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EU-Canada Free Trade Agreement Woes and their Brexit ImplicationOpen in a New Window

For the past five years the European Union and Canada have been negotiating the terms of a comprehensive free trade agreement. The Comprehensive Economic and Trade Agreement, or CETA, would effectively eliminate 98% of tariffs between Canada and the EU, leading some experts to predict an increase in trade of over 20%. CETA was in its final form, with a signing ceremony scheduled for this Thursday, October 26th, but the deal was blocked at the last minute by Wallonia, the French speaking region...

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Pollution and its Effects on Labor ProductivityOpen in a New Window

Researchers have found that the quality of the air that we breathe can affect how we perform in the office. As pollution increases, labor productivity may decrease due to the fact that inhaling polluted air can hinder our “respiratory, cardiovascular, and cognitive function”.  China, along with many other industrialized countries, have experienced a decline in worker productivity due to the extensive air pollution and climate change. Pollution from the burning of fossil fuels...

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U.K. Rocked by Record InflationOpen in a New Window

Consumer prices surged this September in the United Kingdom, rising at the fastest annual pace in two years. A seasonal rise in clothing prices, increasing hotel stay prices, and a spike in gas prices are all contributing factors to this inflation. According to the Office for National Statistics, the Consumer Price Index has risen by 1.0% as of September in 2016, the highest increase since November 2014. Prior to the last few months of 2016, inflation in the UK remained constant,...

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Brazil's 14.75 Percent Interest RateOpen in a New Window

In an age where low and negative interest rates dominate the central banking scene for most of the developed world, one major nation has a target interest rate of 14.25%. The country in question has been all over the news in the past few years, from the World Cup and the Olympics, to the impeachment of a president and a deep recession. It is Brazil whose official interest rate stands at 14.25%, which is entirely counterintuitive given the information that Brazil is mired in a deep recession....

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gE Blog Series: Global Marketing Part 5 - Success StoriesOpen in a New Window

Consumers today have more options for buying than ever, which can sometimes lead to information overload and increased insecurity. As a result, consumers are seeking out a brand with the values, quality, and authenticity they can remain loyal to. According to CNBC, there are seven important keys to help build a strong brand: A highly compelling brand promise A powerful insight Closure power A contemporary feel A consistent brand promise that is continually renewed Cultural...

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gE Blog Series: Global Marketing Part 4 - Challenges in Global MarketingOpen in a New Window

Expanding overseas to new markets can be one of the most crucial decisions a business makes. Often, expanding internationally is what can make or break a business. International expansion consists of more than simply setting up shop in a new country. The expansion process must be purposeful and must be prepared for, otherwise the business will see more money being drained through this new exploration than made. The following is a collection of observations and tips regarding challenges in...

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gE Blog Series: Global Marketing Part 3 - Building a Global BrandOpen in a New Window

Brand is bond in the world of business. The first thing we think of when someone mentions a company name is not their most recent financial statements or their internal initiatives to cut costs or boost R&D. The first thought is of the brand that company has built. Take for example, Nike. When someone mentions Nike, by and large it conjures images of cutting edge athletic wear and oozes cool. It is clear that brand is crucial to a company’s success, and while scores of other factors...

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gE Blog Series: Global Marketing Part 2 - Marketing in the Digital AgeOpen in a New Window

In a blog post for Cisco, EMEA & Russia marketing director Dr. Christine Bailey explained the omnipresence of digital marketing in the current business landscape: "we’re no longer doing ‘Digital’ Marketing, we’re simply marketing in a digital world." In other words, the appellation 'digital marketing' has become unnecessary; the world is so thoroughly digitized that all corporate marketing actions must align with digital spaces, not just run...

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gE Blog Series: Global Marketing Part 1 - IntroductionOpen in a New Window

This week, the globalEDGE blog is taking a look at international marketing and its implications for businesses, in a five part series. For companies conducting business in several countries, a strong marketing strategy can be extremely beneficial, connecting the brand with ideas about the company, such as trust or innovation. An effective strategy can bring about cost savings and introduce competitive advantages, which can be crucial for a company attempting to move into new markets. One...

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A New Cable Seeks to Further Connect the United States and ChinaOpen in a New Window

Two of the world's most valuable technology companies, Facebook and Alphabet (by means of its subsidiary Google), are working with TE Subsea Communications (TE SubCom) and Pacific Light Data Communication (PLDC, a subsidiary of China Soft Power Technology) to construct the world's fastest trans-Pacific submarine cable. The 12,800 kilometer (8,000 miles) submarine cable will enable a speed of 120 Terabits per second and connect the United States and China by...

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Political Uncertainty and its Effect on World Economic GrowthOpen in a New Window

Global economic growth has been held back in recent times and many factors play into this; however, political uncertainty has been at the forefront. Unpredictable political outcomes, such as the general election season in the world, instability in the Middle East, the Brexit, and China’s leadership reshuffle, have created considerable doubt and uncertainty in global markets. Some of the largest economies in the world are going through a phase of political change....

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Indonesian Economy a Bright Spot Among Emerging MarketsOpen in a New Window

With the economic struggles of many emerging markets, Indonesia has been one of the few bright spots. The economy is expected to meet expectations and grow 5% this year, the fourth highest rate among emerging markets. The fact that Indonesia has been able to keep its economy growing is impressive, especially with the many outside factors that have significantly impacted other emerging markets. Indonesia long relied on exports of natural resources to China to create economic activity, and when...

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Natural Disasters Economic ImpactOpen in a New Window

The economic impact of natural disasters can be witnessed on a global scale. These disasters often set in motion a variety of chain reactions, negatively impacting and in some cases decimating sectors of the global economy. "In 2014, 72 percent of global losses classified as "disasters" were caused by extreme weather events: hailstorms in Europe, drought and severe winter weather in the U.S., hurricane damage in Mexico to typhoon damage in the...

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Brazil Opens Offshore Oil Market to Foreign InvestorsOpen in a New Window

Earlier this month on October 5th, Brazil’s congress approved the key points of a polarizing bill, which would allow foreign investment in the nation's offshore oil fields. The bill overturns parts of a 2010 bill which was aimed at increasing government control over the lucrative oil fields. This law mandated that the state-run oil company, Petrobras, be the lead operator and hold a minimum of a 30% stake in any offshore drilling operations in so-called “pre-salt” fields....

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Countries Agree to Global Aviation Emissions CapOpen in a New Window

The Paris Agreement focusing on the reduction of emissions and overall achievement of climate neutrality has initiated efforts to reduce carbon emissions throughout the aviation industry. Airlines are one of the major emitters of carbon dioxide, and air travel is forecast to double by 2030. However, aviation had not been included in the agreement until now.  More than sixty governments have pledged to participate in the program, which is centered around making...

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The Second Shift Model as a Global Community BuilderOpen in a New Window

Second Shift captures the dynamic, collaborative management model that essentially saved a U.S. manufacturing city - Lansing, Michigan. The "Second Shift Model" has now been codified in a book and a documentary. When car-making giant General Motors decided to close its plant in Lansing, Michigan, in 1996, one person – the city’s newly elected mayor, David Hollister – stood up and said “no.” Hollister’s...

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Canadian Mining Industry Promotes Foreign MarketsOpen in a New Window

In efforts to dominating the global mining industry, Canada has made tremendous attempts to promote mining overseas. With increased international mining initiatives, many Canadian corporations have been fueling their resources to expand globally. According to the Huffington Post, “Ontario-based Carube Copper said it acquired ‘over 500 square kilometers of the most prospective ground in Jamaica based on historic showings.’”  In addition to...

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Nigeria's Economic WoesOpen in a New Window

Nigeria is currently in a recession after unpegging from the U.S. dollar, and the decreased dollar supply has reduced output and created obstacles for companies to pay their debts. A challenge that Nigeria is trying to overcome is the lack of investment in infrastructure during the oil boom years which would have allowed for more sustainable growth. The economic downturn can largely be attributed to drop in oil prices, and the loss of investment...

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Singapore Looks to Africa for TradeOpen in a New Window

A stated goal of Singapore’s Ministry of Trade and Industry is to increase trade relations with the countries in Africa, which currently make up only 1.5% of the country’s total international trade. The continent’s economic potential and recent investments by other Asian nations has led Singapore to explore an expansion of trade, with an initial focus on free trade agreements. Singapore currently has very few agreements with any African nations, but in August, the country was...

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How is the UK doing Post-Brexit?Open in a New Window

After the Brexit, the pound fell immensely, by 8.4% in one day, to its lowest since 1985, which was the biggest one day fall on record.  Since the morning of the referendum result, the pound has deprecated by around 11% against the dollar without any large fluctuations in the last two months. The depreciation of the pound could be seen as a double-edged sword. It caused a significant boost in exports in several industries in the United Kingdom due to British prices becoming relatively...

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