BestPractice:TheE-Lifecycle The E-Dashboard
Friday, September 18, 2009
Posted by: Matthew Montoya
the state and health of your entrepreneurship program? How do you determine
success? Maybe creating an E-Dashboard is the answer!
answers to the above questions depend upon what is expected to be accomplished
and what is considered to be important. The old adage "what is important is
measured” is fundamental. So, for your Entrepreneurship Program, what do you
consider to be the expected outcome? What is important to realizing that
outcome? What are the indicators that enable you to determine progress towards
your destination–ultimately success?
considerable research, this article provides measures for you to consider in
determining the current state of your E-Program, progress being made and,
lastly, success of your E-Program.
Entrepreneurship Dashboard (E-Dashboard), similar to the dashboard of any automobile
(fuel gauge, temperature, speed, oil pressure, mileage, etc.), consists of a
few strategic, simple and meaningful measures. Individually, and combined
together, the measures provide intelligent insight into the state and health of
the overall entrepreneurship program. Keep in mind, what is measured is a
determinate as to what is considered to be important. Measures define what
constitutes the definition of success.
combine several of these indicators or measures and calculate other meaningful
measures to further analyze the health of your E-Program. For example, using
the automobile dashboard analogy, combining the mileage or distance traveled
indicator with fuel usage, you can determine the miles per gallon of gas
consumed. Similarly, you can drill down more deeply into the health and
performance of your program with other measures if needed.
might be some insightful measures for your E-Dashboard? Referencing the above
graphic, the following provides several key measures that you may find useful
in building your E-Dashboard:
Potential: Size of the target market–those who are or could become
involved in small business.
Impact: Awareness of your Entrepreneurship Program.
Enrollment in your first core course on entrepreneurship, e.g.,
"Introduction to Entrepreneurship Program.”
Business Plan: Number of "entrepreneurs” completing Business Plan.
Business Activity: Number of businesses launched, acquired, franchised,
Sustainability: Number of businesses in business over time
(longevity), e.g., 1, 2, 3, 5 years.
E-Dashboard measure is a strategic indicator and probe relating to a critical
area of the E-Program. Individually, the measures are useful. Linking the
Dashboard measures, you are also able to create an assessment of the
entrepreneurship pipeline–a "supply chain.” Using the E-Dashboard as
illustrated above, you will be able to determine effectiveness and efficiency
of each area of your E-Program, including retention and success overall.
E-Dashboard measure, consider defining target goals. The goals should be
intelligently defined–after benchmarking and research is concluded. Once you
acquire some historical data, the data can provide trends as to the direction
of your program, thus allowing you to determine trends and forecasts.
dashboard measures to evaluate and assess other entrepreneurship programs for
the purpose of identifying and leveraging best practices that will improve your
entrepreneurship program’s performance.
E-Dashboard provides insight that informs and supports decision-making.
Ultimately the E-Dashboard defines through these measures what is expected to
be achieved and what is important to the user.
Please feel free to contact me for additional information, questions or
comments on the "The E-Dashboard” at firstname.lastname@example.org