Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
NACCE Blog
Blog Home All Blogs
Search all posts for:   

 

View all (113) posts »
 

Practice The "Ask" (For Involvement)

Posted By _ _, Monday, November 17, 2014

Steven Groner, Director of the Institute for Entrepreneurial Success

Kaskaskia College, Centralia Illinois

sgroner@kaskaskia.edu

PRACTICE THE "ASK" (For Project Involvement)

Kaskaskia College is one of ten members of the ECIA project powered by Coleman. We have a number of program delivery formats, so for the year ahead we are focusing on strengthening the infrastructure that supports entrepreneurship. We elected to expand our internal team and have used NACCE tools to elevate the involvement of our president (President's Pledge, Essential Practices Series and the NACCE2014 Annual Conference). Having Dr. Underwood participate in the Effectuation Master Class and the annual conference was powerful. We were able to focus on how to infuse entrepreneurship into all that we do for several days. "The future of work" topic continues to prompt discussion and will be the lead topic as we approach career & tech faculty. The fact that 50% of current students will be self-employed at some point in their career elicits conversation from all groups approached so far.

We returned from the conference with the helpful reminder- "make sure that the rest of the school knows what we are up to". We set out to talk to various groups immediately:

Announced our ten month project at staff & faculty professional development day

Spoke to the college vice presidents (with the meeting called by the president)

Talked to feeder high school district superintendents and advisors (two separate groups)

Introduced our project to the KC Foundation at their quarterly meeting, and as part of the president's welcome

Met with Business Department faculty and their clubs to ask for student co-creators

Participated in a high school career fair day and prepared a special flyer on the future of work

Began to outline our marketing communication plan with the public relations group

Introduced our project and needs to Alumni Relations staff

In each meeting we are practicing; a) asking for suggestions and, b) asking for participation. We are making the "Ask" a habit. We have gone back through notes from various NACCE Breakout Sessions to prepare for each group met with. Our "pitch" has differed for each audience.

A challenge that we face is: how to move beyond polite listeners in our group meetings to creating action and buy-in? We know that continuous follow-up must be scheduled for each initial contact, and we will make our ASK more specific with each meeting as we learn their affordable loss and other insights. During the next four weeks, we are targeting the Career & Tech faculty for one-on-one sessions of asking and listening. We are also tackling the Board of Trustees- as individuals and as a group. We are looking for project champions and co-creators.

LESSONS LEARNED:

Respect each audience and encourage open discussion. LISTEN. Tailor each session to the targeted audience. Keep asking about what they are interested in and why.

Ask for involvement, over and over. Develop specific requests wherever possible and move out of generalities.

KEY TAKEAWAY:

Use YouTube, the Internet and other visual sources to help people quickly grasp the entrepreneurial method. Entrepreneurship can be a tough concept to grasp, with many holding a narrow preconception of what it is. Try to get onto a common page of understanding quickly. Gifted speakers may be brought into your school meetings and discussions through the Worldwide Web to help break through common stereotypes. Pick the right length and content for each targeted audience.

 

Tags:  Coleman Foundation  community college  effectuation  entrepreneurship  Kaskaskia College  NACCE 

Share |
Permalink | Comments (0)
 
Latest News
Upcoming Events

10/8/2016 » 10/11/2016
Save-the-date for #NACCE2016!

Thank you for supporting NACCE2016 Innovate Now!

NACCE | National Association for Community College Entrepreneurship
1 Federal St. Bldg. 101, Springfield, MA 01105
P: 413-306-3131 | F: 413-372-4992
Contact us now!