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Elevator Grant - 7th Annual Conference - Minnesota State Community and Technical College, MN
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Speaker Series Marketing on a Budget

Posted By Beth Pridday, Friday, December 04, 2009
Our first Coleman Grant funds are being put to use at our upcoming Speaker Series event on Friday, Dec 11th AND we are stepping out of our usual pattern of offering our events at "no charge" to the community.  This event will have a small fee, along with an additional educational opportunity immediately following in a small group workshop format for another additional fee.  This is in response to the feedback we received from attendees last year and this - - they wanted "more" - smaller group discussion, their personal questions anwered and more education vs lecture.  Our RSVP's are low and we have not required them before, so I have no expections or idea of our #'s on Friday but we are going to move forward and try and educate the public with our marketing and public relations about the "value" of this Speaker Series and hope that they invest.
 
Our marketing has consisted of press releases, posters, e-blasts, a 1/2 hrly weekly radio show I am a guest on, a local cable TV show guest appearance to help market and PR this event and also the idea of "fee based" Speaker Series events and workshops going forward.  Our community relies on all of these media sources for their information so we are trying to use a combination of 'free' media and paid advertising to reach our audience/potential attendees.
 
Our Coleman funds will be utilized to pay our speaker for this event and also assist in advertising costs.  Up until this point, we have have 'free' community based speakers and been using a combination of 'free' media and other grant and internal sources to fund our limited paid advertising.
 
I'll report our results on the Dec. 11th Speaker Series and workshop in my next blog.
 
 

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Clark McCain says...
Posted Monday, December 21, 2009
Great first couple of posts, Beth. I'm very interested to hear how the first two events went! I've seen the Call of the Entrepreneur and am interested in how it might work as part of a series like yours. Your "value" test is a great effort to develop other revenue sources and ascertain what fee structure is right for your offerings.
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