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Webinar Stream: Love Letters for Educators in Entrepreneurship
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2/22/12


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Presenter:
André Taylor, Entrepreneur, Author, and NACCE Contributor

You’re a great educator, but do you know how to write in language that gets the attention of entrepreneurs, and the business community?

Educators in entrepreneurship are often thrust into a position to become entrepreneurs themselves. This means selling their ideas internally to administration and faculty in addition to selling their programs and needs to business people externally.

But often, educators are reluctant to take on the direct style and strategies of professional marketers. Concerned about undermining their stature as an educator, this often results in being less effective in pitching and closing ideas that could help their programs.

When it comes to getting internal funding, and gaining the support of the external business community it doesn’t hurt to use tried and true approaches in sales and marketing. In fact, knowing how to say and write the right words just might help you expand your program in a big way.

LEARN HOW TO:

  • Sell your program ideas internally and externally
  • Pitch the business community with the right language
  • Overcome your resistance to selling
Join us for this compelling webinar aimed at helping you say and write the words that the business community will love and in turn will bring you greater success!


Biography:

André Taylor is an entrepreneur, consultant, and author of the book, You Can Still Win! He's chief executive of Taylor Insight, a New York-based leadership development firm, serving entrepreneurs and entrepreneurial companies. He's a regular contributor to ABC News Money Matters, and a community college graduate. More at www.andretaylor.com

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