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Let's Talk Effectuation with Sara Whiffen

Posted By Christine Pigsley, Monday, December 15, 2014

This month we are going to share in a conversation with the Coleman Foundation Entrepreneurial Colleges in Action grantees on a question that many of us deal with on our campuses every day. Please comment on this posting with your thoughts, ideas, and challenges.

“How do you talk about effectuation with internal and external stakeholders at your college?”

Tags:  Coleman Foundation  community college  economic development  effectuation  entrepreneurship  NACCE 

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Comments on this post...

_ _ says...
Posted Tuesday, December 16, 2014
Three things come to mind from recent experiences:
1) Start with an active and engaged leadership- the rest of the college responds to their priorities.
2) We have had noticeable impact by starting every conversation with "the future of work" and using the statement that 1/2 of your students will be self employed during their career.
3) Speak your listeners language- we are exploring the impact of terms and phrases. For example, is the term entrepreneur the most effective for the Ag Program students, or is it something else that gets their heads nodding in understanding of our concept? We will keep you posted on this one.
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Joseph Kapp says...
Posted Wednesday, December 17, 2014
We have put together some slides to help stakeholders understand the methodology we are using to teach entrepreneurship. We explain to internal and external stakeholders that the effectuation methodology is useful for personal and professional aspects of their lives. In other words, we explain that sometimes we have to take on projects with some uncertainty as to the final outcome. We have may have a general sense of the direction, but are not 100% certain what the final outcome will be. We explain the concept of affordable loss, as it helps people understand that taking risks and trying things are part and parcel of the start-up process. As we go through each of the principles, we ask them how they might be able to apply them in their own particular professional and personal situations.
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_ _ says...
Posted Tuesday, December 23, 2014
We have yet to talk deeply about it at Ivy Tech in regards to our project, but as a result of recent conference call, we have thought more about how to approach it internally. Most of our colleagues have not had the pleasure of attending the training or Master Class, so it is upon us as the project team to spread the news about the opportunities that Effectuation present for us. I think the key is ensuring that people understand, this is a means to action and entrepreneurial mindset. But letting the process drive the outcomes as we weave in the co-creator and crazy quilt principles as we gather minds to attack issues of growth of our ENTR program (and those of the campus with other community initiatives where Effectuation can be applied and fruitful.
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Luciano Sappia says...
Posted Tuesday, December 23, 2014
Those of us at Middlesex Community College that have been exposed to the concept of effectuation have begun to actively utilize the concept everywhere we see the opportunity, Whether it be in committee work, strategic planning meetings or other projects in our respected areas. I found it easier to spread the word about effectuation by introducing individual concepts through implementation first and identification later. In other words I would approach a particular task or meeting applying a particular concept of effectuation (such as crazy quilt and co-creation or affordable loss) and latter inform the group that the approach taken is part of the effectuation model. This usually leads to further conversation about the subject. The difference that I've have found with this particular strategy is that the information is much better received much more likely to be utilized and implemented when it is prompted and invited rather than imposed. On the other hand we are also taking steps to create professional development opportunities within the leadership of the college with effectuation at its heart. We are currently preparing to demonstrate the model during our Academic and Students Affairs retreat. These group includes deans and assistant deans from all areas of Academic and Student Affairs area. We will be preparing an afternoon of activities learning about effectuation and applying the model to a particular problem the group would have identified during the morning's meetings. The goal is to begin to embrace the effectuation model as our major tool to shape the future of our college.
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_ _ says...
Posted Friday, December 26, 2014
We have worked a little with the term intrapreneur when talking to non-instructional staff. Starting with the common challenge of doing more with the same (or less) resources strikes acommon chord. We are trying to get people to realize that they are already exhibiting entrepreneurial skills and effectuation techniques. We hope to bring our concepts more quickly out of the "abstract" and have been able to find examples of specific effectuation terms in recent capital campaigns that EVERYONE had some part in.
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Lynn Anderson says...
Posted Monday, December 29, 2014
We have had internal conversations regarding entrepreneurship, but the effectuation terminology is still a bit foreign to those who have not had the opportunity to attend the Master Class. The "Bird-in-Hand" concept is easy to convey and understand and as we progress with our project, the other terms will become a part of our conversations and planning. As the team members become comfortable with the effectuation, we will introduce our external partners to these terms. Because many of these concepts are an integral part of what our external partners do everyday, we anticipate that they will embrace the terminology.
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Jeff Saville says...
Posted Monday, January 5, 2015
In many ways, we have been applying the principles of effectuation for the duration of our young program as both a growing incubator as well as with our entrepreneurs at CEI. For example, we discuss regularly with our clients, our internal leadership as well as the broader ecosystem in Phoenix that we need to be aware of and capitalize on the element of surprise as well as the value of a strong network of committed partners. Now, through NACCE, we are able to apply terms like "lemonade principle" and "crazy quilt" to those things that we have been doing every day. So truly it is now about educating internal and external stakeholders with the appropriate terminology and reinforcing the principles through our daily behaviors and communication efforts.
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