What is Your MVP?

Think about your career like an entrepreneur thinks about her startup. Lean Startup advises to develop an MVP _ Minimum Viable Product. "The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible." says Eric Reis.

As a higher education professional, what problem are you solving? Increasing enrollments? Inciting entrepreneurship on campus? Taking old problems and solving them innovatively? Use Lean Canvas to map your personal brand.

Market Your Brand

Lean Canvas asks the trep (aka enTREPreneur) to list their distribution channels to get the message out about their brand. How are you marketing your brand? Are you speaking at conferences? Blogging? Tweeting? Posting on LinkedIn? Folks are researching you online. These days finding nothing is a red flag. Although Levo League is targeted at recent grads, their blog on building your brand on social media is great for mid-career professional.

No really, do it

I have already heard the excuses. No time for tweeting. LinkedIn clogs up the inbox. Everybody already knows me. What would we say to a startup or small business owner that would not market its business?

NACCE members are building their personal brand on social media

Check out Jackie B. Peterson’s blog. Jackie is a speaker at NACCE2013. Tweet us at @NACCE, post on Facebook, add to a LinkedIn conversation to let us know about your social media presence.

Yikes! I need help

It’s okay. We all do. Let’s brainstorm at NACCE2013 and become social media mavens! Register now.