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Direct Selling Education Foundation

Direct Selling Education Foundation

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Company Overview

The Direct Selling Education Foundation (DSEF), created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry’s goodwill ambassador. As a Washington, D.C.-based 501(c)3 organization, DSEF offers comprehensive programs that advance education about the industry and individual economic empowerment.

The purpose of the Direct Selling Education Foundation is to engage, equip and empower educators to provide students with an accurate understanding of the direct selling industry as a powerful go-to-market strategy, distribution model and entrepreneurial option, and to teach the correct principles of direct selling.

To further support our overall mission, DSEF partners with professors and educators, primarily at the collegiate level, who are interested in including direct selling as a topic in their various curricula. We provide teaching content for educators and classrooms alike to facilitate this process. The Foundation also funds and sponsors direct selling-related research, often conducted by DSEF Fellows. And we host Campus Events throughout the year, which include classroom visits by direct selling company executives through our Speakers Bureau.
Nancy Laichas Chief Marketing & Development Officer
Austin Martin Program Coordinator
Bettie Smith Senior Project Manager
Gary Huggins Executive Director
Kimberly Harris Bliton Senior Director of Academic Initiatives
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