What is the recipe for successful campus engagement in your
As we approach the holiday season the campus is buzzing with
the passing of secret recipes, invitations to get-togethers, even how to
re-gift without getting busted, and it gets me to thinking that there has to be
a way to get the buzz going on campus about the entrepreneurial future for each
of our colleges.
We spend a great deal of time promoting what we do in
entrepreneurship to the larger community and to the businesses we serve, but
what about the internal commitment to making our campuses more of an
entrepreneurial institution? If we "toot” our internal horn will it seem like
self-promotion or an open invitation to join the party?
Here are 5 tips to help you achieve that balance of the buzz
that will increase the participation level in your efforts on campus:
praise the people- profile the effort. Sell the campus community on the
impact of the effort instead of the great works of the individuals. You can say
thank you, but do it with subtlety.
you do really sound like fun. And then follow through and make sure it IS
fun and not hype. When was the last time you volunteered to be involved in
something that sounded boring or difficult? Oh and remember fun is in the eye
of the beholder not your definition- know your campus community.
afraid to say what’s in it for them? We get caught up in what’s good for
the institution, and forget that people have needs. Feed the need!
Not only do you get more mileage when you share little "bite-sized” news
flashes or requests for participation, you will get greater comprehension of
what you are looking for and how people can specifically engage.
an effort that gets people on board at the front end of the effort. When
you include the larger college in on the action planning instead of making them
free labor, they own it.
One idea to consider is to engage a cross campus team in
putting together an entrepreneurial campus action plan. NACCE has a variety of resources that can
help you build your buzz. Check out the NACCE bookstore for the essential
practices series (www.nacce.com/?page=essentialpractices) or gather your team for a facilitated
online training (www.nacce.com/?Onlinetraining) that starts on February 3rd . You can also
contact one of our NACCE member ambassadors who can help your college or
program find the perfect recipe for growing and developing entrepreneurship on