Member Spotlight

Alicia HooksRyan Arnold

Residence: Coeur d’Alene, Idaho

Organization: North Idaho College

Occupation: Regional Director – Entrepreneurial Strategy

First job: Dishwasher. Enough said.

Philosophy: Never stop learning. Never stop challenging your assumptions.

Favorite music: I have different soundtracks depending if I’m at work, cooking dinner, hanging out with friends, or traveling. I had the chance to see “Me First” and the “Gimme Gimmes” in Tokyo last fall in concert, which was a fun experience.

Favorite TV Show or Movie: I’ve really enjoyed Halt and Catch Fire and Westworld, and Anthony Bourdain - Parts Unknown is always a go-to when in need of a vicarious travel experience.

Most Recent Book (Favorite book): Two books that shaped my career trajectory and personal underpinnings: The Philosophy of Sustainable Design by Jason F. McLennan, and The Death and Life of Great American Cities by Jane Jacobs. Each gave me a different but complementary perspective of the built environment - how we interact in it, and how it shapes us as much as we shape it. Together, these books set me on a career path focused on environmental building design and social impact.

What got me interested in my work: It’s the commonality I try to keep in all my work, whether it is environmental, social, or economic – the need to positively affect others and the world around me. It was never my plan to get into entrepreneurship assistance/education, but it’s been very rewarding to work in my own community to enable others on their own personal and professional journey. I’ve had the opportunity to work in a wide range of fields and develop a strong network of professional contacts over the years, and there is nothing more gratifying than to use that network to help others realize their potential.

Success is... The ability to follow your purpose over the pursuit of profit. Life can throw you many challenges and opportunities, but being able to stay true to yourself is the best reward.

Pet Peeve: A lack of curiosity and an overabundance of certainty. The world is infinitely complex and interesting, with multiple vantages, angles, and rabbit holes to explore. Be humble and inquisitive.

Favorite Quote:The art of life is a constant readjustment to our surroundings.” — Kakuzo Okakaura

Current Project: North Idaho College was able to secure an Economic Development Administration (EDA) i6 Innovation Challenge Grant, which has enabled us to start building a new program and lab space focused on product development and design. It’s an exciting collaborative effort between the college, makerspace GIZMO-CDA, and other local partners that will enable our community and students to launch product-based ideas.

What impact has NACCE had on your college's entrepreneurship efforts? NACCE has helped North Idaho College build and grow our entrepreneurship programs here in Coeur d’Alene, but for me personally, the opportunity to participate this summer in the NACCE-Manodharma India Exchange program was a rewarding and lifechanging experience.