The strategy that made the
biggest impact on the growth of Marissa Levin’s multi-million dollar global
business is the implementation of an advisory board. After painstakingly
dissecting the process she used to create the board that revolutionized her
business, she decided to share it with other entrepreneurs and additional
influencers of the entrepreneurial community. Always an innovator,
Marissa created SCALE™, a ground-breaking method that helps other business
owners recruit, implement, and leverage their own business-altering advisory
boards.
In her new book Built
to Scale™: How Top Companies Create Breakthrough Growth Through Exceptional
Advisory Boards, Marissa uses her proven SCALE™ framework to guide
entrepreneurs step-by-step as they build the advisory boards they need to
become exceptional, connected, knowledgeable leaders with successful and
profitable businesses.
As educators and mentors to
both emerging and established entrepreneurs, the SCALE™ Model equips you with
everything you need to educate your students on the importance of an advisory
board, and enables you to lead them through a strategic process. There is no
other clearly defined, end-to-end process for building an advisory board.
The SCALE™ Model is also
applicable to non-profit and institutional advisory boards, enabling
educational institutions and non-profit organizations to hand-select the
advisors that will most effectively support them in their organizational and
educational missions.
- Select
the right people to take your business, organization, or educational
institution from where it is now to where you want it to be
- Compensate
your advisors (you’ll learn about monetary, non-monetary, and equity-based
options along with the legal and financial implications)
- Strategically
integrate them into your organization with an effective strategy
that minimizes disruption and maximizes effectiveness
- Leverage
your advisors for business, process, and infrastructure development as
well as for networking and strategic planning
- Evaluate
and evolve the board as your organization grows
You'll learn more about the recommended steps for developing an advisory board that will help you and your staff address the increasing role entrepreneurship will play in your institution. Don't miss this!
Praise for "Built to
Scale™: How Top Companies Create Breakthrough Growth Through Exceptional
Advisory Boards:
"I just
completed your new book, Built to Scale, and may I say that you have made order
out of chaos. It should be a primer for anyone thinking about scaling their business.
It puts forth the most important issues for doing so in a very forthright and
candid way."
- Warren Rustand, Former International
Chairman, World Presidents Organization (WPO) and Entrepreneurs Organization
(EO), Managing Partner, SC Capital Partners, CEO, Summit Capital
"Built to SCALE” is an A-plus. I have
read five or six books on this topic and this was by far the best.
It really helped me!”
-Steve
Mariotti, Founder - Network for Teaching Entrepreneurship (NFTE)
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Biography:
Marissa Levin is founder and
CEO of Information Experts, Inc. (www.informationexperts.com),
a 18-year old global strategic communications, human capital, and
educationcompany that has been on the Inc. 5000 List of America’s Fastest
Growing Companies three times since she implemented an advisory board.
She also
founded and runs Successful Culture, a firm that helps entrepreneurs understand
how to generate high growth by creating a workplace culture that attracts
top-level talent and customers. A popular media guest because of her insights
into small business success, Levin has won countless national and local awards
for leadership excellence. Learn more at www.successfulculture.com.
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