Direct Selling Entrepreneur Certificate Project


What is the project all about?
How is the project organized?
What is the project's timeline?
May individuals who are not affiliated with the two associations contribute?
Who is coordinating the components of the project?
What organizations are responsible for the project?
About DSEF
About NACCE

What is the project all about?
The project involves the development and delivery of two educational products:

A. A workshop session designed to provide information on direct selling to help participants answer the question, "Is Direct Selling for Me?” This workshop could be delivered in one, three or four-hour sessions on site at selected institutions.

B. A high quality instructional program. The characteristics of this program may include, but not be limited to, the following:

1. A content-driven learning program of modules that would be delivered on site and whose delivery methodology is dependent upon the yet to be determined channels of program distribution. These modules could include materials and session plans for onsite lectures, facilitated discussions, activities, readings, group work and learning assessments.

2. Online materials that could be synchronous or asynchronous with a variety of components including webinars, video and audio clips, readings, activities and learning assessments.

3. A blended learning approach that combines the onsite methodologies with an online component.

How is the project organized?
This project is divided into seven parts. Component costs of some parts are estimated separately so portions can be portable, if appropriate. (The project is divided into parts, not phases, because portions of each can be developed during the same time periods.) These can, of course, be modified as the project unfolds. The parts are:

Part One Research and Consensus Gathering

Part Two Workshop Development

Part Three Curriculum Development

Part Four Online Materials Development

Part Five Onsite Pilot Program

Part Six Revisions and Modifications

Part Seven Marketing and Rollout

What is the project's timeline?
Part One: Research and Consensus Gathering February – May 2011

Part Two: Workshop Development April – July 2011

Part Three: Curriculum Development March – June 2011

Part Four: Online Materials Development August – December 2011

Part Five: Onsite Pilot Programs September – December 2011

Part Six: Revisions and Modifications January – May 2012

Part Seven: Marketing and Rollout June – December 2012

May individuals who are not affiliated with the two associations contribute?
There are several opportunities to participate. Contributors will be acknowledged in the printed and online materials. Contribution categories are:

Content Contributor

Activity Developer

Reviewer

Case Study Author

Manager, Pilot Site

Who is coordinating the components of the project?
The project is being coordinated by Heather Van Sickle, NACCE; Robin Diamond, Program Director, Direct Selling Education Foundation (DSEF) and Sarah Baker Andrus, APR, Director, External Relations & Academic Programs, Vector Marketing Corporation.

The Project Manager is Beth Hagan, Ph.D., Associates in Entrepreneurship Education. She can be reached at BHagan7@aol.com. 239-947-8085

What organizations are responsible for the project?
The project is being coordinated by NACCE and is funded by the Direct Selling Education Foundation.

About DSEF
The Direct Selling Education Foundation serves the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment. Through its partnerships with consumer advocates, educators and students, public policy officials, and members of the small business and entrepreneurship community, DSEF enhances public awareness of direct selling in the global marketplace. The Foundation's services include conferences, training sessions, publications, university campus visits, teaching and instructional materials, networking opportunities, grants to organizations, consultative assistance, and grants for research and case studies. For more information visit, http://www.dsef.org/.

About NACCE
The National Association for Community College Entrepreneurship (NACCE) is an organization of educators, entrepreneurs, and distinguished business development professionals providing quality programs and services in entrepreneurship education at the community college level. Founded in 2002, NACCE is at the heart of the "entrepreneurship movement.” Through advocacy, membership, an annual conference and exhibition, a quarterly journal, monthly webinars and podcasts, a dynamic list-serv, and other resources, NACCE serves as the hub for the dissemination and integration of knowledge and successful practices regarding entrepreneurship education and student business incubation. These programs and courses advance economic prosperity in the communities served by its member colleges. NACCE is a founding member of the White House-led Startup America Partnership.

 

Update

March 20, 2011

The preliminary survey has been completed. Fifty-nine responses were received: 18 (31%) were incomplete. 18 (31%) had a high level of interest in participating; 11 (19%) had a medium level of interest; 12 (20%) had a low level, primarily because of time constraints. There was a general consensus that all the topics mentioned in the survey were important to include in the curriculum.