Strategic Sales for Colleges and Universities Seminar
Hillsbourgh Community College
4001 West Tampa Bay BoulevardTampa, FL 33614
United States
Event Details
Join us for an intensive one-day training session designed to equip professionals from colleges and universities with comprehensive sales skills and steps to build a successful customized training division. Understand training needs assessment, how to write the proposal, and the steps in the sales process to overcome procrastination and buyer paralysis. We will use practical skills in sales as part of the marketing plan. Understand how sales is part of the marketing plan. Learn sales techniques, and how to leverage social media platforms. Participants will learn from other college experts, engage in interactive sessions, and walk away with actionable insights to create impactful sales tactics tailored to educational institutions.
Learning Objectives:
- Understand Sales Fundamentals
- Building a Sales Plan for Large or Small Colleges
- Master Training Assessment Implement Promotional Activities
- Enhance Sales Skills
- Learn How Social Media can Support Sales
- How to Run a Community Assessment
- Learn Kirkpatrick’s 4 Levels of Training Outcomes
Perfect for Directors, Deans and VPs on how to lead or make sales calls
For More Information:
About your facilitator:
Dr. Trenton Hightower has spent over twenty-five years working in leadership at community colleges. He spent six years as a Coordinator/Manager at Finger Lakes Community College NY, seven years as AVP for CE at Frederick Community College MD,and seven years leading Virginia as the Assistant Vice Chancellor for Workforce Development for all 23 community colleges. Trenton’s last college assignment was Santa Fe College FL, were he led them from deficit to profit and tripped the incubator activity. He is currently the Executive Director for Membership and Workforce Development for the National Association for Community College Entrepreneurship. Trenton is also the author of the book, FieldTrip 101 – An Approach to team building. He is a past board member with the YMCA, NCCET, LERN and a local Chamber of Commerce. Trenton holds a Masters in Administration of HigherEducation and an EdD in Organizational Leadership.