A Smith College junior found a lot of support for her plan to create a line of high-tech bras for women she described as "voluptuous.”
Sarah C. Perkins of Smith College had 90 seconds to pitch her Si Bella Bras with gel-filled straps and strategically placed, fabric-covered structure at the Harold Grinspoon Charitable Foundation’s Entrepreneurship Initiative Awards Ceremony & Banquet at the Log Cabin Banquet and Meeting House Wednesday night in Holyoke.
She won the West Springfield-based foundation’s "elevator pitch” contest, so called because 90 seconds is how long she’d have to wow a captive investor during a hypothetical elevator ride. She won $1,000.
Amanda M. Hawley, of Granville, a marketing management student at Holyoke Community College, came in second with Catastrophe Relief Exchange Experience, a company that would help college students travel to the sites of natural disasters around the world as volunteers. She won $750.
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