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8th Annual Conference | Case Studies | 2010

Low-Cost, No-Cost Marketing Strategies: Growing Your Entrepreneurial Center on a Budget

Case Study

Mrs. Michelle Neujahr
Director Entrepreneneurial Center
Southern Maine Community College
South Portland, ME

Marketing does not need to be expensive, difficult or ineffective. Join Michelle as she shares the secrets of how she has quadrupled participation in SMCC's Business Incubator in just three months. She will also share how to grow revenue and increase participation using only low-cost, no-cost marketing solutions. This program inspires attendees to implement social media strategies, use networking to its full extent and achieve expert status. In addition Michelle will share "50 Low-Cost, No-Cost Marketing Strategies Guaranteed to Get Results.”

In this session, attendees will learn how to:

  • Re-think their current marketing strategies
  • Use new tools for marketing their programs
  • Engage others in the marketing process

Getting Started & Growing Your Entrepreneurship Program

Case Study

Prof. Bernard (Bill) Zannini
Professor, Business Department
Northern Essex Community College
Haverhill, MA

Entrepreneurship is the engine that fuels small businesses and job creation. Our local and national economies have moved towards a service-based economy, making small businesses essential to job creation and growth. With unemployment at a record high now is the time to start and grow an Entrepreneurship program at your Community College. Increase the awareness of the program throughout the college and the local community through targeted events that highlight students and their work. Tie the program to past graduates and allow them the opportunity to share their experience with the current students.

  • Start small with an eye towards increasing and enhancing your Entrepreneurship program
  • Get the word out through local business and academic supporters and activities
  • Create excitement through events that involve students and faculty from other disciplines.

We Have A Program - How We Did It......What's Next!

Case Study

Dr. J. Pat Fuller
Professor, Economics & Business, Entrepreneurship Program Coordinator
Brevard Community College
Titusville, FL

In this interactive session, Brevard Community College's entrepreneurship faculty shares a case study of how their overall entrepreneurship program has come together, detailing a step by step method for program construction and consideration applicable to your college, with suggestions for enhanced growth and development both internally and externally.


The SPC Career and Entrepreneurship Center: Marrying Curriculum, Activities and Support

Case Study

Ms. Lynne Wolf
Entrepreneurship Center Specialist
St. Petersburg College
St. Petersburg, FL

Providing courses in practical entrepreneurship alone is vitally important, but its value increases when paired with an integrated series of services and activities. SPC is adopting the model successfully developed at the University of Miami, where extended entrepreneurship services are housed in and coupled with the work of the Career Center. At SPC the traditional Career Center offers many services to current students in selecting career direction, developing a career plan, and obtaining occupational, industry and labor market data. The traditional Career Center provides also information on how to find employment, develop a resume and prepare for the interview. The role of the new and Entrepreneurship/Career Center is to extend those services and complement and supplement the academic programs by working with students in the entrepreneurship courses and programs to identify mentors, make referrals to community resources, and promote activities, events and host seminar series. This session will describe how the College came to the decision to expand its Career Center to have a formal focus on entrepreneurship, changing the name to the Career and Entrepreneurship Center (CEC). The CEC includes an emphasis on linkages and provides virtual incubator services to students enrolled in the program. Because it comes in contact with so many students seeking career guidance, the Center serves as a marketing arm of sorts for the program by referring students and individuals in the community who are looking for educational opportunities.

Key Learning's:

  • How SPC morphed it's Career Center into a more focused approach on entrepreneurship.
  • How SPC developed curricula which is supplemented and complemented by Center activities, mentoring How SPC built the Center as both a support and marketing tool for the academic program
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