Master Class: Blueprint for Growth: Marketing, Revenue & Philanthropy for Colleges
A 6-part series discussing Marketing, Revenue and Philanthropy for Colleges
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Event Details
A 6-Part Series for College Growth & Engagement
This professional development series offers five powerful sessions designed to help colleges strengthen enrollment, increase revenue, and boost fundraising. Topics include:
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Your 1-Year Marketing Plan – Build a focused, flexible annual marketing strategy.
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Digital Marketing Essentials – Simplify and amplify your online presence.
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Your 1-Year Sale Plan – Drive non-credit and contract training revenue.
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Generating Revenue with Customized Training – Leverage employer partnerships and proven models.
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Philanthropic Communication & Outreach – Engage donors year-round and enhance fundraising success.
September 16
Session 1: Your 1-Year Marketing Plan
Description: Is your college marketing reactive or strategic? This session walks you through creating a focused, flexible 12-month marketing plan designed for resource-conscious teams. You'll learn how to set achievable goals, identify key audiences, and schedule campaigns that align with enrollment cycles, workforce programs, and community engagement efforts.
Speaker: Suzanne Kart
September 18
Session 2: Digital Marketing Essentials
Description: Digital marketing doesn't have to be overwhelming. This session will demystify the essentials—from websites and email marketing to social media and digital ads. Discover simple, actionable strategies to boost your college’s online visibility and engagement with prospective students, employers, and donors.
Speaker: Suzanne Kart
September 23
Session 3: Your 1-year Sale Plan
Description: Customized training is one of the most powerful (and often underutilized) tools for community colleges to generate revenue and strengthen employer relationships. This session explores proven models, pricing strategies, and outreach tactics to grow your training portfolio and meet workforce demands.
Speaker: Dr. Trenton Hightower
September 25
Session 4: Generating Revenue with Customized Training
Description: Customized training is one of the most powerful (and often underutilized) tools for community colleges to generate revenue and strengthen employer relationships. This session explores proven models, pricing strategies, and outreach tactics to grow your training portfolio and meet workforce demands.
Speaker: Dr. Trenton Hightower
September 30
Session 5: Message and Momentum: A Year of Philanthropic Communication
Description: Sustaining donor engagement requires more than an annual appeal. This session outlines a 12-month communication plan that keeps your college top-of-mind with donors, alumni, and corporate partners. Learn how to create messages that build momentum, deepen relationships, and inspire giving throughout the year.
Speaker: Vince Murphy
October 2
Session 6: Planning Outreach for Philanthropic Success
Description: Strategic outreach can transform your fundraising results. This session will guide you through mapping your key stakeholders, identifying the right messages for the right moments, and using outreach tools effectively. Perfect for colleges looking to elevate their philanthropic success with limited resources.
Speaker: Vince Murphy
About the Speakers:
Suzanne Kart
Suzanne Kart is the Director of Marketing for the National Association for Community College Entrepreneurship (NACCE), the nation’s leading co-creator and distributor of resources to transform underserved communities through community college engagement.
With more than 18 years of experience in the marketing and communications fields, Suzanne has developed and executed successful campaigns for various industries, including education, healthcare, and recreation. She specializes in digital advertising, inbound marketing, branding, social media marketing, email marketing, and media buying. She is also a sought-after speaker, writer, and content creator, who has presented at national and international conferences, published multiple articles and blogs, and hosted a podcast on marketing trends and best practices. Suzanne is passionate about creating engaging and impactful experiences that connect audiences with brands and organizations.
Dr. Trenton Hightower
An Army Veteran, Dr. Hightower with over 25 years of experience working in leadership at community colleges with a focus on workforce education. He is the author of Field Trip 101 - An approach to team building and a NCCET Board Member.
NACCE Fellows Project
We will collaborate with five Florida colleges that are not NACCE members and three that are already NACCE members. Our objective is to create a robust entrepreneurship course that we can present to NCCET for certification. Once the course receives certification, our next step would be to reach out to colleges in the Southeast and offer them the NACCE certified Entrepreneurship course as a valuable new service. We will primarily target continuing education, community education, and economic development departments to expand the reach and impact of the course.
Vince Murphy
Vincent A. Murphy is a retired business executive, having spent 30+ years in leadership roles across a variety of industries, followed by consulting for profit and non-profit enterprises. He recently served as Chairman of the Norwalk Community College Foundation Board of Directors, and Interim President/CEO of the Foundation’s operating company.
Mr. Murphy has led and participated in local and regional initiatives involving the promotion of entrepreneurship within the higher education realm. He has helped design innovative approaches to student and community business creation education within a network of Community Colleges, has provided strategy support for a leading seed-funding venture for college business startups, and has sat on the Advisory Council of the State of Connecticut’s “CTNext” public/private business startup initiative. Lastly, he has been, and is presently, involved in philanthropy with Connecticut and Florida cultural organizations.
Vince is the husband of Beverly Jordan-Murphy and proud father of two sons, and is an enthusiastic reader and hobby novelist.