Building Your Competitive Edge: Practical Strategies for Entrepreneurial Success!
Learn how to make your business unique in a competitive market
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Event Details
Description: Success as an entrepreneur requires clarity around the unique value your business brings to market. Yet, too many entrepreneurs use prescriptive, static approaches to building a competitive edge that often do not showcase the advantages of their products or services effectively. In this webinar, Vernetta Mosley profiles her business to share common mistakes and valuable strategies around developing a competitive edge.
This webinar provides strategies for:
1. Avoiding early mistakes when building a competitive edge
2. Using the power of authenticity to maintain a competitive advantage
3. Adjusting through major industry disruptions, like the changing pre and post COVID-19 Pandemic business landscapes
About the Speaker:
Vernetta K. Mosley, PhD
Vernetta K. Mosley is an accomplished training and development leader, within and outside of higher education. Dr. Mosley uses her skill at bridging academia with industry to develop innovative learning programs, impactful skill-building coaching frameworks and engaging instructional approaches for universities, government agencies and corporate clients. Her areas of expertise are professional/scholarly communication, critical thinking and leadership development. Author of the I Am Not a Writer book series, Dr. Mosley supports thought leaders, helping them to connect with their authentic voice while presenting expertise with greater clarity and confidence in scholarly and professional arenas.
Dr. Mosley has a B.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, a M.A. in English from NC A&T State University and a Ph.D. in English from the University of South Florida. She is the founder of Cultivate the Writer, a program that offers dissertation and writing coaching, editing services, educational consultation and workshops/boot camps to improve the writing and complementary academic skills of those within higher education. Cultivate the Writer has helped graduate students and professors across disciplines get published, secure grants, complete manuscripts, and finish their dissertations and theses. Cultivate the Writer is under the umbrella of Chrysalis Consulting LLC, a learning and development company that provides consulting services as well as customized leadership and professional communication training.
For more information about Cultivate the Writer, visit www.cultivatethewriter.com or email Dr. Mosley at drv@cultivatethewriter.com.
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