BHCC student schedules.

Host events for both high schools teaching the National Foundation for Teaching Entrepreneurship (NFTE) curriculum and the Young Entrepreneurs Alliance (YEA).

As discussed previously in this report, the CCE hosted a joint event with YEA in May 2010. The second high school event scheduled for Global Entrepreneurship Week that had to be postponed was a joint event with YEA, where students in the schools that planned to attend were unable to leave campus due to MCAS examination preparation sessions. The CCE plans to reschedule that YEA event for Spring 2011.

Due to both a decrease in the number of NFTE chapters operating in the Boston area and a change in the leadership of the New England NFTE chapter, the CCE was unable to schedule joint events with NFTE chapters in 2010. We are in discussion with Jennifer Green, the new Program Director for NFTE New England regarding possible events in the Spring of 2011.

Run a summer program for high school students.

The CCE ran a three-week summer entrepreneurship program for high school students in July of 2010 (see Appendix 1 for Curriculum outline). The program curriculum and lesson plans were developed by an MBA intern from Simmons School of Management and was delivered by another MBA intern, also from Simmons, in conjunction with the Coordinator of the CCE and the BHCC Entrepreneur-In-Residence, Joe Coté.

Highlights of the program included a field trip to the flagship Life Is Good Retail Store on Newbury Street in Boston, MA where students got to meet and ask questions of one of the Founders of the Company. At the end of the three weeks, the students gave a 5 minute presentation about the business that they want to start, covering all of the content areas taught during the three weeks.


While high school (and college) students rely upon social networking for their communications, they apparently don’t go to Facebook for academic-related information. BHCC is currently developing ‘Life Map’, a one-stop portal for students. We will be able to communicate with all entrepreneurship students at BHCC via this portal, though it still leaves us the challenge of finding the most effective way of direct communication with high school students.

The YEA, a local, small organization, because of its organizational nature, is far easier to work with than any state or national organization. The best high school student attendance at BHCC’s entrepreneurship events has been either through the YEA, or through the Perkins Tech Prep program when our Tech Prep Coordinator has worked directly with high school Guidance Counselors. We will continue to work with her. Mentoring of high school students by BHCC students will continue to be event-focused.

The Coleman Grant has been key to the CCE ‘rounding-off’ its service to entrepreneurs of all ages and experience. We are now in a good position to ascend to the next level of our entrepreneurship initiative which is the development of a student-run business of campus.

Appendix 1: Summer High School Program Curriculum

Week 1





Field trip


July 5


July 6


July 7


July 8


July 9

School Holiday

Intro to Business & Market Forces

Enterprises and Business Models

Economics and Marketing - Introductions

Marketing – product/Placement/(and business positioning)



Reflecting On Pitching


Reflecting on Your Mantra and Business Model


Reflecting on Marketing


Program Overview


Brainstorming Entrepreneurship


Identifying and Understanding Your Industry Parts 1 & 2


Intro to Supply and Demand


Evaluating the Marketing of Johnny Cupcakes


Exploring Characteristics of Entrepreneurs


Supply & Demand Game

11:40-12:10 –

Travel to Newbury Street/Introduce Worksheets for observation

12:25-1pm Break

12:25-1pm Break

12:25-1pm Break

12:10-1:10 Lunch downtown


Creating Your Pitch


Business Model Analysis


Intro to Marketing


Visits to Life is Good and Johnny Cupcakes


Guest Speaker –

German Lam. Creating a Vision for your Business/Pitching/Launching


Guy Kawasaki Video & Debrief


Evaluating the Marketing Strategy of Life Is Good, Inc.


Journal Writing Assignment: Writing your 30 second and 5 minute business pitch


Journal Writing Assignment – Developing my business mantra and business model


Journal Writing Assignment – Products and Placement


Field trip overflow/

Debrief marketing similarities/differences between two companies

Week 2


July 12


July 13


July 14


July 15


July 16

Marketing – Promotion and Price






Reflect on Field Trip/Last Week


Reflecting on Marketing


Reflection on Value Chains


Reflections on Operations


Reflections on Accounting


Marketing Strategies


Understanding the Value Chain – Parts 1 & 2


Understanding Operations Activity

10:30-11:30 Fundamentals of Balance Sheets, Income Statements, Fixed & Variable Costs


Exploring Sources of funding


Competitive Differentiation (to 12pm)/ Revisiting their Business Models


My Value Chain


Operational Structures


Key Financial Ratios

11:30-12:25 Video

Margaret Heffernan & Secret Millionaire

12:25-1pm Break

12:25-1pm Break

12:25-1pm Break

12:25-1pm Break

12:25-1pm Break


Branding Activity


Patagonia’s Footprint Chronicles Activity


Review of Kickass Cupcakes Bakery and Store Website


Financial Statements Activity

1-2 Guest Speaker –Tony Fontes The Challenges of Finding Funding


Brand Awareness Video Game

1:45-2:15pm Travel to Patagonia Store, Newbury Street


Field Trip – Kickass Cupcakes Bakery and Store


Key Financial Ratios Activity


Writing and Reviewing a Funding Proposal


Journal Writing Assignment – The "4 P’s” for my business

2:15-3:25pm Field Trip to Patagonia Store, Newbury Street


Journal Writing Assignment – Reflecting on the Financial Aspects of my Business


Students will share Proposals Out-loud & Guest speaker will announce winner

Week 3


July 19


July 20


July 21


July 22


July 23

Leading and Building Successful Teams

Assessing and Building Your Team

Professional Outlook

Business Ethics

Program Wrap-Up


Reflections on Funding Sources


Reflections on Leading and Building Teams


Reflections on Working as a Team


Business Ethics


Final Presentation Practice

10:30-11:30 Guest Speaker – Paul Sullivan, Exploring Characteristics of Effective Leaders


Myers-Briggs test taking


Guest Speaker Prof. Kathleen O’Neill, Presenting Yourself Professionally


Video "TEN9EIGHT” & Discuss ethical dilemma faced by competition winner featured in film


Exploring Characteristics of Effective Leaders (activity)


Discussion of results/application to career paths and team building


Learning PowerPoint




Team Building Exercise & Debrief – Unraveling the Knot

12:25-1pm Break

12:25-1pm Break

12:25-1pm Break

12:25-1pm Break

12:30-2pm party


Building Successful Teams Activity


Scavenger Hunt


Creating Presentations on Students’ businesses


Journal Writing Exercise – The ethical core of my business


Written reflections on the program

1:30-3 Video - The Apprentice


Ice Cream Field Trip – Emack & Bolio’s; discuss benefits and challenges of working as a team


Sharing Reflections/Next steps students will take in launching their businesses


Discussion/Debrief of Leadership Styles in The Apprentice


Practicing the Presentation

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December 2010 Post

Posted By _ _, Tuesday, January 4, 2011

The year has gone by so fast: it is hard to believe that this is our last monthly report. Despite the distractions of finals and holiday spirit, we have been working on ‘Student Reflections on Entrepreneurship’, which will be published in January. I am including some excerpts to give you a taste of the interesting and very personal insights our students have shared with us.

Thank you Coleman Foundation and NACCE for all the encouragement you have given us. Thanks to your support, the Community Center for Entrepreneurship at Bunker Hill Community College is increasingly integrated into everyday life at Bunker Hill Community College. While this does not relate to the grant, I would like to share with you that our Entrepreneurship Club students have written a business plan for a student-run business on campus. Bunker Hill is a Regional Cisco Networking Academy and the recent regional meeting focused on new PassPort21 Networking Entrepreneurship Simulation which we are ‘test-driving’ at BHCC. We are discussing the development of possible joint Entrepreneurship/IT course. Inter-disciplinary certificates in Entrepreneurship and Gaming/Hospitality/Graphic Arts will be rolled out this spring.

It has been a very successful year, and we look forward to 2011. In the meantime, we send you our best wishes for the holiday season and New Year.

Students Write About Entrepreneurship

I realized [that being an entrepreneur] was perfect for my life, and I fell in love with the idea of becom­ing a successful one myself. Everywhere I look today there are business opportunities all around me.

Mike Sodano

I believe that being an entrepreneur is absolutely exciting and satisfying. It re­quires great ambition, commitment, effort, enthusiasm, dedica­tion, optimism, and tolerance. However, it repays with potential career advancement and growth in profit. It depends what an individual considers more important in life. I believe that self-actualization is really important; in fact, one of my dreams is to be a consultant ac­countant after getting enough experience in the financial industry. I am really ambitious and firm about my career choice, and it is not just the dream of a young student; it is my career objective. I am aware of the long way in front of me and the great dedica­tion required, but I am sure that the personal satisfaction I will get is more valuable. Entre­preneurship is compa­rable to a relationship between a person and a business; it is a game of giving and receiv­ing. A business will give back as much as it has received. By giving importance and dedi­cation to the business, entrepreneurs will be satisfied and content with the results.

Anjeza Shkoza

I always see my father as an entre­preneur; he’s a man that had very little economically, but he knew that what he wanted was to have his own business and be his own boss. He’s been an entrepre­neur for more than 15 years, and is my inspiration for hav­ing my own business at some point in my life. My father is not rich but he was able to raise his family very well and give us only the best. I know that being an entre­preneur gave him the advantage to do many things in life.

Yessenia Peña

To me an entrepre­neur is someone who has a dream of own­ing their own business and although there are many risks the entrepreneur strives towards the dream and does not let any­thing stop them. There are some risks to own­ing and operating a business but the pride of seeing your dream in the works and up and running is unlike any­thing. Waking up every morning knowing you absolutely love what you do and knowing you are living out your dream is what entrepre­neurship means to me.

Nicole Luongo

Entrepreneurship is as exciting as Vegas, with lights and interest­ing people of all walks, staring at you. Entre­preneurship requires abilities far beyond our basic characteristics. Entrepreneurship is innovations and ideas from everything that we see, eat, drink, hear and feel. Entrepreneur­ship is endless oppor­tunities from all round the globe.

Wevertton Souza

Entrepreneurs take a step of faith and put their idea or dream to the test and not give into the thought that it might not come to pass or be accomplished. An entrepreneur is a per­son who will not give up no matter what obstacle may come their way. Even when the idea does not work or the dream may come to an end they know that at least they gave it a shot. It does not stop there, but they find a way to make the changes necessary to complete or redesign it. [An entrepreneur] is a person who will dare to step into the unknown, give it their all and will not accept ‘no’ as an an­swer and will not be ashamed to make the necessary changes.

Adaliz Rodriguez

An entrepreneur is persistent and will not stop when faced with a few skeptics. Not every business is going to take off right away and be success­ful. An entrepreneur won’t let this bog them down, but will motivate themselves and others to work towards their goal.

Tana Bramley

At this point it’s hard to say if anything is going to be success­ful, but with an open mind and the right attitude I believe I can make anything pos­sible.

Mike Sodano

For me, what it comes down to is, am I willing to take the fi­nancial risk? I’ve been broke before, and I don’t ever want to be that again.

Kathleen Hannan

I have always admired entrepre­neurs no matter whether their end results were a suc­cess or a failure. This is because being an entrepreneur takes tremendous amounts of courage and risks.

Hin Fung Lau

Energy is the key to overcoming the fear of risk, and serves as pro­pulsion to help the in­dividual maintain his focus, and accept any potential failures as successes. There is risk as well as opportunity for an employee who works in a large corpo­ration, so by definition that individual can also be an entrepreneur. It’s a non-standard view of the employee/employer dynamic but one that allows this student to maintain a mindset that keeps working "FOR” a com­pany in perspective.

Jamal Kirk

A lot of people try to be entrepreneurs and for most people it just doesn’t work out the way they want. Good entrepreneurs stick to their plans and keep trying to pursue their goals.

Brian Adler

Every decision of an entrepreneur can affect the company, so an entrepreneur needs to have a clear mind and be confident in his/her decisions. Sometimes, he/she needs to be able to take some risks; it may bring something unexpected to the com­pany, maybe a good or a bad thing, who knows? But you have to be ready for this, because an entrepre­neur should seize every opportunity! Business is changing so fast every day, so an entrepreneur should be able to catch up with the trends and be positive.

Edith Au

their commands and guide­lines, or help others pursue their ideas. Some people don’t particularly enjoy the amount of responsibility an entrepreneur has, and that scares them away from being in business


Bogusia Wojciechowska, PhD

Dean of Professional Studies

Bunker Hill Community College

tel: 617-228-2025

fax: 617-228-2052

Bunker Hill Community College Logo

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October 2010 report

Posted By _ _, Thursday, November 4, 2010

Bunker Hill Community College: October 2010 report.

We very much enjoyed sharing our work with you during the NACCE Conference. Thank you for your interest and insightful questions.

We are getting ready for GEW, during which we will again be hosting the Young Entrepreneurs Alliance (YEA) students. This year, we are including students from Madison Park High School in Boston in addition to Assabet Valley High School and will be hosting a ‘speed networking’ type event where YEA and Bunker Hill students will be pitching their business ideas to each other as well as to business leaders connected with our Community Center for Entrepreneurship and with Young Entrepreneurs Alliance.

Here is a draft of our events. Please note that there are two events (highlighted in red) scheduled for high school/community college collaboration.

**DRAFT as of Oct 20, 2010**

Global Entrepreneurship Week
Sponsored by: The Community Center for Entrepreneurship

Bunker Hill Community College, November 15 – 21, 2010


3:55-5:10 p.m.

Event Type: Keynote Speaker

Event Topic: "The Evolution of Corporate Social Responsibility”

Speaker: Sylvia Maxfield, Ph.D.

Professor, Simmons School of Management and former Executive, Lehman Brothers



Event Type: Panel Discussion, Q&A

Event Topic: "What are Funders Looking For? : How to Best Position Your Venture for Outside Funders”

Prospective Org/Company List (speaker invitations being extended)

Hub Angels

Eastern Bank

Accion International

U.S. Small Business Administration, MA District Office


10:00 a.m. – 12:30 p.m.

Event Type: High School Student-Run Business Presentation to Bunker Hill Students

Event Topic: Effectively Pitching Your Business

In partnership with the Young Entrepreneurs Alliance


1– 2:15 p.m.

Event Type: Interactive Panel Presentation/Small Group Q&A with Students

Event Topic: "Challenges and Opportunities of Socially Responsible Business”

Confirmed Speakers

Michael Murphy, Co-Founder, Mass Design Group

Larry O’Toole, Founder and CEO, Gentle Giant Moving Company

Jodi Rosenbaum, Founder and CEO, More Than Words Bookstore



Event Topic: High School Entrepreneurs

A Day-long Conference for Boston-Area High School students interested in starting their own businesses

The CCE’s next ‘big’ venture is that of establishing a student-run business on campus. With this in mind we are surveying not only our students, but also area high school students to establish their interest in such a venture. In order to encourage high school student participation we will be distributing CCE t-shirts. We will report on the results of this survey at the end of the month.

BHCC’s collaboration with NFTE went quiet for a while due to personnel changes at the organization. However, channels of communication have been opened with the Program Director at NFTE’s New England Office. She is interested in having BHCC host a NFTE selling event in conjunction with Chelsea High School.

So another busy month building pathways from high schools to community college.

We wish everyone a very successful and enjoyable GEW!

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Global Entrepreneurship Week

Posted By _ _, Monday, October 4, 2010
Global Entrepreneurship Week is only around the corner, and we are planning a full schedule of events focusing on corporate social responsibility.  

In addition to these events, we will also be again hosting the Young Entrepreneurs Alliance students from Madison Park High School, Boston, and Assabet Valley High School, Assabet.  These young entrepreneurs participate in a student-run graphic design business on their campuses, and will be coming to Bunker Hill Community College to pitch their businesses to Bunker Hill students, faculty, staff and potential clients.

We are also connecting with local high schools to distribute a survey about entrepreneurship. We believe we can get 200 responses which will influence how we continue to strengthen our relationship with area high schools and involve high school students in the student-run business at BHCC.  The content of the survey was strongly influenced by the feedback we received from students participating in our summer Career Days program, and we hope to discuss  topics such as the high schoolers interpretation of the word 'entrepreneurship' during our presentation at the NACCE conference.
If you would like to give us feedback on the survey, please feel free to do so.  
Here is the survey:
BHCC High School Entrepreneurship Survey
Dear High School Student, 
The Community Center for Entrepreneurship at Bunker Hill Community College is conducting a survey regarding high school student interests in starting a business and what subjects you are currently interested in studying after high school (if any). By participating in this short (5 minute) survey, you are helping to ensure that Bunker Hill Community College programs match your interests as you consider education beyond high school. All data is confidential and only used for program development purposes. 
1. Are you interested in starting your own business?
( ) Are you interested in starting your own business?   Yes
( ) If you answered "No" skip to question 7.
( ) No

2. Do you have experience running your own or a family member's business?
[ ] Do you have experience running your own or a family member's business?   Yes[ ] No

3. If you have thought about starting your own business, are you interested in taking classes to help you with the business (eg. accounting, marketing, finance), to help you develop the product or service (eg. web design, cooking) or both?
[ ] If you have thought about starting your own business, are you interested in taking classes to help you with the business (eg. accounting, marketing, finance), to help you develop the product or service (eg. web design, cooking) or both?   Business classes only
[ ] Both
[ ] Product/Service focused classes only

4. What course subjects have you most enjoyed studying in high school?
What course subjects have you most enjoyed studying in high school?
5. What subjects (if any) have you considered studying after high school? (You can choose more than one)
[ ] What subjects (if any) have you considered studying after high school? (You can choose more than one)   Business Management
[ ] New Business Start-Up
[ ] Computer Science/Web design/Gaming
[ ] Hospitality (including culinary arts, hotel management)
[ ] Arts/Graphic Design
[ ] Health Professions (eg. Nursing, Medicine)
[ ] Science (eg. Biology, Chemistry)
[ ] Liberal Arts (eg. English, History, Psychology)

Other (please specify)[          ]
6. What does the word "Entrepreneurship" mean to you? (If you don't know, that's fine. You can just write "I don't know")
What does the word "Entrepreneurship" mean to you? (If you don't know, that's fine. You can just write "I don't know")
7. If you are interested in starting your own business AND are considering going to college, would being able to work for a Student-Run Business on campus make a particular college more attractive to you?
[ ] If you are interested in starting your own business AND are considering going to college, would being able to work for a Student-Run Business on campus make a particular college more attractive to you?   Yes
[ ] Depends on the Type of Business
[ ] No

If it depends, what type(s) of student-run business would interest you?
8. Thank you for taking the time to complete this survey! As a Thank You Gift, we have Free T-shirts we are giving away to the first 200 Boston-Area High School students that complete the survey. If you would like a t-shirt, please include your name and the high school you attend and we will coordinate with your school to make sure it reaches you. 

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The People's Choice - Thank You!

Posted By _ _, Thursday, September 2, 2010

Dear Colleagues:

On behalf of Bunker Hill Community College I would like to thank you for your vote of confidence and the honor of being the 'People's Choice Award' recipient. We are thrilled and very much looking forward to sharing our work with you at the NACCE Conference in October.

The feedback from all our summer programs has been very positive, and we are already discussing what we can offer to area high school students next summer. We also want to maintain the momentum started this summer and keep the high school students who participated in the program engaged with Bunker Hill. With no additional funding available for dual enrollment, we have to be very creative in building the high school to community college pathway.

One initiative we will be launching this fall isa student-run business on campus. In collaboration with the Young Entrepreneurs Alliance, a high school based organization, we are exploring how high school students can be involved with a student-run business at Bunker Hill. Our discussions are in their early stages, but with the assistance of our current Simmons' College graduate intern, we our developing a model which we hope other community colleges will find relevant and be able to replicate.

Part of our Elevator Grant funds the publication of student reflections. We are collecting these and look forward to sharing them with you at the end of the grant.

Again, thank you for your vote, and see you in Orlando.

Bogusia Wojciechowska

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The Summer Program Coordinator’s Evaluation of the Program

Posted By _ _, Friday, August 6, 2010
The Summer Program Coordinator’s Evaluation of the Program (Attached)

Download File (PDF)

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June 2010 Report for Coleman Grant

Posted By _ _, Thursday, July 15, 2010



July 2010

Lesson Plan July 6, 2010

Title: Introduction to Entrepreneurship

Objective: Students will be able to define entrepreneurship and understand the impact that it has and continues to have on the economy of the United States. They will identify key characteristics of successful entrepreneurs and identify relevant strengths within themselves. They will also have an opportunity to pitch their ventures and receive constructive feedback from peers and instructors.

Vocabulary: Entrepreneur, Entrepreneurship, Feasibility

Guest Speaker: German Lam, Chef, Owner and Founder, Glam Foods

9am-10am Entire Summer Program Orientation – A300 Lobby

Activity 1: Program Overview 10:00-10:30

Students will review the syllabus and receive an overview of the summer program. They will also be informed of educational opportunities within BHCC.

Activity 2: Brainstorming Entrepreneurship 10:30-11:30

Students will brainstorm as a whole listing key words on the board that they associate with entrepreneurship. After brainstorming, students will construct their own definition of entrepreneurship and then the facilitator will offer a textbook definition. The facilitator will then give a brief presentation on past and present entrepreneurial ventures in the US and how they have affected the economy.

Activity 3: Exploring Characteristics of Entrepreneurs 11:30-12:25

Each student will be assigned a mini biography of a successful American entrepreneur. He/she will be responsible for identifying key traits of his/her entrepreneur and presenting them to the class. Students will then identify their own characteristics that align with those of successful entrepreneurs, and identify those that they lack which need supplementing. From this activity, students will have generated a solid list of key traits of successful entrepreneurs. Below are seven possible entrepreneurs for which biographies can be created for students to read.

Oprah Winfrey, Harpo Inc.

Sam Walton, Wal-Mart

Sean Combs, Bad Boy Worldwide and Sean John Clothing

J.W. Marriott, Marriott International

Tyler Perry, The Tyler Perry Company Inc.

Mary Kay Ash, Mary Kay Cosmetics

Break 12:25PM-1:00PM

Activity 4: Creating Your Pitch 1:00-2:00

Students will be instructed on how to create an effective pitch. Students will take time to create their own pitch and will present it to the class to receive constructive feedback from peers and facilitators.

Activity 5: Guest Speaker 2:00-3:00

Guest speaker German Lam will present his venture to the class. He will discuss with the students how he began his venture, how he created the vision and mission for his business and how he effectively uses her skills, talents, and outside resources to make her business successful. [FACILITATOR WILL HAVE PREPARED QUESTIONS FOR GERMAN IN CASE STUDENTS DO NOT HAVE ANY OF THEIR OWN]

Activity 6: Journal Writing Exercise 3:00-3:25

In their journals, students will write their 30 second and 5 minute pitch for their businesses.


Lesson Plan July 7, 2010

Title: Industries and Business Models

Objective: Students will explore industries relating to their ventures, and will understand the fundamental elements of a sound business model as it pertains to their venture. They will also create a mantra for their business.

Vocabulary: Business Models, Customer Value Proposition, Market, Competition, Differentiation, Pricing, Mantra

Video: Guy Kawasaki, Columnist for Entrepreneur Magazine


Activity 1: Reflecting and Pitching 10:00-10:30

The instructor will hand back student journals and instruct them re: issues to work on in their writing. The instructor and students will then reflect on yesterday’s learning objectives. Students will practice pitching their ventures to the class and will receive constructive feedback.

Activity 2: Identifying and Understanding your Industry

Part I: 10:30-11:00

With the help of an instructor, students will explore the various industries that exist, and will identify the industry that pertains to their business.

1) Students will read Margaret Heffernan’s blog post re: "Do you Know What Business You’re In?” to help them think about how the issue of ‘industry’ or ‘business’ can be more complex than meets the eye

2) Students will write in their journals 1 paragraph about what primary and secondary business/industry they’re in and why they think that

3) Students will read what they’ve written to the class

Part II: 11:00-12:25

1) Students will identify 5 key competitors in their primary and secondary industry (see worksheet).

2) Instructor will then explain the 4 Differentiation Strategies (see PowerPoint). Students will identify which of the differentiation strategies each primary and secondary industry competitor uses.

3) Based on that information, students will select a differentiation strategy they wish to use for their business and write 1 paragraph in their journals about what differentiation strategy they have selected and why.

4) Students will present what they’ve written to the class.

Break 12:25PM-1:00PM

Activity 3: Business Model Analysis 1:00-2:00

Students will explore the four fundamental elements of a sound business model as it pertains to their business. The instructor will present the following concepts in the context of Apple Computers, specifically the iPod product: a) Value Proposition (what need or desire does your product/service fulfill), b) Target Market (who will buy your product/service, c) Competition and Differentiation Strategy (who are your competitors and what is the best way to strategically differentiate your product), and d) Revenue Model (how does your business make money)

Students will then write in their journals identifying the Value Proposition, Target Market, Competition and Differentiation Strategy and Revenue Models for their company and share them with the class

Activity 4: Guy Kawasaki Video 2:00-2:45

Activity 5: Journal Writing Assignment - Developing a Mantra for your Business 2:45-3:25

The instructor will dialogue with students regarding key concepts mentioned in the video, one of these being developing a mantra. Students will develop a mantra for their business and share it with the class.

Note: Each student’s mantra should be concise, containing three to four words that best describe the essence of the business.

Day 3 Lesson Plan July 8, 2010

Title: Introduction to Marketing

Objective: Students will understand the fundamentals of effective marketing. They will also participate in a trading activity that will allow them to understand how supply and demand affect pricing.

Vocabulary: Marketing, Product, Place, Price, Promotion, Supply, Demand


Activity 1: Reflecting on Your Mantra and Business Model 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives. Students will practice pitching their ventures to the class and will receive constructive feedback.

Activity 2: Introducing Supply and Demand 10:30-11:15

The instructor will define supply and demand and discuss how these core components of economics impact businesses.

Activity 3: Supply and Demand Game 11:15-12:25

Students will participate in a video game that allows them to understand how to supply and demand affects pricing. The video game will be administered by the instructor.

Break 12:25PM-1:00PM

Activity 4: Introducing Marketing

Part I 1:00-1:45pm

The instructor will define what marketing is and how a good marketing strategy is a major contributor to a company’s success. The instructor will define product, place, price and promotion.

Part II 1:45-2:45 - Evaluating the Marketing Strategy of Life is Good 11:15-12:25

Students will identify the products and the purpose of the Life is Good company, their product design, the target market and store locations, the pricing, and how the products are promoted. They will also identify the company’s marketing strategy and determine whether or not it is successful.

Activity 5: Writing Assignment: Products and Placement 2:45-3:25

Students will write in their journals about the product(s) or services they want their business to provide and what kinds of customer markets they want to ‘place’ their product or service in. They will also consider the most powerful supply and demand issues that their business might face.

Day 5 Lesson Plan July 12, 2010

Title: Marketing, Competitive Differentiation and Branding

Objective: Students will discuss and compare the marketing strategies of both The North Face store as well as Patagonia. They will also understand the importance of competitive differentiation and brand awareness.

Vocabulary: Marketing, Product, Place, Price, Promotion, Competitive Differentiation, Branding

Activity 1: Reflecting on Last Week and Field Trip 10:00-10:30

The instructor and students will reflect on last week’s learning objectives. Students will practice pitching their ventures to the class and will receive constructive feedback.

Activity 2: Marketing Strategies 10:30-11:15

Instructor and students will discuss the findings from the field trip. As a result of the discussion, a clear marketing strategy should be presented on the board for each company separately.

Activity 3: Competitive Differentiation 11:15-12:00

The instructor will define Competitive Differentiation, and the class as a whole will begin to identify the strengths and weaknesses of each company and how they are able to differentiate themselves from each other favorably.

Activity 4: Revisiting the Business Model 12:00-12:25

Students will independently revisit their Business Models from the second class and begin adding more insightful ideas using the tools that they have learned so far.

Break: 12:25PM-1:00PM

Activity 5: Branding Activity 1-1:50pm

A Powerpoint slide will be projected in front of the students filled with logos. The students will individually write word associations for each logo. They will discuss their results as a group and the instructor will begin to address the importance of brand awareness.

Activity 6: Brand Awareness -Video Game 1:50-2:50

Students will further explore the importance of brand awareness through a video game which will be administered by the facilitator.

Activity 7: Journal Writing Assignment – Marketing "4 P’s” Pertaining to their businesses 2:50-3:25

Students will summarize the four P’s relating to their business and list ideal emotions/associations that customers will have for their company’s brand.

Day 6 Lesson Plan July 13, 2010

Title: Operations

Objective: Students will understand the importance of as well as the critical roles within a value chain.

Vocabulary: Operations, Value Chain

Field Trip: Patagonia, 346 Newbury Street, Boston - (617) 424-1776

Activity 1: Reflecting on Marketing and Branding 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Understanding the Value Chain

Part I 10:30-11:15

The Instructor will explain to students the importance of a value chain using Starbucks as an example.

Part II 11:15-12:00

The Instructor will contrast the Starbucks Value Chain to the Equal Exchange Value chain. Students will work with Excel worksheet for each supply chain to look at profit levels at each stage.

Activity 3: My Value Chain 12:00-12:25

Students will use the Value Chain map to identify key categories of businesses in their business value chain

Break: 12:25PM-1:00PM

Activity 5: Patagonia’s Value Chain 1:00-1:45

The students will pick a product highlighted on the Patagonia Footprint Chronicles web site and view all content related to that product. They will then present it to the class

Activity 5: Travel to Patagonia on Newbury Street 1:45-2:15

Activity 6: Field Trip - Patagonia 2:00-3:25

Students will take a field trip to Patagonia on Newbury Street. The Store staff will give a brief presentation to students on how products are recycled within the Patagonia value chain and answer questions from students (students will prepare questions ahead of time).

Day 7 Lesson Plan July 14, 2010

Title: Operational Structures

Objective: Students will understand the various organizational structures and the advantages and disadvantages of each.

Vocabulary: Just In Time, TPS

Field Trip: Kickass Cupcakes, 378 Highland Avenue, Somerville, MA 02144, 617-628-2877

Activity 1: Reflecting on Value Chains 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Understanding Operational Structures 10:30-11:30

The instructor will discuss operational structures and the advantages and disadvantages of each. He/she will also discuss how structures can be used to help businesses manage market demand and ensure product quality.

Activity 3: Operational Structure Activity 11:30-12:25

Students will sit in a line facing forward so they can’t see the person behind them (and with eyes closed so can’t turn around and see). The first student will be given instructions for how to complete one section of a drawing or lego construction task in a specific time frame (ideally less than it’s likely to take to show how hard it can be to work on a production line) with only parts for that specific stage. Once time is up they pass it to the next student who goes through the same process. Once it gets to the end compare it with desired end result.

What would you change to make it easier? What would be the consequences on the demand end? Try again with new product based on their adjustments. Once satisfied with it, can decide who is better at different sections of the task/how divide up steps in order to do it faster than prescribed time.

Break: 12:25PM-1:00PM

Activity 5: Review of Kickass Cupcakes web site 1:00-1:30

Students will look at Kickass Cupcakes website and reflect on how they present themselves/differentiate themselves in the market place and brainstorm together what might be some of the operational challenges facing the company. Students will also develop together a list of questions to ask Kickass Cupcakes staff.

Activity 6: Field Trip to Kickass Cupcakes in Somerville, MA 1:30-3:25

The owner must be made aware ahead of time. He/she will discuss with students operational challenges of running a bakery with products that change pretty frequently and that have a short shelf-life.

Day 8 Lesson Plan July 15, 2010

Title: Analyzing and Interpreting Financial Statements

Objective: Students will understand the fundamentals of Balance Sheet, Income Statement, and Cash Flow Statement and how they all relate. They will also create a basic Income Statement and will calculate and interpret 6 key financial ratios.

Vocabulary: Balance Sheet, Income Statement, Cash Flow Statement (and relevant vocabulary), Current Ratio, Inventory Turnover, Total Asset Turnover, Debt-Equity Ratio, Net Profit Margin, Return on Equity

Activity 1: Reflections on Operations 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Fundamentals of Balance Sheets, Income Statements, Fixed and Variable Costs 10:45-11:45

The instructor will introduce balance sheets, income statements and ways of categorizing costs as fixed and variable. The instructor will use Microsoft Excel and instruct students on basics of formatting and simple math formulas to help students type basic income statement data into an Excel workbook.

Activity 3: Key Financial Ratios 11:45-12:25

Students will be introduced to six key financial ratios (Current Ratio, Inventory Turnover, Total Asset Turnover, Debt-Equity Ratio, Net Profit Margin, Return on Equity), and will learn how to interpret them in words.

Break: 12:25PM-1:00PM

Activity 4: Financial Statements Activity 1:00-2:15

In pairs, students will have to work on completing Burger King’s Balance Sheet and Income Statement. They will be given balance sheet, income statement and ratio data in workbooks with select line items left blank, and they will have to calculate the data using Excel. The class will then discuss their results.

Activity 5 Key Financial Ratios Activity 2:15-3:00

In the same groups, students will calculate the six key financial ratios using Burger King’s financial statements. They will have to interpret each using their own words. Each group should be responsible for presenting one or two key ratios to the class.

Activity 6 Journal Writing Exercise - Reflecting on the Financial Aspect of My Business 3:00-3:25

Students will answer key questions pertaining to their business such as:

What does profit mean to me as an entrepreneur?

If I had to envision my business as "profitable”, what would that look like?

What are likely to be some of the fixed and variable costs of my business?

Which 2 of the 6 key financial ratios would be most important to my business and why?

What sources of funding are available to me to start my business?

Day 9 Lesson Plan July 16, 2010

Title: Funding

Objective: Students will explore funding options available to start-up businesses and will list the pros and cons of each.

Vocabulary: Investment/Investors, Return on Investment, Dividends, Share, Equity, Loan, Venture Capital

Video: Margaret Heffernan and Secret Millionaire

Guest Speaker: Creator and Owner of Proxy

Activity 1: Reflecting on Financial Management 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Exploring Sources of Funding 10:30-11:30

The instructor will present to students the various sources of funding available for start-up companies. They will then generate a list that shows the pros and cons of each. Students will conclude by reading a recent Entrepreneur magazine article re: sources of start-up funding

Activity 3: Video: Margaret Heffernan and Secret Millionaire 11:30-12:25

Break: 12:25PM-1:00PM

Activity 4: Guest Speaker: Heather Jean/Tony Fontes 1:00-2:00

Heather Jean will discuss the concept of her business and what steps she took toward creating and building her business. She will dedicate a segment of her presentation on sources of funding for Proxy.

Activity 5 Writing a Funding Proposal

Part I 2:00-2:40

Students will write a business proposal to potential investors. The students will be given guidelines that help to make an effective proposal.

Part II 2:40-3:25

Students will read their proposals out loud to the class, and they will be responsible for grading each other’s proposal based on the guidelines given by the instructor. Students will receive all feedback (grade sheets) from fellow students. If Heather Jean feels comfortable, she can identify the best proposal and perhaps a prize can be given to the winner.

Day 10 Lesson Plan July 19, 2010

Title: Leading and Building Successful Teams

Objective: Students will understand the importance of building successful teams with various skills sets and background experiences. They will be able to identify key leadership characteristics, and identify effective leaders in their lives.

Vocabulary: The 5 Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, Encourage the Heart

(Kouzes & Posner, The Leadership Challenge, 4th Edition, 2007.)

Video: The Apprentice Finale with Kwame as team leader

Activity 1: Reflecting on Funding 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Exploring Characteristics of Effective Leaders

Part I Guest Speaker – Paul Sullivan 10:30-11:30

Entrepreneur, Management Consultant and University of Michigan Business School Professor Paul Sullivan will come talk to the students about characteristics of effective leaders.

Part II 11:30-12:25

Students will identify a leader that they know exemplifies at least 3 of the practices mentioned in Part 1. They will write a paragraph on how this person demonstrates effective leadership, how he/she has influenced the student’s life, and how that person has improved an organization, business, etc. using these leadership practices. Students will share their written work with the class.

Break: 12:25PM-1:00PM

Activity 3: Building Successful Teams 1:00-1:30

The instructor and students will engage in a discussion about what makes a successful team. They will base their discussion on the Celtics.

· Characteristics of the Coach

· Characteristics of the team leaders

· Job descriptions of each position and the expertise necessary

· New players interacting with old players (building culture)

· Everyone playing his position effectively and respecting each other’s expertise

· Overcoming obstacles

Activity 4: Video: The Apprentice

Part I 1:30-2:30

Students will watch the finale of The Apprentice with Kwame as team leader.

Part II 2:30-3:00

Students will write answers to the following questions based on the video.

· What strategy did Kwame use in selecting his team?

· What challenges that Kwame face during the competition?

· How did Kwame respond to these challenges and was he successful?

· Which practices of exemplary leadership did Kwame demonstrate in leading his team?

· What do you think were the key reasons why Kwame lost this challenge?

· What did the opponent do that outshined Kwame?

Part III 3:00-3:25

The instructor will allow students to share their thoughts out loud, and will facilitate the discussion focusing on effective leadership styles.

Day 11 Lesson Plan July 20, 2010

Title: Assessing and Building Your Team

Objective: Students will take the Myers Briggs Test and will discuss the results. They will participate in team building exercises that will allow them to better understand what makes an effective team, and what it takes to be an effect team member.

Vocabulary: Extraversion, Introversion, Sensing, Intuition, Thinking, Feeling, Judging, Perceiving

Activity: BHCC Scavenger Hunt (Students should wear appropriate shoes.)

Surprise Field Trip: Ice Cream Vendor TBD (depends on Scavenger Hunt location)

Activity 1: Reflecting on Leadership 10:00-10:30

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Myers Briggs Test

Part I 10:30-11:10

Students will take the Myers Briggs Test and review their results with the career and workplace content from Do What You Are that is relevant to their Myers Briggs type.

Part II 11:10-11:45

The facilitator will discuss characteristics and important skills frequently associated with each type. In addition, possible career paths for each type will be discussed.

Team Building Exercise-Unraveling the Knot 11:45-12:25

Part I 11:45-12:05

All students will stand in circle and will crisscross their hands grabbing two different people. In this position, the entire group will have to unravel themselves back into a full circle without talking.

Part II 12:05-12:25

As a class, students will discuss the following based on the activity:

· Who acted as the leader?

· What skills did each person contribute to the exercise?

· What was the biggest obstacle during the challenge, and how as a team did you overcome it?

· What other resources would have made this challenge easier?

Break: 12:25PM-1:00PM

Activity 3: Scavenger Hunt 1:00-2:00

Students will be divided into 2 groups based on their Myer Briggs Test result types. Students with different types should be put into the same group. Several clues/riddles will be posted around BHCC which eventually will lead to the treasure/prize.

Note: Students should be advised to wear comfortable shoes for the activity.

Activity 4: Ice Cream Field Trip (location TBD) 2:00-3:25

Students can eat ice cream, talk and laugh as they reflect on the scavenger hunt and point out the skills that each team member contributed to successfully complete the activity.

Day 12 Lesson Plan July 21, 2010

Title: Professional Outlook

Objective: Students will be instructed on how to present themselves and their business professionally. They will also be instructed on how to give an effective presentation.

Vocabulary: TDB

Guest Speaker: Lisa Toby, Director of Career Services, Simmons School of Management

Activity 1: Reflecting on Team Building 10:00-11:00

The instructor and students will reflect on yesterday’s learning objectives.

Activity 2: Guest Speaker [tbd] – Giving Effective Presentations

Part I Presenting Yourself and Your Business 11:00-11:40

[guest speaker] will offer students essentials for presenting themselves and their businesses professionally. Ideally, she will interact with students and have them role play.

Part II Giving Effective Presentations 11:40-12:25

[guest speaker] will offer students essentials for giving effective presentations (mainly on PowerPoint presentations which students will give on their last day).

Break: 12:25PM-1:00PM

Activity 3: Preparing for the Final Presentation

Part I 1:00-1:45

Introduction to PowerPoint and outline for the presentation contents.

Part II 1:45-3:25

Students will stay in the computer lab for the remainder of the afternoon developing their PowerPoint presentation on the company they would like to start.

Note: The project should include elements of business ethics which will be discussed the following day of class.

Part III 2:45-3:25

Students will take turns talking with the instructor regarding obstacles they are facing as it relates to their project.

Day 13 Lesson Plan July 22, 2010

Title: Pulling It All Together

Objective: Students will complete their final projects and create a PowerPoint presentation. They will begin practicing their presentations using the essentials offered by Lisa Toby in the previous class. Students will also receive a mini lesson on business ethics.

Vocabulary: Ethics

Activity 1: Business Ethics 10:00-11:00

The instructor will discuss with students fundamentals of business ethics.

Activity 2: Completing Project Research 11:00-12:25

Students will complete the research and PowerPoint presentation development for their project in the computer lab.

Break: 12:25PM-1:00PM

Activity 3: Building the PowerPoint Presentation 1:00-2:30

Activity 4: Practicing the PowerPoint Presentation 2:30-3:25

Day 14 Lesson Plan July 23, 2010

Title: Final Presentation and Wrap-Up

Objective: Students will present their presentations to the class, and time will be available for students to ask questions.

Vocabulary: TBD

Activity 1: Final Presentations 10:00-12:00

Ideally staff from BHCC will be available to watch students present. Parents should be invited as well.

Activity 2: Party Time 12:00-2:00

While eating and enjoying themselves, students will take time to discuss how the program has transformed their lives.

Activity 3: Writing Reflections 2:00-2:45

Activity 4: Goodbyes

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May 2010 Report for Coleman Grant

Posted By _ _, Wednesday, June 2, 2010

This month we have focused on developing the curriculum for our summer high school entrepreneurship program. We have two Simmons College interns involved in the development and delivery of the program. Apart from running the 3 week program, we will also be infusing entrepreneurship into other summer high school programs: hospitality, graphic design and gaming/simulation.

See attached file for schedule breakout

Download File (PDF)

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April 2010 Report

Posted By _ _, Thursday, April 29, 2010

The Community Center for Entrepreneurship, Bunker Hill Community College

  •  We showed the NFTE documentary ‘TEN9EIGHT’ and provided a brief information session about the Center. Hospitality faculty is planning to use this film for their assignments.
  • BHCC students will be involved in the YEA event at Madison Park High School on May 7th. They’ll be participating in team building exercises for the new student run business at the school. The precise activities are being kept under wraps, so we’ll report on these next month.
  • We have four new interns from Simmons starting work at the Center. Two are already working on the high school summer program we are offering in July. One of the interns is developing a simulation for use during the program. Registrations from students are coming in. We are very excited about this opportunity to engage high schoolers in entrepreneurial activities. We’ll post the detailed schedule next month.
  • BHCC has applied to form a chapter of the Collegiate Entrepreneurs’ Organization (CEO). Enthusiastic students are starting to network in order to build membership.
  •  We have signed our first articulation agreement with a 4-year school for our Entrepreneurship Option, Suffolk University. Furthermore, we are discussing opportunities for event, academic and high school program partnerships. We are looking at developing a speaker/activity that would bring together their Entrepreneurship summer high school student program and ours.

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March 2010 Report for Coleman Grant

Posted By _ _, Thursday, April 8, 2010

The Community Center for Entrepreneurship, Bunker Hill Community College

  • We continue to plan our collaboration with the Young Entrepreneurs Alliance (YEA):
    • On May 7th BHCC faculty, staff and students will be attending the YEA team-building event at Madison Park High School, Boston. This will be a case study-based exercise (on topic around staffing and H.R. for a start-up company) that will engage a select gathering of 12 YEA students, 12 students from Bunker Hill Community College, and 24 "half-day mentors" (faculty, staff, and business professionals from BHCC and the Boston business community). We are also discussing the duplication of the YEA model at BHCC by creating a student run graphic design business on campus. The hope is that BHCC’s relationship with Madison Park will result in the high school entrepreneurs coming to BHCC for their degree program and continuing as entrepreneurs on our campus. Their experience will be a great value to running the business at BHCC. This is such a great pathway from high school to community college. This could become a national model for high school/community college collaboration.
  • We are establishing a chapter of the Collegiate Entrepreneurs’ Organization (CEO) using remaining Hughes Foundation Grant funds.
  • We are designing lesson plans and materials for 3 week Summer High School Student Curriculum. The summer camp will include field trips, guest speakers and numerous other activities relating to entrepreneurship. The students will also work on their oral and written communication skills. We are reviewing MIT Open Courseware, Babson College Entrepreneurship program, Suffolk University Entrepreneurship program and Harvard Business Review content for potential entrepreneurship curriculum exercises and class presentation content. More details will be available next month.
  • We now have a Linked In page as well as a Facebook presence.
  • Faculty has started to submit student reflections relating to entrepreneurship. These ‘reflections’ are multi-media, as the graphic design students are contributing materials from their class. They have designed logos and other marketing materials which we will include in our published reflections. It’s great to see how students from across the college are excited about this publication!

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