Peterson, a veteran businesswoman with deep connections in Portland's
business and political circles, they have an enthusiastic coach and
"Entrepreneurship is very alive and well and bubbling in the United States of America," she says.
optimism is grounded in numbers. Baby boomers are hitting age 65 at a
rate of 10,000 per day, according to the Pew Research Center, which has
public policy thinkers flapping about the health care, housing and
workforce implications. Peterson looks at that number and sees booming
economic opportunity, baby.
That huge cohort of Americans is the
next wave of entrepreneurs, she says. Many of them leave the workplace
financially stable, healthy and loaded with experience. Primed, Peterson
believes, to pursue what they've wanted to do all these years.
"They're going to look at their own lives and say, 'Let's do this,'" she says.