Young Entrepreneurs: Q & A with Jeny Tamera
Monday, February 07, 2011
Posted by: Matthew Montoya
What are your future plans and goals as an entrepreneur?
My current goal is to refine and master my skills through education, training, and practice and build capital for future business goals. When I am confident that I am ready to open a storefront, I will be dedicated to training and education for my staff and seeing to it that any and all business operations are executed successfully.
What programs at your school were the most helpful in starting and growing your business?
The most helpful program at my school was the Collegiate Entrepreneurs' Organization (CEO). Originally, I had a skewed idea of what I needed to be doing and learning in entrepreneurship to be successful. When I became involved with CEO I was given constant support and advice not only with what classes and subjects would most help but also in direct relation to my business. I am proud to say that during my service as president of CEO, I contributed to the creation of what initially was called "Student Business of the Month” where we put a student business in the spotlight and identified and refined the areas of most concern or ‘weakest links' in the student's business.
What do you think the most important things community colleges can do to help encourage and support young entrepreneurs are?
I think it is the responsibility (as well as a good marketing incentive) of the community colleges to make sure students are provided with more than just the education of their degree or field. They should also be taught how to apply what they learn. This means building entrepreneurship education in all departments. The more active the college is in supporting the creation and evolution of student business, the bigger the return will be in the communities which support the college. Even if students don't plan to run a business everyone must know how important of role they play in relation. I also think it is necessary for all student counselors to be more thorough in providing entrepreneurship options available to the students.
What do you know now that you wish you had known when you were starting your business?
I wish I had stumbled across CEO earlier in school. A cleaner start up so to speak (more organized and efficient bookkeeping in place and a more solid initial plan of attack with measurable goals rather than, "Okay here goes nothing; hope it works out this time!”) would have been helpful.
What advice would you give to a community college student who has no entrepreneurship experience and wants to start a business?
If they are intent on starting the business immediately than I would say to start in a business law class like "Legal Issues for Small Business” or something like that. The most important ground rules and ‘need to know' are found there and everything else exists around that foundation. I would also suggest that a good understanding of macro-economics is a must because they will never understand why they are doing anything they are doing if they do not understand the market place and its dynamics. Lastly, I would say that they should put it on paper first and that classes like Fast Trac business plan will aide that execution. The plan is the tough part, and once you put it on paper you become more accountable for your actions and the business has that much more chance of succeeding.
Michael Simmons is co-founder and CEO of the Extreme Entrepreneurship Tour (EET), http://www.extremetour.org, and a past keynote speaker at NACCE. EET brings the country's top young entrepreneurs to college campuses to spread the entrepreneurial mindset during a half-day conference. Started in 2006, the tour has visited over 150 schools nation-wide. Michael's organization also recently launched the JourneyPage Virtual Business Incubator (http://www.journeypage.com/vbi) and the Virtual Speaker Series (http://www.virtualspeakerseries.org) to further help entrepreneurship programs.
Jeny Tamera, founder of Jeny Tamera LLC, is a professional hair and make-up artist and Artistic Technical Trainer for L'Oreal Professionnel. Wearing a number of hats, she works ‘behind the chair' for professionals like business owners, creatives, musicians, and models. She also works with companies such as Hallmark, The Lyric Opera, and The Rockettes. As an Artistic Technical Trainer for L'Oreal Professionnel, Jeny Tamera educates other salons and licensed hair professionals on the LP approach, products, and technologies, offering motivation and inspiration. Jeny graduated from Johnson County Community College in 2010.