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Four Creative Ways To Build Your College's Brand

Posted By Leah Deppert, Tuesday, July 14, 2015
Updated: Friday, July 31, 2015

What words come to your mind when you hear your campus' name? When students chat to their peers about their school, what images are conjured up in their heads? Your college's brand and reputation are of utmost importance to the success of your institution. Take a moment to read through these four creative ways to build your college's brand:

  • Make people laugh. Take a moment and think of a recent funny story or commercial that you have seen or heard. Creating marketing that makes people laugh will make your campus memorable, fun and inspiring. Read this article for tips on infusing humor into your higher education marketing.
  • Upend customer expectations. Have you tried integrating competitions, awards or exclusive information into your marketing strategy? Students love to receive free promotional items and be "in the know" before everyone else.
  • Create high profile collaborations. Does your campus have influential, famous or prosperous alumni? Reach out to these folks to feature them as success stories and generate buzz about your college.
  • Seek advice about branding from individuals in different industries from your own. When you open yourself up to new opportunities and ways of thinking, your creative juices will start to flow!

Do you notice a common theme in all of these links? Are you ready for an exciting conference sneak peek? We are so thrilled to announce that Johnny Earle, owner of Johnny Cupcakes, is keynoting at #NACCE2015! Register by July 31st to receive our super early bird savings--you don't want to miss this!


Tags:  13th Conference  branding  Houston Community College  NACCE2015 

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