Posted By Leah Deppert,
Tuesday, July 14, 2015
Updated: Friday, July 31, 2015
What words come to your mind when you hear your campus' name? When students chat to their peers about their school, what images are conjured up in their heads? Your college's brand and reputation are of utmost importance to the success of your institution. Take a moment to read through these four creative ways to build your college's brand:
Make people laugh.Take a moment and think of a recent funny story or commercial that you have seen or heard. Creating marketing that makes people laugh will make your campus memorable, fun and inspiring. Read this article fortips on infusing humorinto your higher education marketing.
Upend customer expectations. Have you tried integrating competitions, awards or exclusive information into your marketing strategy? Students love to receive free promotional items and be "in the know" before everyone else.
Create high profile collaborations. Does your campus have influential, famous or prosperous alumni? Reach out to these folks to feature them as success stories and generate buzz about your college.
Seek advice about branding from individuals in different industries from your own. When you open yourselfup to new opportunities and ways of thinking, your creative juices will start to flow!
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