Posted By Megan Ballard,
Monday, October 13, 2014
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Using Digital Content to Reshape the Learning Process for Entrepreneurship Students
Submitted by Braden Croy, Syracuse University
The first part of the breakout session is presented by Jon Krabill.
This breakout session explore how Columbus State Community College used digital content to help entrepreneurial students. They decided to switch to digital content because it allowed class to be taught in ‘real time’—no new textbook versions or outdated material. It also allowed for an emphasis on presentation skills and flexibility for students—traditional and non-traditional.
The classroom experience should be molded to individuals and their needs/requirements for an entrepreneurship education.
The college was working through a transition with the stated goals to create a structured environment that fostered student success. The implementation of free technology was very important because certain students can’t afford the Adobe suite or Microsoft suite. The last goal was to utilize their Columbus, Ohio entrepreneurial ecosystem, which happens to be driven by Ohio State and to Buckeyes.
Some hurdles which CSCC and other colleges may face during this transition process include psychological impact of losing a textbook. Student love the index and glossary a textbook gives them, it acts as a safety net. Thus you must think through providing that information in another easily accessible manner.
Another hurdle is differing goals between the course and the students businesses. Course goals and curriculum should be defined by an entrepreneurial ontology—innovation, small business management, or high growth company formation. You must ask what the students want, and how can we give it to them.
The course was broken down with one main goal in mind—the formation of a business plan. Structured in four units with specific deliverables, students learn introduction, marketing, financials, and operations of their businesses.
We’ll be focusing on unit 2, Marketing, a five week unit with internal and external resources.
Short video introduction kicks the unit off with goals and learning objectives. Many times this includes the instructors interviewing local entrepreneurs. Clear deliverables and rubric are provided to students with a detailed video explanation for why each step in important from the instructor. Students seem to do much better on assignments if they understand why they’re doing a certain task.
Main content videos are 5-7 minutes long and are supplemented by Tweets, YouTube videos, and article readings. The activities list is always growing because businesses are always evolving.
Students are provided weekly lecture notes to help guide their learning. These notes given them reference for what they should be learning.
Pulling in cultural references is a great way to apply content to real world scenarios.
Coopetition is a lot more useful than head to head competition. Something many students don’t realize or can’t operationalize in their own businesses. Speaks to Saras’ effectuation principle of the Crazy Quilt.
Hearing it from the instructor is good, hearing it from a real world entrepreneur is the best. These short mentoring sessions occur at the end of a unit so as to help students aggregate their entire learning from that unit.
How can technology help facilitate this entire process. Two perspectives: student support and _____
Social media—great for secondary research, marketing, CRM. CSCC makes their entrepreneurial students sign up for a Twitter account, easy for young students, a little more challenging for non-traditional students.
Survey creators—great for primary research.
Screen capture—presentation and asynchronous learning.
Info graphic creators—marketing materials
Microsoft suite—presentations, appendices, etc.
Virtual meetings (Webex)—mentoring and presentations
Example business plans—breaking existing business plans down for analysis and mentoring.
Some great technologies which are affordable:
Phone and YouTube
The ecosystem around CSCC is based entirely around Ohio State. However, this isn’t a bad thing. The enthusiasm for entrepreneurship has grown enormously because of this collegiate cultural influence. CSCC’s entrepreneurial support is enhanced by the media and PR attention created by a holistic entrepreneurial ecosystem.
Even if you’re a speck on the outside, you can crate great programs by talking to everybody. Show up, ask questions, and get community/collegiate leaders involved in your college’s classrooms and curriculum.
CSCC has had some great successes. They’ve proven the classroom can be flipped. Each week entrepreneurship students must prove what they’ve accomplished and that anyone can do this business ownership thing. Because they’ve had to prove their effort in the business, students are now able to understand the process and why business planning is important, even if circumstances change, planning sets a framework to help guide the business owner’s actions.
9 CSCC classes went ‘textbookless’, saving $216,000 in student savings and has saved CSCC over $1 million since July 2013.
The second part of this breakout session is presented by Israel Dominguez who truly believes in the power and usefulness of HP Life’s e-learning platform.
This discussion revolves around HP Life and e-learning. An open education resource for students, entrepreneurs, and small business owners around the world who want to gain real-life business and technology skills. Best part is—it’s free! It’s interactive, module based, and designed around core business competencies.
Contextualized entrepreneurship modules help students and educators apply learning across industries, geographies, and desired outcomes. Special topics fall under either finance, marketing, operations, or communications. Exercises take between 30 and 60 minutes for students.
Each course features seven steps:
Start: brief overview of course objectives and components
Story: the scenario of a real-life entrepreneur facing a common business challenge
Business concept: principles and strategies to respond to the business challenge (with guided and unguided interactivities)
Technology skill: skills linked to the business concept that can help save time and money, includes tutorials, interactivities, and downloadable exercises
Course discussion: an online global forum to share ideas with others
Certification: a celebration and validation for students
Next steps: things entrepreneurs could/should do after the course
Great outlets for HP Life and E-Learning include applied business and CTE courses, on-line, in-class, or hybrid courses. Also great for high school and college career path counselors.
Instructors guide has five sections:
How to get started
Common challenges in working with e-learning materials
If you’re interested in learning more and giving the software a test drive, go to www.life-global.org/go/nacce
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Posted By Megan Ballard,
Monday, October 13, 2014
Updated: Monday, October 13, 2014
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#NACCE 2014 Morning Session 10/13/14
Submitted by Braden Croy—Syracuse University
Heather will be missed dearly as President & CEO of NACCE.
She will certainly be remembered for her dedication and service to the organization. We look forward to meeting her possible replacements who are here at the conference with us now. Dr. Massey has laid out a wonderful plan to find, interview, and onboard Heather’s replacement. As her true character shows, Heather will stay around the help train and transition the new CEO and organization.
#NACCE 2015 has just been announced for October 11 in Houston Texas.
Lee Lambert will be stepping up to the podium in just a few minutes. His CV is much too long to reproduce here, but we can certainly say he’s a wonderful speaker to have.
Blue, green, brown, and yellow
Water and trees traded for desert and sunshine.
What does it mean to embrace and entrepreneurial mindset.
Two words and one acronym.
Don’t be afraid of… salt…
Will a college education become the modern day equivalent of salt?
Everyone needs access to salt (education), wars were fought over salt, but it has become common place.
Everyone needs access to education, however, it has become too expensive. We MUST bring down the cost of education or else an entrepreneur will step in to equalize the market
Demographics, globalization, technology, and lack of government support has put us into a VUCA world.
The real question becomes, how will be replacing our aging population? Millennials are the most diverse generation of young adults and their potential is huge. They have never been without the internet and their potential is huge.
Poor nations and poor communities are becoming rich. 95% of all customers do not live in the United States. However, we must develop a cultural competency which allows us to access those markets. Technology has allowed us to democratize and access markets we could never before tap. Can colleges use this new access to keep their business models sustainable and growing?
This access may also be a double edged sword. Great access means cheaper programs. Simple economics—supply and demand.
Is curriculum your intellectual property? It should be marketed outside of the United States. Leverage your curriculum to expand internationally. Take curriculum to markets in which you specialize—i.e. automotive engineering, go to China. Train the train to help foreign universities teach to the American standard.
Use technology to keep the costs affordable.
One course, many sections. Start a new section every Monday at Rio Siloto College.
Cocheese College, right here in Phoenix is stepping up to advance unmanned aerial systems.
Dr. Srasvathy has given us all a common language to speak about entrepreneurship and starting businesses. You can find more about Effectuation and the 5 key principles at Effectuation.com
“You must trust the dots will connect in your future” ~ Steve Jobs
We will now be welcoming Dr. Shari Olson to the stage.
She is an entrepreneurial president who exemplifies effectuation in action at the collegiate level. She fully understands that at times you must set your affordable loss and budget wisely so she can cover those risk taking opportunities which might not pan out. As any great entrepreneur knows, you will never be successful 100% of the time, you just have to be successful 51% of the time. Key to her success has been forming partnerships both on campus and off campus. Diverse stakeholders who believe what you believe will always help you achieve your greatest successes.
She deserves the Entrepreneurial President of the Year Award which has been given to her.
Dr. Olson had humble beginnings in a dairy farming family and community. From a very young age she was given tremendous responsibly and handled it deftly with grace and caring.
Who doesn’t love a good dog story and picture? Family runs deep with Dr. Olson’s dedication to her college, her faculty, and her community.
Her best mentor never let her go into the red. Keeping careful watch on the bottom line and justifying every purchase is an invaluable skill for every entrepreneurial president, faculty, or staff.
Through the Learning Studio, Dr. Olson is giving her students every possible opportunity to succeed as entrepreneurs. Collaboration, community involvement, and support networks will help students start their businesses.
We owe it to our students to help them explore their entrepreneurial passions.
“Always, always, be happy doing what you love.” ~ Johnny Cupcake
This conference wouldn’t be possible without the support of our amazing sponsors. Check them out on the website and learn more.
We welcome to the stage, the woman, the myth, the legend… Dr. Saras Sarasvathy!
Oh the places we’ve gone… in only one year.
Entrepreneurs came up with effectuation. Saras understands that she was a student of her entrepreneurs. They taught her just as she now teaches us.
What is it that people learn while they’re building multiple enterprises? What about along the way when they experience failures, heartbreak, and lower lows? Simply stated, they learn effectuation.
It’s not all about chasing resources, it is more about working with what you already have. Those things you can control to co-create the future. Every successful entrepreneur has followed that basic premise—you can only control what is within your power.
The real question, however, is how. How can you work with what you have and co-create the future? We’ve heard the principles in many ways but Saras has given us a common, uniting, language.
Bird-in hand: you already have enough within your control to change the world. Look at scarcity not as a bad thing because you already have enough.
Affordable loss: focus on controlling the downside, not imagining the upside. Believe you can live through the worst case scenario.
Crazy quilt: control the downside and leverage greater resources by brining diverse stakeholders onboard. Find people who already want to go with you—start with why. People who pass the ‘choose me’ test.
Lemonade: if life throws you lemons, make lemonade. Even when something negative happens there are ways to turn those bad things into opportunities.
Pilot in the plane: the future is within our control. We can co-create the future.
So what can we do today to get started?
Start with who I am, what I know, and whom I know.
What can I do which may create some value?
Interact with other people. Get them to put some skin in the game. Get them to help define and build the vision. The future is about what WE, as a group of dedicated stakeholders, can do together.
Build effectual stakeholder commitments to urge people along and develop great programs.
The final product may never be fully visible, however, by minimizing downside risk, no one will lose more than they are able to lose. Thus reducing the cost of failure holistically.
Taking effectuation into the classroom, or the dean’s office, is doable.
We are dreamers with wholesale ambition, but we become demoralized because of small retail action. However, all of those small actions will build into a very large something. WE can only solve world hunger or poverty by taking small steps. It’s fine the dream, but take small bites first. Action, even the smallest step, will build into something great.
The only criteria we should think about when evaluating business opportunities, instead of massive economic upside, is whether we are happy, even if everything fails, doing the smallest task. Other people may be as happy, or even happier, doing those tasks with us. We should seek to partner with other hero’s.
The common student misconception—Steve Jobs wouldn’t ask for help or partners. Simply stated, not true. Steve has never found someone to say no or hand up the phone when he asks for help. People who dream will never pick up the phone, successful entrepreneurs won’t be scared to pick up the phone and ask.
So what should we, our students, our communities be asking for? It isn’t just about asking for money or resources or tangible things. Entrepreneurs need much more help than can be provided by capital. Mentorship, tacit knowledge, relationships, enthusiasm, we should be asking for equal buy-in from everyone involved in our entrepreneurs’ lives.
The Grameen Bank is a perfect example of asking and doing without being constrained by ‘what is’. Learning along the way and asking for help from clients and supporters. Why not ask people, in rural, poor regions, why are things the way they are? Can we, should we, build a business around giving money to women, who have never touched money before? Only through asking women, men, and village leaders, could Unis actually answer this question. Proven time and time again, of course you can find opportunity by asking potential customers.
Asking is the only way to solve our world’s problems.
Saras is throwing a curve ball on stage. In the spirit of effectuation, members from her workshop/master class yesterday will step up to the plate to ‘ask’ the audience. What will they ask, we’ll have to see…
4 colleges will be given three minutes to make the ask…
Everyone is readying their phones, laptops, and notepads to help these intrepid entrepreneurs.
Seminole State College of Florida
A college of 32,000 students.
Their second year of attending #NACCE Conference
In the fall of 2013 they kicked off their entrepreneurship programs with 50 students and have now reached 300 students. They have their bird-in the hand, they’re building their crazy quilt, and they’re learning from their failures.
Their students want to be part of the process and the institution wants to go global.
No ask for money here…
They want some sort of collaboration with schools around the world. They want to help these international institutions teach American/Western entrepreneurship.
“Knowledge and collaboration without action is hallucination”
Eastern New Mexico University – Roswell
Looks like they’re bringing up the whole school on stage
“Get an education that’s out of this world” ;-)
President has his arm twisted by his trusty advisors to join the #NACCE2014 conference, he’s sure glad he came though.
The college and community are having trouble adjusting to entrepreneurial, institutional change—leave things lie.
They’re looking for an entrepreneurial mentor to help them make that change. The benefits are endless for mentor and community
Pay it forward
Feather River College
Representing the new world of work—the impending massive workforce shift we’re bound the experience if we haven’t already. 50% of the workforce will be entrepreneurial, freelancers, small businesses, and high growth companies.
How do we prepare students for the future of workforce dynamics? This is not a trend, it’s a global reality.
Effectuation method can be applied on an individual basis.
They would like NACCE to create the new workforce as a key topic area. Prepare students for all the challenges ahead.
Prairie State College
Located in an area known for manufacturing.
Many manufactures have an aging workforce and can’t see a stable pipeline of educated, technically trained, graduates.
A makerspace could solve all of this.
3D printers, CNC machines, etc. are exactly what students need to learn how to use.
2,000+ sq ft space identified.
They have their crazy quilt identified (wow is it a long list of excited partners) and are ready to pull the trigger. They need everyone’s help though.
They want us involved in any way, shape, and form.
708-912-0418 or firstname.lastname@example.org
Heather has one last ask… For those who had an ask, please let us know how it went. We can all learn from this little exercise.
Time for some awesome breakout sessions. I’ll keep you updated and expect more info to come.
Posted By Timothy R. Mittan,
Friday, September 19, 2014
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By Tim Mittan
In The Pocket Business Coach: Creating and Enjoying an Entrepreneurial Life, much of what I talk about is how entrepreneurs deal with starting and growing a business all while trying to balance a personal life that often includes a spouse and a family. There are obligation that need to be met by the entrepreneur that are not just financial. They must also remember to be a good husband or wife as well as father or mother all while venturing into this fun world of launching a business.
I joke that 90% of what I do is marriage counseling. Fortunately or unfortunately that has been the trend with most of the clients I have seen over the years. When someone wants to start their own business they usually do not think about how it will impact their life at home. They usually only look at the financial side of the launch, and forget about the personal side. This trend follows along every type of household and family; culture, race, or sexual orientation does not matter. What I learned is that communication is key. Entrepreneurs sometimes get so caught up in everything they are doing in their business that they forget to tell their spouse or partner what is going on. That is never a good thing.
In a chapter titled “Family Matters,” I write about some of the issues business owner or potential business owner face at home with spouses. In one such instance, my client decided he did not want to face his wife and wanted me to do it for him. He just failed to let me know that I was the one that was going to break the news to his wife. Here is his story…
I was scheduled to meet with a client who needed some basic information about starting a business. I figured he would want to know about obtaining a tax ID number, business planning, hiring employees, finding funding, or challenges like that. I was not prepared for the questions that were really plaguing him. When he told me he was scared to talk to his wife about his plans, my reaction was to avoid the personal questions, to tell him that he should be able to figure that out for himself. But when I looked into his eyes, I could tell he needed an honest answer. From that point forward I have always tried my best to answer any and all questions that come my way except for ones that I am not qualified for.
This particular young entrepreneur came to talk to me about opening a gym. It was to be an athletic venue where patrons could do rappelling and Olympic-style training. He wanted to open it in the area of town where he and his family lived because he knew there was no such facility there. He loved that type of physical training and had managed a similar company earlier in his career prior to getting married and moving away for school. After he asked a few questions on how to open that type of business, and my thoughts on the best locations, he asked out of the blue, "How do I tell my wife what I want to do? She doesn't understand me. She believes I need to be working full time, but I really want to have my own business. I don't even know how to bring it up to her." I was speechless. I had no answer for him because I was only looking to provide business advice on his new venture. I ended up giving him some non-committal remark about spouses being generally supportive, making sure he explained his plans carefully and thoroughly, and to tell her about the potential. With that information she should get on board with the idea.
I thought that would be the end of that conversation. However, about two weeks after the initial meeting I received a phone call from him asking if he could come in and see me again with more questions. This time when he came in he brought his wife. I assumed she was there to learn more about what he was doing. Instead, I quickly found out he wanted me to explain to her what he was doing and why it would be beneficial to them as a couple in the long run, and how he could go about it with my help and become a success. This was the first she was hearing of these plans. She was caught off guard and so was I. I found myself in a position I really didn't want to be in because I could tell immediately from the look in her eyes how upset she was at her husband and at me. I had not done anything that I knew of except support him, but I had also given him encouragement to go forward and look at something that could potentially, in her eyes, ruin their world. She had no problem expressing that to me, or telling me how upset she was that he wanted to ruin their world. I looked at him to see if I could find an easy way out, but he had this pleading look on his face for me to make it better. I tried to do just that.
I encouraged her to look at the venture from her husband’s standpoint and how happy opening and running this type of business would make him. I asked her if she was confident that her husband had the ability to train people. She knew that he was good at that because he was doing it at his current job. Her main concern was not knowing how he was going to be able to start his own business in a town where they knew few people and make a success of it. They wanted a family, and she needed and wanted security. I started asking her a series of questions: What were her fears? Why did she not think that it would be successful? How did she see herself playing a role in the business? Then I went on to talk about financial rewards that can happen when a business succeeds. I also emphasized the freedom in his schedule that he would have once he was able to hire an additional trainer. I pointed out that he wouldn't be working as much on the weekends, which would give them more time together in the long run. I did state that it would be a struggle at first, but if she helped it would not seem so bad. I asked if she was working and had benefits. She was and did have benefits, but was not bringing in nearly as much as he was, and it would be a burden on the family if he just quit his job.
After an hour of talking, he was happy that everything was out on the table; she was a little less annoyed with the whole thing, but I could tell that she was not a happy person and she did not really want to be a part of it. Unfortunately, I don’t always learn the outcome of my work with clients, and this was one of those cases. I do know that the business did not start, at least not where he said it was going to.
From that point on my style or questioning during coaching changed in the initial session. I now always ask if they have someone to consider at home. If so, I want to know if they have talked to them about what they want to do. With the answers to these questions, we can then start an open conversation about their entrepreneurial venture and how to involve their spouse, partner, boyfriend or girlfriend.
To read more of The Pocket Business Coach you can order a copy from Kendall Hunt Publishing or Amazon.com.
I would like to invite you all to come hang out with me at the 2014 NACCE Conference in Phoenix. I will be hosting a book signing at 4:00 PM on Monday. Have a cocktail and come say Hello! If you do not get a chance to buy your copy in advance I will have plenty on hand for you to purchase there. I also invite you to read more twitter and blog posts at www.mainfocuspro.com. You can contact me through my website or at email@example.com. See you all in Phoenix!
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Posted By Christine Pigsley,
Friday, August 29, 2014
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Submitted by: Steven Groner, Director of the Institute for Entrepreneurial Success
Kaskaskia College, Centralia, Illinois
Kaskaskia College added new-for-us program delivery methods through the 2013-2014 Coleman Action Grant Project. We proposed three formats and have them all underway:
1) Start Entrepreneur Clubs in two rural towns
2) Deliver a concentrated, 16-hour business skill Summer Bootcamp
3) Launch a CEO Roundtable targeted at 2nd tier companies- those having successfully progressed beyond startup
Each program has produced its’ own set of lessons learned and made our school stronger. As a result, we have increased our engagement with the entrepreneurs of our region. Our team wanted to share the experiences of one “E-club”- the one established in Salem, Illinois (population 7,500) last January. We have completed our eighth monthly meeting and can happily report on the growth and synergy of the group. In fact, you can follow the club on Facebook- Salem, IL Entrepreneur Club. You will find excitement, enjoyment and enthusiasm present.
EXCITEMENT:The group has two future-looking projects… tabletop displays at the Spring 2015 grand opening of a city walking trail, also a Christmas in July event for next Summer. We have a resource sharing/book lending meeting element that really opens up conversations too.
ENJOYMENT:We agree completely with Amy Schulz’s Feather River blog of a few months ago, where she observed “Listen to your entrepreneurs and don’t feel like you have to plan every minute. Build the framework for meetings, book the space, provide food, get out of the way and LISTEN.” The Kaskaskia College educational content for the meetings is brief and includes either a motivational video or an in-person guest speaker on a group requested topic. Our Small Business Development Center (SBDC) has donated interesting books that are used to reward those who “bring a friend”.
ENTHUSIASM:In addition to a club member starting our Facebook page, we have multiple volunteers each month that want to share their business story with the group. A “home run” for this club was catching the Salem Mayor’s interest. John Raymer has been a vocal supporter of the club and he sends his citizens our way. The E-club has expanded the Mayor’s vision of what our College can do for his community.
1. It takes a core group of 15 to 20 club members to reach a sustainable inertia. We did not have this size initially so perseverance and follow up have been needed. Summer schedules are a challenge for all, yet we now have over 25 members. Keep prospecting!
2. Involvement from diverse constituents and community groups is essential. For instance in our 2nd E-club, we are still hoping for a community champion or two. Have confidence and continue to press on.
3. Allow the group to evolve and build its’ own personality. The first few meetings deviated from agendas and recent sessions are less structured. You are onto something when sessions are productive and group chemistry is building.
4. Follow the Feather River College (California) philosophy of listening more and the college talking less!
5. Make certain that your College commitment is sustained, supportive and long term if you want to earn community support.
6. Proactively welcome participants and provide encouragement. Some entrepreneurs approached the initial club meetings with trepidation and are now actively contributing members.
Posted By Amy M. Pietsch,
Wednesday, August 27, 2014
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Shared Vision = Shared Success
Amy Pietsch, Director
FVTC Venture Center
Fox Valley Technical College’s (FVTC) Venture Center unveiled its newest business training to support small businesses and entrepreneurs, Marketing Made Lean, in March. The Venture Center is a leading entrepreneurship and small business center helping people to launch and grow their small businesses and entrepreneurial firms via targeted business training. The new series, Marketing Made Lean, has been designed to create results-driven marketing for micro and small businesses and enables us to increase entrepreneurs’ engagement with FVTC and the Venture Center. This series is an example of the Venture Center’s work in continuing to engage in the development and expansion of micro and small businesses in our region and beyond.
FVTC received funding as a participant in the 2014 NACCE-Sam’s Club Shared Vision for Small Business cohort. This funding enabled us to create and deliver a training solution to solve a problem area for small businesses: marketing. According to a recent Sam’s Club survey, marketing was one of the key challenges inhibiting greater small business success nationwide. As part of the commitment to the Shared Vision cohort, FVTC’s goal is to serve small businesses with knowledge about and participation in Marketing Made Lean through 2014.
The series pairs solid marketing fundamentals with the latest in tools, resources and professional insight in four workshops, each lasting four hours. Sessions are offered at FVTC campuses in Appleton, Oshkosh, Waupaca and in Green Bay through E-Hub. Northeast Wisconsin Technical College and Gateway Technical College are also partnering with FVTC and offering Marketing Made Lean in their service areas. Additional partners include Small Business Development Centers located at University of Wisconsin campuses in Oshkosh, Green Bay and Stevens Point. So often marketing programs are theoretical in nature. Our experience indicates that sustainable business success happens when training is concentrated on local markets and consists of real-life strategies that are possible to implement. Partnerships that allow us to share our wins and meet challenges helps all of us reach and serve more businesses.
Marketing Made Lean is challenging and it’s different, due to its pragmatic design incorporating marketing fundamentals with the latest in marketing insight and tools from today’s business thought leaders such as Alex Osterwalder, David Madie and Barry Moltz. Additionally, nine marketing experts from throughout Wisconsin and beyond, are featured during the monthly, marketing call-in session. These speakers represent marketing disciplines including branding, strategy, design, advertising, digital media and public relations. Our experts provide cutting-edge advice that works for people who are challenged with working on the day-to-day needs of their business, most of them are also entrepreneurs and have an affinity for understanding challenges faced by small businesses who may not have any marketing background.
Elements of the series include facilitation in key areas of marketing:
· Linking business purpose with a strategic vision
· Positioning your product/service within targeted marketing channels
· Creating customer relationships through service and feedback
· Creating a budget that is can be implemented and is measurable
The series is priced at $249.00 and if participants are willing to complete a full grant application they can participate for $199.00 per person. Marketing Made Lean is an entry-level product for us at the FVTC Venture Center. The affordable price point, depth of interaction and application of marketing concepts during the sessions, combined with the tools and resources provided, make it an easy “yes” for business owners. Once we are able to engage and assist them during Marketing Made Lean, they are eager to learn about our other products, services and coaching that can help them.
From the beginning of this process at the NACCE 2013 Annual Conference through today, one of our biggest resources and supporters who is helping provide insight and ideas to ensure our success with this grant is NACCE Fellow Tim Putnam. Tim is patiently guiding us as we navigate and deliver on this opportunity. He is a passionate and talented economic development practitioner who understands the reality of having to operate an entrepreneurship center that drives economic development in its service area while also driving revenue to the college.
As with any new product launch, driving awareness and purchase of the workshop is our biggest challenge. Our extensive partnerships, executing our own marketing plan and mining community connections is helping us meet those challenges. To date, hundreds of people have learned about Marketing Made Lean, 40+ micro and small business owners have enrolled and participated in the offering, with momentum growing and results starting to emerge. Based on comments like these from participants, we’re excited to have an offering that will be in our repertoire for a while:
· “Great tools, I can’t wait to use them and make marketing something that is an integral part of our business.” –Seminar Participant April 2014
· “Very good. Really got me thinking about our current marketing and sparked ideas.” –Seminar Participant April 2014
· “Very impressed with the quality of the program. Every small business owner should take it to get a better understanding of marketing.” –Seminar Participant April 2014
If you have any questions or would like more information, please contact me at firstname.lastname@example.org. I’d enjoy sharing our process and steps to creating non-credit, professional development training that drive business launches/expansions in the communities you serve and revenue for your College. Are you offering non-credit training for businesses in your area? I’d love to connect and learn what’s working for you!
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Posted By Jackie Whitley,
Friday, August 15, 2014
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Maximizing Online Presence in Southwestern West Virginia’s Tourism Industry – Lessons in E-commerce
Submitted by Jackie Whitley, Workforce Director
Southern West Virginia Community and Technical College
“I have a website, but it hasn’t helped my business.” “I can’t take reservations or payments online.” “I don’t have an availability calendar on my website for my lodging business, so I ask customers to call with desired dates.” “I’m not sure I even need a website or social media.” “I’m just not technical.”
These are the types of responses many small business operators serving the growing Hatfield McCoy multi-county ATV trail system in southwest West Virginia gave when asked how they were using the internet to market and conduct their tourism-related business.
To help entrepreneurs overcome these types of success barriers, Southern West Virginia Community and Technical College partnered with NACCE through a Sam’s Club Shared Vision Grant to provide an internet marketing workshop called “5 Strategies to Promote and Grow Your Business Online – Turn Clicks into Customers.” Additional assistance was leveraged through the West Virginia Geological and Economic Survey’s Broadband Technical Assistance Grant program which enabled the workshop to be offered at locations in six counties throughout our mountainous region.
One of the growing efforts to diversify the economy of the southern West Virginia coalfields is through the tourism industry. A major economic development driver is the Hatfield McCoy Trails which are comprised of over 700 miles of trails for recreational off-highway vehicles. Entrepreneurial opportunities abound for lodging, food, equipment, tours, adventure, heritage, theater, and artisan businesses to serve visitors to the region. Although the workshop was open to any type of business, the content was geared toward those operating a business or wanting to start a business serving the trail system.
Some of the workshop content included:
- Why Even Have a Web Presence? Every search starts online
- Your Website MUST DO Something-generate leads, sales, support, branding, trust
- Calculate ROI
- Legal Issues
- Design for Your Visitors – People scan, bite-sized, video
- The Tourism Goal: Book! – Visual, descriptions, call to action, testimonials
- Take Reservations Online - Options
- Understanding Search - How search engines work
- How to Rank Well on Google
- Goals for Social Media – Interact, “Top of Mind Awareness”, promote expertise
- Online Travel Sites
- Your Online Reputation
This material was delivered in a practical, no-nonsense, non-technical manner to help participants gain a good understanding of how internet marketing can work well. The workshop was also very conversational with attendees actively participating.
Our training was developed through a regional approach. Each county in southwestern West Virginia is actively involved in economic development activities on its own and sometimes views each other as competitors for resources and visitors. Recently, however, entities have begun working together as a team on regional economic development projects including this e-commerce training project. The project advisory team was comprised of representatives from economic development authorities, chambers of commerce, tourism authorities, business services agencies, and business owners throughout a six county area. As a result, 93 small business owners, employees, and other individuals attended the workshops. Twenty-one business owners received one-on-one follow-up marketing consultations with a trainer. Both the workshop and consultation evaluations were extremely positive. Without this regional team approach and personal marketing and outreach efforts of team members, this project would not have been nearly as successful.
The main takeaways for the success of this inaugural training project were to:
- Continue to approach projects, issues, and problems with a regional engagement of partners.
- Form a marketing subcommittee on day one. Develop a project marketing plan, timeline, and stick to it. Get your marketing materials out early.
- Particularly in rural areas, personal outreach and recruitment such as site visits and phone calls to talk with business owners and personally distribute marketing materials was key to increasing pre-registrations. People will more likely attend if they know how something can benefit them.
- Keep the training content relevant, practical, and non-technical. Give participants internet marketing and e-commerce information they can understand, immediately use, and know what their next steps should be.
- Follow-up contact with participants and information on future learning opportunities are essential to keep the entrepreneurial momentum going.
For more information about this project or Southern West Virginia Community and Technical College, please call Allyn Sue Barker at 304-896-7404, email@example.com or Jackie Whitley at 304-896-7440, firstname.lastname@example.org.
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Posted By Christine Pigsley,
Wednesday, July 30, 2014
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Submitted by: Sandra Louvier, Director, Center for Entrepreneurship, Houston Community College, HCC NW (2013/2014 Coleman Grant Awardee, NACCE Membership Ambassador, AACC Slingshot College)
Houston Community College’s 2013/2014 Coleman Foundation Grant Project has been dedicated to Creating and Expanding Internal and External Teams Dedicated to Entrepreneurship. In the past seven years our partnerships have been highly effective and dynamic and they have allowed us to grow our entrepreneurial offerings. With our grant activities we sought to deepen our partnerships by creating an Entrepreneurship and Economic Development Consortium made up of internal and external partners. We collaborated to plan and hold five events as follows: 1) Business Plan Competition Reception, 2) Grow Through Exporting Seminar, 3) Enterprise Skills Faculty Development Workshop, 4) Small Business Growth Summit and 5) Veteran Entrepreneurship Workshop. Our activities also served to increase entrepreneurs’ engagement at HCC, leverage both college and community assets and create buzz and broad exposure of HCC’s commitment to entrepreneurship.
Entrepreneurship and Economic Development Consortium & Five Fabulous Events The EEDC was convened early in the grant timeline, broke into collaborative committees for event planning and the EEDC convenes again in August to wrap up grant activities and plan for the future. The Business Plan Competition Reception was held in January in collaboration with some of our closest and most long-standing partners and served as a feeder event into the Business Plan Competition which is a working competition held from January through April each year. The EEDC met in February and included internal reps from varying HCC entrepreneurial initiatives (Office of Entrepreneurial Initiatives, 10,000 Small Businesses, Minority Business Development Agency, International Business and Entrepreneurship faculty). External Partners included the SBA, SCORE, banks, local chamber and economic development council, Newspring (Business Plan Competition partner), local entrepreneurs and others. We proceeded to plan and hold additional grant events in March, April and May and another is planned in August.
Business Plan Competition Reception 01/09/14: Past Contestants, BPC Leaders and Prize Sponsors gathered to mix and mingle with Applicants for the 2014 Competition at Wallis State Bank. BPC leaders spoke of things to come in the 2014 competition and past contestants gave testimonials about how the competition propelled them forward. The event strengthened our applicant pool and helped lead to our best competition ever! Check out our photos: https://plus.google.com/photos/117725629534571468084/albums/5969367356903362577
Entrepreneurship and Economic Development Consortium (EEDC Mtg) 02/26/14: Dr. Zachary Hodges, President, HCC NW welcomed an outstanding team of internal and external partners to the Entrepreneurship and Economic Development Consortium held at HCC Spring Branch on February 26. Top leadership support continued throughout the entire grant period in that Zach Hodges, Maya Durnovo (Chief Entrepreneurial Initiatives Officer –HCC District) and Evelyn Velasquez (Interim Dean of Workforce & Economic Development, HCC NW) supported and played roles in the planning and execution of every grant event. Check out our photos: https://plus.google.com/photos/117725629534571468084/albums/5986726293210428721
Grow Through Exporting 03/21/14: The registrant list was as follows: 56 small business owners, 10 small business employees, 31 Students, 40 aspiring exporters, and 3 graduates of 10,000 Small Businesses, including 20 business owners doing over $150,000 in revenues, 22 already exporting & 52 who indicated specific products they want to begin exporting. All made great connections for follow-up with presenters from the Department of Commerce-International Trade Association, Small Business Administration, HCC International Business Dept., HCC Entrepreneurship, Export-Import Bank and Wallis State Bank. Each attendee chose next Action Steps to pursue their exporting goals. Check out our photos: https://plus.google.com/photos/117725629534571468084/albums/5993700898163629665
Power of Choice – Faculty Development Workshop HCC faculty joined Professor Linda Koffel for a thought provoking seminar on “Enterprise Skills: The New Survival Mindset.” Koffel stated “Entrepreneurial skills are the survival skills of the new economic environment including the ability to direct one’s fate, to create one’s future, to develop one’s talents and potential. The new survival skills all revolve around one major trait — controlling one’s own fate through creative problem solving, persistence, risk taking, being proactive, educating oneself and gaining the appropriate knowledge to reach goals.” HCC faculty from across the system gathered to share and brainstorm about how they teach students 21st Century enterprise skills in academic and workforce classes. Instructors participated in interactive exercises, shared creative lessons and inspired each other as they planned new lessons for fall classes. Check out our photos: https://plus.google.com/photos/117725629534571468084/albums/6002132610087904913
Small Business Growth Summit HCC surrounded entrepreneurs with the might of the Houston entrepreneurial eco-system on May 16 at the Spring 2014 Small Business Summit. The purpose: Ignite entrepreneurial thinking through owners, leaders and employees as the catalyst that will drive 21st Century economic growth. Keynote speakers Liz Townsend and Anthony Milton grew My Fit Foods into a national chain and these serial entrepreneurs are now launching and/or growing multiple concepts. The platform: inspiring, insightful, interactive presentations, panels and workshops and networking with empowering resource partners. The auditorium was filled with nearly 100 existing and aspiring entrepreneurs who benefited from the 16 experts featured on the agenda and from networking with representatives of 20 resource support partners from the Houston entrepreneurial eco-system. Check out our photos: https://plus.google.com/photos/117725629534571468084/albums/6017733677951544657
Veteran Entrepreneurship Workshop For Veterans who want to start a small business and for Veterans who are Solopreneurs or Micro-Entrepreneurs and want to grow. Presentations: HCC Center for Entrepreneurship and HCC Admissions Adviser/Counselor., SBA, SCORE, Women Veterans Business Center. Progressive Roundtables - Featuring Veteran Entrepreneurs and Veteran Instructors (5 Tables). Each Veteran Entrepreneur leader leads a table by talking about past success as an entrepreneur and their business and/or ties to HCC Entrepreneurship (BPC or class, etc.) for 5-7 minutes, and then leaders takes Q&A from those at the table for 7-10 minutes for a total of 15 minutes at the roundtable. The bell rings and each leader moves to the next table and does the same thing with a new table of attendees for the next 15 minutes. This will repeat for five 15-minute intervals. Lunch and Exhibitor Networking What NACCE resources are helping you reach these goals?
NACCE/Coleman Foundation’s Community of Practice benefitted us greatly. Monthly group calls allowed the eleven winning colleges to share best practices and helped us resolve some challenges and avert others. One-on-one calls with the NACCE appointed EICA leader who was also a former grant recipient college helped colleges understand and meet grant requirements. One example: we expanded our internal and external partner list to include more knowing that some might not be able to attend EEDC meetings but would appreciated being included and that they would collaborate via phone and through one-on-one meetings when necessary.
Survey and Measure Before and After. On-Line Registration form for events can be leveraged to collect meaningful data for target audience and build a database for future related events. If enough information is collected up front, the college can market to attendees and no shows for future events. Although time consuming, measurement can lead to more business and opportunities later.
Be Willing to Adapt Plans as good feedback and advice comes in from internal and external partners. Example, we revised our Small Business Summit to showcase HCC’s wide breadth of entrepreneurial initiatives, rather than focusing solely on start-ups and micro entrepreneurs as initially planned. We created sub-committee planning meetings between events to stay focused on specific goals. We adjusted dates to accommodate internal and external partner needs.
Collaborative Promotion Builds Success. External and internal partner alliances to promote events to our databases built registration and attendance and celebrated our success internally and externally to the broader business community.
Houston Community College
Posted By Christine Pigsley,
Monday, June 30, 2014
Updated: Monday, June 30, 2014
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Submitted by Amy Schulz, Director of Career and Technical Education, Economic Workforce Development
Feather River College
Feather River College received a Coleman Entrepreneurship in Action Grant at the 2013 NACCE Conference to Increase Entrepreneurs' Engagement in Community Colleges through an entrepreneurship succession planning and internship project. Since this was a grant-funded project, we initially thought the activities should be very structured and planned. It doesn’t always work that way in entrepreneurship. We learned that entrepreneurs enjoy the space to be able to reflect. Monthly planning meetings turned into a time of reflection and wonderful unexpected collaborations across sectors. Our advice for engaging entrepreneurs from the community: Build the framework for meetings, book the space, provide food, get out of the way and LISTEN.
So, here is the story of one of our program participants so you can see what it really means to engage with your entrepreneurs and be ready to take the journey with them.
Roxanne Valladao is a living legend in Plumas County. As executive director of Plumas Arts, she is known for bringing in top notch talent to perform in rural and remote Plumas County for over 30 years. Under her leadership at Plumas Arts, she has saved a 150 year-old theatre which earns revenue from playing first run feature films while serving as the cultural heart of community and a venue for live performances. She converted a run-down dive bar on Main Street into a beautiful gallery and retail space, providing entrepreneurial opportunities for local artisans. Her efforts in promoting the arts as a key to cultural and economic development have not gone unnoticed. Tiny Plumas Arts is one of the highest ranking arts commissions in the whole state of California. When Roxanne and board president, Kara Rockett, participated in the Feather River College Business Succession Pilot, funded by the Coleman Foundation, folks became concerned. Rumors swirled around town. “Is Roxanne retiring?” “What is Plumas Arts going to do without her?” “Are we still going to get the great talent to come to Quincy?”
Roxanne just turned 60, and she is planning to retire in the next 2-5 years, but not now. The Business Succession Planning pilot was the perfect opportunity to explore succession and to be proactive about how the torch is passed. Like many entrepreneurs, Roxanne has poured her heart and soul into Plumas Arts, building an organization over decades and sustaining it during lean times. Plumas Arts is very personal to her—it is her legacy. It’s not so easy to hand over to just anyone, and it’s not so easy to think about either. After some prompting from the state arts commission, which ranked Plumas Arts as excellent in every category except in succession planning, Roxanne decided to jump on board the Feather River College project.
The Business Succession Planning pilot combines the resources of the college’s entrepreneurship program with those of the internship program. By pairing student mentees with established mentors, the process could be facilitated and documented through the infrastructure of the college programs. After enrolling in the internship class, Kara as board president was in a good position to participate as a mentee. Kara brings in the perspective and practical concerns of the board and to understand what needs to happen for an eventual transition. Kara could possibly be Roxanne’s successor when and if the time is right. Together Roxanne and Kara have explored delicate issues, such as staffing on a budget and transferring institutional knowledge that Roxanne and her veteran staff know innately. They have also faced the emotional side of succession together. Kara’s sensitivity and good intentions have made this a welcome and joyous process for Roxanne, which she was originally dreading.
An unexpected benefit of this pairing has been their influence in the community. Just the fact that Roxanne was participating got the community to take notice. What started as concern for the future of Plumas Arts has turned into a healthy dialogue around the future of our local economy and the number of aging entrepreneurs. Who will be the next generation and take over established and beloved businesses and organizations, from non-profits to appliance repair? The magic of the grapevine has been the most powerful marketing tool, and entrepreneurs have approached the team at Feather River College for help with their succession planning. After reviewing and documenting the results of this pilot which included a total of three mentor/mentee pairings, Feather River College and NACCE are releasing a video to share this and more results from our project as well as making information available through our website. In addition, we are planning to continue this project in the Fall 2014 Semester through internships. For more information, please contact Amy Schulz at email@example.com.
Feather River College
Posted By Barbara Hall,
Tuesday, June 17, 2014
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Barbara L. Hall
Director, Small Business Center
Rowan-Cabarrus Community College
At the Small Business Center at Rowan-Cabarrus Community College, we serve approximately 500 small business owners through seminars and courses each year, and another 120 through direct services, including counseling and referrals to partner organizations. As part of the North Carolina Small Business Center Network, our objective is to “increase the success rate and the number of viable small businesses in North Carolina by providing high quality, readily accessible assistance to prospective and existing small business owners which will lead to job creation and retention.” Each Small Business Center within the Network is a community-based provider of education and training, counseling, referral and information, and since we are state-funded, we are able to provide these services for free, which is a huge benefit for our local entrepreneurs.
But even when classes and services are free, it can be hard to keep participants motivated. We get a lot of interest, a lot of sign-ups, but in the end, it can be difficult for busy business owners to finish our longer courses – especially when they are online, and interaction is limited. And we know we can’t just give up offering online training, because our clientele need the flexibility. So we had a challenge: find an online resource that had ease of use, a choice of modules, was customizable, was highly interactive, and enabled our instructors to “jump in” and stay in contact with the students throughout the course.
In our research, we met Neil Gilbert and Venture Highway. We decided to adopt Venture Highway as our new online resource because it met all of the above requirements AND its Venture Accelerator curriculum covers Business Model Canvas, which is a critical need with our clients. In my next blog, I’ll talk more about the training needs of small business owners in our territory, and how we’re meeting those needs at our Small Business Center.
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Posted By Tiffany B. Scott,
Tuesday, June 03, 2014
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Lessons Learned from Selling to the World
Existing and aspiring small business owners operating in
today’s economy have a distinct advantage over their predecessors, namely the
ability to utilize the Internet to inexpensively and effectively market their
products and services to a global audience. Where only a few years ago small
business owners were restricted to local sales, the advent of e-commerce has
unlocked doors that not long ago would have been impossible to open.
Southeast Kentucky Community and Technical College (SKCTC),
utilizing funding from a Sam’s Club Shared Vision Grant, recently teamed up
with NACCE and other economic development partners to host the first ever
Selling to the World Expo in Middlesboro, Ky.
The expo was held over two days on May 15-16 and served as a
training session to help small business owners learn how to harness the power of
the Web to sell their products to statewide, national, or even global
Nearly 100 people from several counties in Kentucky and Tennessee
attended sessions covering a variety of topics, from Web design for small
businesses and basic bookkeeping, to learning how to ship products across the
Other session topics during the two-day conference included:
Small Business 101
Social Media for Business Growth/
Doing Business with the Government
Creating a Winning Business Plan
Tapping Into Export Marketing
How to Patent Your Product or Idea
Fulfillment by Amazon
Capital Business Loans
USDA Food Sale Guidelines
From Hobby to Profit
The Selling to the World Expo benefited not only small businesses that
may be struggling to build an online presence, but also crafters and artisans
who spend their weekends selling items locally. The event taught these sellers
how to compete online and use various Internet tools and strategies to build
their businesses, expand their markets, and boost profits.
Planning the expo took many hours in the months leading up
to the event. Once the grant application was approved, the college first had to
identify and sell the concept to key partner agencies that remain prepared to
assist small businesses in all phases of their operation. Partners included the
Eastern Kentucky Concentrated Employment Program, Kentucky Highlands Investment
Corporation, and Kentucky Small Business Development Corporation.
Our partnership with NACCE also paid dividends as we gained
valuable knowledge through monthly conference calls and learned how other
colleges were utilizing their own grant funds. The SmartSheet feature served as
a great place to post examples of event documents for sharing among each
NACCE fellows helped develop ideas throughout the planning
process, while NACCE branding guidelines, along with those provided by Sam’s
Club Giving, proved helpful during the marketing phase.
Once the partnerships were in place, we worked to identify
our target audience – who in our local communities would be interested in
learning the things we hoped to teach. And just as importantly, we decided precisely
the information we wanted to present and obtained commitments from presenters
who would be volunteering their time over these two days.
Because we had the support of the college, along with our
partners and industry leaders, we were able to market and host the expo rather
inexpensively. In addition to a limited television ad buy, we engaged media
throughout the region, which in turn resulted in published press releases and
an appearance on WYMT-TV’s weekly “Issues & Answers” program, which is
broadcast across Eastern Kentucky as well as parts of West Virginia and
We are currently looking to make the Selling to the World Expo
an annual event, and there were several lessons we can take from this inaugural
experience. First, any subsequent events should likely be held on the weekend.
It was difficult for small business owners to give up two full weekdays to
Additionally, our target audience should not necessarily be
the traditional small business owner with a storefront in downtown, but should
include artisans and crafters who sell at roadside markets and regional
festivals – essentially anyone with something to sell. This was something we
learned early on and were able to incorporate into this year’s expo.
Marketing will remain an important factor in making future
events a success, and establishing a marketing team is something that should
happen on the first day of planning. Future strategies must include
face-to-face interaction with small business owners, in addition to securing speaking
engagements with area chambers of commerce and community service organizations
such as Rotary.
Finally, we should locate and reserve keynote speakers
early, and offer every session twice if doing concurrent session so that
everyone has an opportunity to attend those sessions.
Throughout the process of planning and hosting Selling to
the World, we learned of a surprising number of small businesses in our region
that do not have an online presence simply because the idea of it overwhelms the
owners. People sometimes need motivation, encouragement, and professional
development. We hope we were able to provide that during these two days of
instruction, and we hope to continue to foster that development in the years to
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