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NYC Generation Tech: A
Breakthrough in Youth Entrepreneurship and Technology Education
Posted:
01/23/2013 4:02 pm
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Young Entrepreneurs ,
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The tech
industry is booming. Its innovations and breakthroughs, both small and large,
permeate most every aspect of our lives. To give us a sense of this, consider
that every 60 seconds the following occurs1:
-
$219
million of transactions are made through PayPal
-
695,000
searches are performed through Google
-
370,000
minutes of voice calls are made through Skype
-
20,000 new
posts are made on Tumblr
-
13,000
hours of music are streamed through Pandora
-
70 domain
names are registered
For parents and
educators, the rapidly developing world of technology is enough to make one's
head spin. It's difficult enough to stay current with the latest and greatest
gadgets; it's much more difficult to teach young people skills and capacities
that will enable them to take advantage of new trends in technology. However,
for the younger generation, learning how technology works and finding a
business niche is the gold rush of their time.
Here at the
Network for Teaching Entrepreneurship (NFTE), we have always tried to pioneer
the integration of entrepreneurship and technology in under resourced schools.
In 2000, Microsoft and NFTE co-developed Biztech, the first online learning platform
for young people to learn about entrepreneurship. The platform's second
iteration, Biztech 2.0, was named one of the top ten educational sites for kids
in 2001. While Biztech was successful as an online learning platform, it was
not until recently that NFTE was able to develop an intensive, in-person course
for high school students to learn about the nexus of technology and
entrepreneurship. This program is NYC Generation Tech.
NYC Generation
Tech, or "GenTech," seeks to educate and inspire high school students
from low-income communities to pursue careers in entrepreneurship and
technology by providing hands-on learning experiences and mentorship
opportunities. The program, piloted during the summer and fall of 2012, was
created through a partnership between NFTE's New York Metro program office and
the New York City Economic Development Corporation (NYCEDC) and received
financial support from Microsoft, the Verizon Foundation, Durst Family
Foundation, and the Tides Foundation.
GenTech kicked
off in early August with a two week intensive "tech-entrepreneurship
bootcamp" held at Long Island University's Brooklyn Campus. Each day from
9:00-5:00, the program's 28 students were immersed in an experiential
curriculum that featured hands-on learning activities, guest speakers from all
corners of the tech sector, and field trips to places like General Assembly and
MakerBot.
At the end of
the bootcamp's first week, each student pitched an original idea for a mobile
app that improved the quality of education or city life for NYC students. After
hearing their peers' pitches, students organically formed into six teams and
were charged with the tall task of creating a mobile app prototype using MIT's
App Inventor platform, and a business plan and pitch deck to support their
digital creations. These final deliverables, to be created during the second
half of the bootcamp and over the course of nine follow-up sessions during the
fall, would be used to compete in a pitch competition in mid-December.
I spent about
35 hours at the bootcamp -- including a full eight hours on my birthday -- to
learn about NYC's tech startup scene. Observing the program, led by NFTE NY
Metro's charismatic Program Director Jordan Runge, was well worth my time.
Naturally gifted at inspiring others, Jordan created a palpable, contagious
energy in the classroom. At GenTech's end of program event in December, he
received a standing ovation for several minutes -- no one in the room was
sitting. From a small town in Indiana, he excelled in school, graduating at the
top of his class with a 4.0, and went to Notre Dame. After graduating cum laude
with a double-major in Political Science and Peace Studies, he joined Teach for
America and spent three years teaching at a middle school in the Bronx. Looking
for a way to have scale the impact he was able to make in the classroom, Jordan
joined NFTE three years ago and distinguished himself as a motivator of
students and teachers alike, particularly as a 'teacher of teachers.'
During the
bootcamp, Jordan team taught with Ron Summers, one of the elite young NFTE
teachers that we have been so blessed with this past decade. Ron's command of
technology, educational strategy and his rapport with kids was deep. He had
taught both of my nieces -- Nina and Siena -- in entrepreneurial summer camps,
and they had said he was one of the best teachers they had ever had.
My favorite experience was learning about customer lifetime value versus
customer acquisition costs which was presented clearly and helped me think of
more advanced ways to teach the economics of one unit and other topics that I
think are important for young people to learn.
I spoke to one
of the students, Harry Trustman of Bookmark'd. "Did this help you,
Harry?" I asked. "I learned so much, Mr. Mariotti, that I cannot even
begin to explain it!" I talked to Harry's mom later in the day, and she
said that the program had changed her son's life by making him more outgoing
and confident. That night, while at my birthday dinner, one of my friends who
is an expert on technology paid me the highest compliment I've ever received
from him: "Wow, Steve!" he exclaimed, "You have really learned a
lot about the latest thinking in technology!"
As summer
turned to fall, each of GenTech's six student teams was matched with two
"Tech Mentors," volunteers from the city's tech sector. During the
fall's nine follow-up sessions, each held at a different tech office space
throughout the city, students gained real world insights from presentations
created by the host company. Students then worked with their mentors to develop
their app prototype and supporting materials.
GenTech's pilot
phase culminated on December 18th with "GenTech Demo Night," held at
NASDAQ's MarketSite overlooking Times Square. I sat in next to our CEO, Amy
Rosen, as each of the program's six teams demoed their completed mobile app and
pitched their business idea to full house and an esteemed panel of six judges
that featured David Karp, CEO of Tumblr, and Brian Cohen, Chairman of New York
Angels. The competition's stakes: a first place prize of $5,000 and lunch with
Andy Weissman, Partner at Union Square Ventures.
While each of
the student teams were impressive in their own right, the team behind SkooBrik,
a mobile app that enables students to manage their grades, assignments, and
notes from their phones, took home first place prize. Second place honors went
to Orgster, an app that allows students to digitally complete, store, and share
photographs of homework and class notes. Bookmark'd, an app that turns the
traditional reading experience into an online, social experience, won third
place. Next summer's program will go to an even higher level educationally. As
Terry Bowman, Executive Director of NFTE's New York program office said,
"We are looking forward to improving GenTech in year two. We plan to
integrate even more technological and entrepreneurial concepts into the
curriculum. Additionally, each student enrolled in GenTech 2.0 will learn how
to code HTML, CSS, and Javascript."
When NFTE was
founded in 1987, the idea of teaching young people the principles of
entrepreneurship alongside other core subjects like Math and English was
revolutionary. Twenty-five years later, I'm proud to say that, as a result of
programs like GenTech, NFTE continues to be a thought leader in youth
entrepreneurship education.
For more
information about NYC Generation Tech, go to
www.nycgenerationtech.com, and follow us on
Facebook and Twitter @NYCGenTech.
1
These
statistics are over two years old -- imagine how
much great these figures would be today!
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