SUMMER HIGH SCHOOL ENTREPRENEURSHIP PROGRAM
BUNKER HILL COMMUNITY COLLEGE
July 2010
Lesson Plan July 6, 2010
Title: Introduction to Entrepreneurship
Objective: Students
will be able to define entrepreneurship and understand the impact that it has
and continues to have on the economy of the United States. They will identify key characteristics of
successful entrepreneurs and identify relevant strengths within themselves. They will also have an opportunity to pitch
their ventures and receive constructive feedback from peers and instructors.
Vocabulary: Entrepreneur, Entrepreneurship, Feasibility
Guest Speaker:
German Lam, Chef, Owner and Founder, Glam Foods
9am-10am Entire Summer Program Orientation – A300 Lobby
Activity 1: Program
Overview 10:00-10:30
Students will review the syllabus and receive an overview of
the summer program. They will also be
informed of educational opportunities within BHCC.
Activity 2: Brainstorming Entrepreneurship 10:30-11:30
Students will brainstorm as a whole listing key words on the
board that they associate with entrepreneurship. After brainstorming, students will construct
their own definition of entrepreneurship and then the facilitator will offer a
textbook definition. The facilitator
will then give a brief presentation on past and present entrepreneurial
ventures in the US and how they have affected the economy.
Activity 3: Exploring Characteristics of Entrepreneurs 11:30-12:25
Each student will be assigned a mini biography of a
successful American entrepreneur. He/she will be responsible for identifying
key traits of his/her entrepreneur and presenting them to the class. Students will then identify their own characteristics
that align with those of successful entrepreneurs, and identify those that they
lack which need supplementing. From this
activity, students will have generated a solid list of key traits of successful
entrepreneurs. Below are seven possible entrepreneurs for which biographies can
be created for students to read.
Oprah
Winfrey, Harpo Inc.
Sam
Walton, Wal-Mart
Sean
Combs, Bad Boy Worldwide and Sean John Clothing
J.W.
Marriott, Marriott International
Tyler
Perry, The Tyler Perry Company Inc.
Mary
Kay Ash, Mary Kay Cosmetics
Break 12:25PM-1:00PM
Activity 4: Creating Your Pitch 1:00-2:00
Students will be instructed on how to create an effective
pitch. Students will take time to create
their own pitch and will present it to the class to receive constructive
feedback from peers and facilitators.
Activity 5: Guest Speaker 2:00-3:00
Guest speaker German Lam will present his venture to the
class. He will discuss with the students
how he began his venture, how he created the vision and mission for his
business and how he effectively uses her skills, talents, and outside resources
to make her business successful. [FACILITATOR
WILL HAVE PREPARED QUESTIONS FOR GERMAN IN CASE STUDENTS DO NOT HAVE ANY OF
THEIR OWN]
Activity 6: Journal Writing Exercise 3:00-3:25
In their journals, students will write
their 30 second and 5 minute pitch for their businesses.
INSTRUCTOR WILL COLLECT JOURNALS AT THE END OF EACH DAY AND
REVIEW JOURNAL ENTRIES. INSTRUCTOR WILL NOTE 1 KEY COMPONENT OF GOOD WRITING
THAT EACH STUDENT CAN WORK ON THROUGH THE COURSE AND MAKE THAT NOTE TO STUDENTS
IN THEIR JOURNALS.
Lesson Plan July 7, 2010
Title: Industries
and Business Models
Objective: Students
will explore industries relating to their ventures, and will understand the
fundamental elements of a sound business model as it pertains to their
venture. They will also create a mantra
for their business.
Vocabulary: Business Models, Customer Value Proposition,
Market, Competition, Differentiation, Pricing, Mantra
Video: Guy Kawasaki, Columnist for
Entrepreneur Magazine
http://video.google.com/videoplay?docid=-3755718939216161559#
INSTRUCTOR WILL HAVE
AGENDA FOR THE DAY AND TIME ALOTTED ON THE BOARD EACH DAY
Activity 1: Reflecting and Pitching 10:00-10:30
The instructor will hand back student journals and instruct
them re: issues to work on in their writing. The instructor and students will
then reflect on yesterday’s learning objectives. Students will practice pitching their
ventures to the class and will receive constructive feedback.
Activity 2: Identifying and Understanding your Industry
Part I: 10:30-11:00
With the help of an instructor,
students will explore the various industries that exist, and will identify the
industry that pertains to their business.
1) Students will read Margaret
Heffernan’s blog post re: "Do you Know What Business You’re In?” to help them
think about how the issue of ‘industry’ or ‘business’ can be more complex than
meets the eye
http://blogs.bnet.com/management/?p=500
2) Students will write in their journals
1 paragraph about what primary and secondary business/industry they’re in and
why they think that
3) Students will read what they’ve
written to the class
Part II: 11:00-12:25
1) Students will identify 5 key
competitors in their primary and secondary industry (see worksheet).
2) Instructor will then explain the 4
Differentiation Strategies (see PowerPoint). Students will identify which of
the differentiation strategies each primary and secondary industry competitor
uses.
3) Based on that information, students
will select a differentiation strategy they wish to use for their business and
write 1 paragraph in their journals about what differentiation strategy they
have selected and why.
4) Students will present what they’ve
written to the class.
Break 12:25PM-1:00PM
Activity 3: Business Model Analysis 1:00-2:00
Students will explore the four
fundamental elements of a sound business model as it pertains to their
business. The instructor will present
the following concepts in the context of Apple Computers, specifically the
iPod product: a) Value Proposition (what
need or desire does your product/service fulfill), b) Target Market (who will
buy your product/service, c) Competition
and Differentiation Strategy
(who are your competitors and what is the best way to strategically
differentiate your product), and d) Revenue
Model (how does your business make money)
Students
will then write in their journals identifying the Value Proposition, Target
Market, Competition and Differentiation Strategy and Revenue Models for their
company and share them with the class
Activity 4: Guy Kawasaki Video 2:00-2:45
Activity 5: Journal Writing Assignment - Developing a
Mantra for your Business 2:45-3:25
The instructor will dialogue with
students regarding key concepts mentioned in the video, one of these being
developing a mantra. Students will
develop a mantra for their business and share it with the class.
Note: Each student’s mantra should be concise,
containing three to four words that best describe the essence of the
business.
Day 3 Lesson Plan July 8, 2010
Title: Introduction
to Marketing
Objective: Students
will understand the fundamentals of effective marketing. They will also participate in a trading
activity that will allow them to understand how supply and demand affect
pricing.
Vocabulary: Marketing, Product, Place, Price, Promotion,
Supply, Demand
INSTRUCTOR WILL HAVE
AGENDA FOR THE DAY AND TIME ALOTTED ON THE BOARD EACH DAY
Activity 1: Reflecting
on Your Mantra and Business Model
10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives. Students will
practice pitching their ventures to the class and will receive constructive
feedback.
Activity 2: Introducing Supply and Demand 10:30-11:15
The instructor will define supply and demand and discuss how
these core components of economics impact businesses.
Activity 3: Supply
and Demand Game 11:15-12:25
Students will participate in a video game that allows them to
understand how to supply and demand affects pricing. The video game will be administered by the
instructor.
Break 12:25PM-1:00PM
Activity 4: Introducing Marketing
Part I 1:00-1:45pm
The instructor will define what marketing is and how a good
marketing strategy is a major contributor to a company’s success. The instructor will define product, place,
price and promotion.
Part
II
1:45-2:45 - Evaluating the Marketing Strategy of Life is Good 11:15-12:25
http://www.inc.com/magazine/20061001/life-lessons_Printer_Friendly.html
Students will identify the products and the purpose of the
Life is Good company, their product design, the target market and store
locations, the pricing, and how the products are promoted. They will also identify the company’s
marketing strategy and determine whether or not it is successful.
Activity 5: Writing Assignment: Products and
Placement 2:45-3:25
Students will write in their journals
about the product(s) or services they want their business to provide and what
kinds of customer markets they want to ‘place’ their product or service in.
They will also consider the most powerful supply and demand issues that their
business might face.
Day 5 Lesson Plan July 12, 2010
Title: Marketing,
Competitive Differentiation and Branding
Objective: Students
will discuss and compare the marketing strategies of both The North Face store
as well as Patagonia. They will also
understand the importance of competitive differentiation and brand
awareness.
Vocabulary: Marketing, Product, Place, Price, Promotion,
Competitive Differentiation, Branding
Activity 1: Reflecting on Last Week and Field Trip 10:00-10:30
The instructor and students will reflect on last week’s
learning objectives. Students will
practice pitching their ventures to the class and will receive constructive
feedback.
Activity 2: Marketing
Strategies 10:30-11:15
Instructor and students will discuss
the findings from the field trip. As a
result of the discussion, a clear marketing strategy should be presented on the
board for each company separately.
Activity 3: Competitive Differentiation 11:15-12:00
The instructor will define Competitive Differentiation, and the
class as a whole will begin to identify the strengths and weaknesses of each
company and how they are able to differentiate themselves from each other
favorably.
Activity 4: Revisiting
the Business Model 12:00-12:25
Students will independently revisit their Business Models
from the second class and begin adding more insightful ideas using the tools
that they have learned so far.
Break: 12:25PM-1:00PM
Activity 5: Branding Activity 1-1:50pm
A Powerpoint slide will be projected in front of the students
filled with logos. The students will
individually write word associations for each logo. They will discuss their results as a group
and the instructor will begin to address the importance of brand
awareness.
Activity 6: Brand Awareness -Video Game 1:50-2:50
Students will further explore the
importance of brand awareness through a video game which will be administered
by the facilitator.
Activity 7: Journal Writing Assignment – Marketing "4
P’s” Pertaining to their businesses
2:50-3:25
Students will summarize the four P’s
relating to their business and list ideal emotions/associations that customers
will have for their company’s brand.
Day 6 Lesson Plan July 13, 2010
Title: Operations
Objective: Students
will understand the importance of as well as the critical roles within a value
chain.
Vocabulary: Operations, Value Chain
Field Trip: Patagonia, 346 Newbury Street, Boston - (617) 424-1776
Activity 1: Reflecting on Marketing and Branding 10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Understanding
the Value Chain
Part I
10:30-11:15
The Instructor will explain to students the importance of a
value chain using Starbucks as an example.
Part II 11:15-12:00
The Instructor will contrast the Starbucks Value Chain to the
Equal Exchange Value chain. Students will work with Excel worksheet for each
supply chain to look at profit levels at each stage.
Activity 3: My Value Chain 12:00-12:25
Students will use the Value Chain map
to identify key categories of businesses in their business value chain
Break: 12:25PM-1:00PM
Activity 5: Patagonia’s Value Chain 1:00-1:45
The students will pick a product highlighted on the Patagonia
Footprint Chronicles web site http://www.patagonia.com/web/us/footprint/index.jsp?slc=en_US&sct=US and view all content related to that
product. They will then present it to the class
Activity 5: Travel to Patagonia on Newbury Street 1:45-2:15
Activity 6: Field Trip - Patagonia 2:00-3:25
Students will take a field trip to
Patagonia on Newbury Street. The Store
staff will give a brief presentation to students on how products are recycled
within the Patagonia value chain and answer questions from students (students
will prepare questions ahead of time).
Day 7 Lesson Plan July 14, 2010
Title: Operational
Structures
Objective: Students
will understand the various organizational structures and the advantages and
disadvantages of each.
Vocabulary: Just In Time, TPS
Field Trip: Kickass
Cupcakes, 378 Highland Avenue, Somerville, MA 02144, 617-628-2877
Activity 1: Reflecting on Value Chains 10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Understanding
Operational Structures 10:30-11:30
The instructor will discuss operational structures and the
advantages and disadvantages of each.
He/she will also discuss how structures can be used to help businesses
manage market demand and ensure product quality.
Activity 3: Operational Structure Activity 11:30-12:25
Students will sit in a line facing
forward so they can’t see the person behind them (and with eyes closed so can’t
turn around and see). The first student will be given instructions for how to
complete one section of a drawing or lego construction task in a specific time
frame (ideally less than it’s likely to take to show how hard it can be to work
on a production line) with only parts for that specific stage. Once time is up
they pass it to the next student who goes through the same process. Once it
gets to the end compare it with desired end result.
What would you change to make it easier? What would be the
consequences on the demand end? Try
again with new product based on their adjustments. Once satisfied with it, can
decide who is better at different sections of the task/how divide up steps in
order to do it faster than prescribed time.
Break: 12:25PM-1:00PM
Activity 5: Review of Kickass Cupcakes web site 1:00-1:30
Students will look at Kickass
Cupcakes website www.kickasscupcakes.com and reflect on how they present
themselves/differentiate themselves in the market place and brainstorm together
what might be some of the operational challenges facing the company. Students
will also develop together a list of questions to ask Kickass Cupcakes staff.
Activity 6: Field Trip to
Kickass Cupcakes in Somerville, MA
1:30-3:25
The owner must be made aware ahead of
time. He/she will discuss with students
operational challenges of running a bakery with products that change pretty
frequently and that have a short shelf-life.
Day 8 Lesson Plan July 15, 2010
Title: Analyzing
and Interpreting Financial Statements
Objective: Students
will understand the fundamentals of Balance Sheet, Income Statement, and Cash
Flow Statement and how they all relate.
They will also create a basic Income Statement and will calculate and
interpret 6 key financial ratios.
Vocabulary: Balance Sheet, Income Statement, Cash Flow
Statement (and relevant vocabulary), Current Ratio, Inventory Turnover, Total
Asset Turnover, Debt-Equity Ratio, Net Profit Margin, Return on Equity
Activity 1: Reflections on Operations 10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Fundamentals
of Balance Sheets, Income Statements, Fixed and Variable Costs 10:45-11:45
The instructor will introduce balance sheets, income
statements and ways of categorizing costs as fixed and variable. The instructor
will use Microsoft Excel and instruct students on basics of formatting and
simple math formulas to help students type basic income statement data into an
Excel workbook.
Activity 3: Key Financial Ratios 11:45-12:25
Students will be introduced to six key financial ratios
(Current Ratio, Inventory Turnover, Total Asset Turnover, Debt-Equity Ratio,
Net Profit Margin, Return on Equity), and will learn how to interpret them in
words.
Break: 12:25PM-1:00PM
Activity 4: Financial Statements Activity 1:00-2:15
In pairs, students will have to work
on completing Burger King’s Balance Sheet and Income Statement. They will be given balance sheet, income
statement and ratio data in workbooks with select line items left blank, and
they will have to calculate the data using Excel. The class will then discuss their results.
Activity 5 Key Financial
Ratios Activity 2:15-3:00
In the same groups, students will
calculate the six key financial ratios using Burger King’s financial
statements. They will have to interpret
each using their own words. Each group
should be responsible for presenting one or two key ratios to the class.
Activity 6 Journal Writing
Exercise - Reflecting on the Financial Aspect of My Business 3:00-3:25
Students
will answer key questions pertaining to their business such as:
What
does profit mean to me as an
entrepreneur?
If
I had to envision my business as "profitable”, what would that look like?
What
are likely to be some of the fixed and variable costs of my business?
Which 2 of the 6 key financial ratios would be most important
to my business and why?
What
sources of funding are available to me to start my business?
Day 9 Lesson Plan July 16, 2010
Title: Funding
Objective: Students
will explore funding options available to start-up businesses and will list the
pros and cons of each.
Vocabulary: Investment/Investors, Return on Investment,
Dividends, Share, Equity, Loan, Venture Capital
Video: Margaret
Heffernan and Secret Millionaire
Guest Speaker: Creator and Owner of Proxy
Activity 1: Reflecting on Financial Management 10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Exploring
Sources of Funding 10:30-11:30
The instructor will present to students the various sources
of funding available for start-up companies.
They will then generate a list that shows the pros and cons of
each. Students will conclude by reading
a recent Entrepreneur magazine article re: sources of start-up funding http://www.entrepreneur.com/magazine/entrepreneur/2010/june/206598.html
Activity 3: Video:
Margaret Heffernan and Secret Millionaire 11:30-12:25
Break: 12:25PM-1:00PM
Activity 4: Guest Speaker: Heather Jean/Tony Fontes 1:00-2:00
Heather Jean will discuss the concept
of her business and what steps she took toward creating and building her
business. She will dedicate a segment of
her presentation on sources of funding for Proxy.
Activity 5 Writing a Funding
Proposal
Part I 2:00-2:40
Students will write a business
proposal to potential investors. The
students will be given guidelines that help to make an effective proposal.
Part II 2:40-3:25
Students will read their proposals
out loud to the class, and they will be responsible for grading each other’s
proposal based on the guidelines given by the instructor. Students will receive all feedback (grade sheets)
from fellow students. If Heather Jean
feels comfortable, she can identify the best proposal and perhaps a prize can
be given to the winner.
Day 10 Lesson Plan July 19, 2010
Title: Leading
and Building Successful Teams
Objective: Students
will understand the importance of building successful teams with various skills
sets and background experiences. They
will be able to identify key leadership characteristics, and identify effective
leaders in their lives.
Vocabulary: The 5 Practices of Exemplary Leadership: Model the Way, Inspire a Shared Vision,
Challenge the Process, Enable Others to Act, Encourage the Heart
(Kouzes & Posner, The Leadership
Challenge, 4th Edition, 2007.)
Video: The Apprentice Finale with Kwame as team
leader
Activity 1: Reflecting on Funding 10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Exploring
Characteristics of Effective Leaders
Part I Guest Speaker – Paul Sullivan 10:30-11:30
Entrepreneur, Management Consultant and University of
Michigan Business School Professor Paul Sullivan will come talk to the students
about characteristics of effective leaders.
Part II 11:30-12:25
Students will identify a leader that they know exemplifies at
least 3 of the practices mentioned in Part 1.
They will write a paragraph on how this person demonstrates effective
leadership, how he/she has influenced the student’s life, and how that person
has improved an organization, business, etc. using these leadership
practices. Students will share their
written work with the class.
Break: 12:25PM-1:00PM
Activity 3: Building Successful Teams 1:00-1:30
The instructor and students will
engage in a discussion about what makes a successful team. They will base their discussion on the Celtics.
·
Characteristics
of the Coach
·
Characteristics
of the team leaders
·
Job
descriptions of each position and the expertise necessary
·
New
players interacting with old players (building culture)
·
Everyone
playing his position effectively and respecting each other’s expertise
·
Overcoming
obstacles
Activity 4: Video:
The Apprentice
Part I 1:30-2:30
Students will watch the finale of The Apprentice with Kwame as team
leader.
Part II 2:30-3:00
Students will write answers to the
following questions based on the video.
·
What
strategy did Kwame use in selecting his team?
·
What
challenges that Kwame face during the competition?
·
How
did Kwame respond to these challenges and was he successful?
·
Which
practices of exemplary leadership did Kwame demonstrate in leading his team?
·
What
do you think were the key reasons why Kwame lost this challenge?
·
What
did the opponent do that outshined Kwame?
Part III 3:00-3:25
The instructor will allow students to share their thoughts
out loud, and will facilitate the discussion focusing on effective leadership
styles.
Day 11 Lesson Plan July 20, 2010
Title: Assessing
and Building Your Team
Objective: Students
will take the Myers Briggs Test and will discuss the results. They will participate in team building
exercises that will allow them to better understand what makes an effective
team, and what it takes to be an effect team member.
Vocabulary: Extraversion, Introversion, Sensing,
Intuition, Thinking, Feeling, Judging, Perceiving
Activity: BHCC Scavenger Hunt (Students should wear appropriate
shoes.)
Surprise Field Trip: Ice Cream
Vendor TBD (depends on Scavenger Hunt location)
Activity 1: Reflecting on Leadership 10:00-10:30
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Myers
Briggs Test
Part I 10:30-11:10
Students will take the Myers Briggs Test http://www.humanmetrics.com/cgi-win/jtypes2.asp and review their results with the
career and workplace content from Do What You Are that is relevant to
their Myers Briggs type.
Part II 11:10-11:45
The facilitator will discuss characteristics and important
skills frequently associated with each type.
In addition, possible career paths for each type will be discussed.
Team Building
Exercise-Unraveling the Knot 11:45-12:25
Part I 11:45-12:05
All students will stand in circle and will crisscross their
hands grabbing two different people. In
this position, the entire group will have to unravel themselves back into a
full circle without talking.
Part II 12:05-12:25
As a class, students will discuss the following based on the
activity:
·
Who
acted as the leader?
·
What
skills did each person contribute to the exercise?
·
What
was the biggest obstacle during the challenge, and how as a team did you
overcome it?
·
What
other resources would have made this challenge easier?
Break: 12:25PM-1:00PM
Activity 3:
Scavenger Hunt 1:00-2:00
Students will be divided into 2 groups based on their Myer
Briggs Test result types. Students with
different types should be put into the same group. Several clues/riddles will be posted around
BHCC which eventually will lead to the treasure/prize.
Note: Students should be advised to wear
comfortable shoes for the activity.
Activity 4: Ice Cream Field Trip (location TBD) 2:00-3:25
Students can eat ice cream, talk and
laugh as they reflect on the scavenger hunt and point out the skills that each
team member contributed to successfully complete the activity.
Day 12 Lesson Plan July 21, 2010
Title: Professional
Outlook
Objective: Students
will be instructed on how to present themselves and their business
professionally. They will also be
instructed on how to give an effective presentation.
Vocabulary: TDB
Guest Speaker: Lisa Toby, Director of Career Services, Simmons School of
Management
Activity 1: Reflecting on Team Building 10:00-11:00
The instructor and students will reflect on yesterday’s
learning objectives.
Activity 2: Guest
Speaker [tbd] – Giving Effective Presentations
Part I Presenting Yourself and Your Business 11:00-11:40
[guest speaker] will offer students essentials for presenting
themselves and their businesses professionally. Ideally, she will interact with
students and have them role play.
Part II Giving Effective Presentations 11:40-12:25
[guest speaker] will
offer students essentials for giving effective presentations (mainly on
PowerPoint presentations which students will give on their last day).
Break: 12:25PM-1:00PM
Activity 3:
Preparing for the Final Presentation
Part I 1:00-1:45
Introduction to PowerPoint and outline for the presentation
contents.
Part II 1:45-3:25
Students will stay in the computer lab for the remainder of
the afternoon developing their PowerPoint presentation on the company they
would like to start.
Note: The project should include elements of business
ethics which will be discussed the following day of class.
Part III 2:45-3:25
Students will take turns talking with the instructor
regarding obstacles they are facing as it relates to their project.
Day 13 Lesson Plan July 22, 2010
Title: Pulling
It All Together
Objective: Students
will complete their final projects and create a PowerPoint presentation. They will begin practicing their
presentations using the essentials offered by Lisa Toby in the previous class. Students will also receive a mini lesson on
business ethics.
Vocabulary: Ethics
Activity 1: Business Ethics 10:00-11:00
The instructor will discuss with students fundamentals of
business ethics.
Activity 2: Completing
Project Research 11:00-12:25
Students will complete the research
and PowerPoint presentation development for their project in the computer lab.
Break: 12:25PM-1:00PM
Activity 3:
Building the PowerPoint Presentation 1:00-2:30
Activity 4: Practicing
the PowerPoint Presentation 2:30-3:25
Day 14 Lesson Plan July 23, 2010
Title: Final
Presentation and Wrap-Up
Objective: Students
will present their presentations to the class, and time will be available for
students to ask questions.
Vocabulary: TBD
Activity 1: Final Presentations 10:00-12:00
Ideally
staff from BHCC will be available to watch students present. Parents should be invited as well.
Activity 2: Party
Time 12:00-2:00
While eating and enjoying themselves,
students will take time to discuss how the program has transformed their
lives.
Activity 3: Writing Reflections 2:00-2:45