NACCE 2021 Virtual Agenda

Workforce Development & Non-Credit Programming Track

Career Closets - The Good, Bad & Ugly | Beginner Level

This session will focus on the creation, goals, and operations of student operated career closets (professional and business casual attire at a minimum). It will address the identification of need for such a service/shop. The multiple aspects of engaging students in collecting new and gently used professional clothing and financial resources, display and storage space, merchandising and promoting the closet, and measuring its success. The Fayetteville State University Enactus Team established such a shop (clothes are free of charge) prior to the COVID-19 shut down and has faced some unexpected challenges as well as opportunities.

Learning Objectives:

• Understand the potential value of a career closet for college students.
• Consider the strategy with the participant's institution.
• Identify options for addressing the opportunities and challenges in the process.

Presenters:

• Caroline Glackin, Associate Professor of Entrepreneurship, Fayetteville State University (NC)
• Amber Thomas, Lecturer in Economics, Fayetteville State University (NC)

Academic Programs Track

From Camp to a Concierge: Strategies to Engage Remote Learners | Beginner Level

Even prior to the pandemic, Lakeland's course completion data showed that students in online and hybrid courses were consistently withdrawing at high rates than those enrolled in traditional lecture sections. This presentation describes steps taken to bridge the gap. Steps included development and deployment of "Crash's Camp for Remote Learning," a short video camp experiences that explains the level of engagement needed to be a successful remote learner. Lakeland also created and launched a Remote Learning Concierge Program to help bridge equity gaps and make sure every student is set up for success.

Because barriers to remote learning success vary from student to student, a personal approach is critical. Students may lack suitable technology and a reliable internet connection. Students also can struggle with course site navigation and staying engaged and motivated in the way that leads to mastery of course learning objectives. There can be difficulty with appropriate online communications with peers and the instructor. Similar to the hotel concierge who helps visitors have a successful stay in a city, Lakeland's Remote Learning Concierge provides individualized and personal assistance.

Learning Objectives:

• Participants will be able to take the information presented and create a video camp experience at their college.
• Participants will be able to take the information presented and create a Remote Learning Concierge Program at their college.
• Participants will understand how to secure resources for student engagement and success in the remote learning environment.

Presenters:

• Laura Barnard, Executive Vice-President and Provost, Lakeland Community College (OH)
• Jennifer Collis, Associate Provost for Strategic Educational Programs and Retention Initiatives, Lakeland Community College (OH)
• Rick Amster, Counselor/Assistant Professor, Lakeland Community College (OH)

Entrepreneurship 101 – Cross Disciplinary Teaching & Leadership Best Practices Track

Leveraging Assets: It Takes a Community | Intermediate Level

Community colleges use a variety of resources to educate and enrich a community. Entrepreneurs who connect with community colleges can find a wealth of assistance and resources to grow and succeed in their endeavors. At Fayetteville Technical Community College, we work together to serve our entrepreneurial community using a three-tiered approach. Our Continuing Education’s Center for Innovation, Entrepreneurship and Small Business (CIESBC) offers counseling services, programs, and resources. Our curriculum business programs offer a degree and a certificate in Entrepreneurship as well as experiential projects. Jointly, we serve as community organizers for 1 Million Cups Fayetteville, a Kauffman Foundation program which allows entrepreneurs to present to receive feedback and ideas from its audience. The magic really begins when we all work together with an entrepreneur in our community.

Come hear about three companies who have received help getting started from the CIESBC, presented at 1 Million Cups Fayetteville, and received solutions to problems while providing meaningful, real-life experience for students in curriculum programs. Participants will be working together to brainstorm and share ideas on how to create this type of support for entrepreneurs in their communities.         

Learning Objectives:

• Identify partners within your institution and community to create an entrepreneurial support system.
• Create a bridge between curriculum programs and continuing education.
• Create experiential projects for students that solve issues for entrepreneurs in the community.

Presenters:

• Cindy Burns, Dean of Business Programs and 1 Million Cups Organizer, Fayetteville Technical Community College (NC)
• Kent Hill, Director of the Center for Innovation, Entrepreneurship, and Small Business, Fayetteville Technical Community College (NC)

Workforce Development & Non-Credit Programming Track

Keeping Up With the Innovation in Career Education: A New Tool to Benchmark Your College’s Programs | Beginner Level  

Some of the most exciting innovation in higher education is taking place at community colleges – new thinking and new approaches to preparing learners for the workplace. Intensive employer partnerships, shorter nondegree programs, stackable credentials, crossover from noncredit to credit and more: a new survey by Opportunity America and Lumina Foundation assesses the adoption of these practices nationwide, providing benchmarks for educators seeking to keep up with the latest trends. Nearly 40 percent of community and technical colleges responded to the survey, and the results paint a picture of a vibrant, evolving sector. Join Opportunity America president Tamar Jacoby to learn more about the study and how you can use the findings to advance innovation on your campus.

Learning Objectives:

• Gain an overview of the innovation being pioneered at community college nationwide
• Become familiar with a new resource – new data on community college workforce education and enrollments
• Understand the potential for using this data to benchmark innovation at your college

Presenter:

• Tamar Jacoby, President, Opportunity America (DC)

Academic Programs Track

IDEAS@HCC: Integrating Entrepreneurial Education into the Classroom Panel | Intermediate Level

IDEAS@HCC is a student pitch competition initiative at Houston Community College where students are encouraged to offer solutions to our world’s most pressuring issues. Hear from deans and director from HCC on how they came together to integrate entrepreneurial education into the classroom and curriculum, during a pandemic! Walk away with a practical know-how of hosting a competition, but also the intuitive know-how of engaging the faculty and institution to motivate and engage future changemaker students! From humble beginnings in the Office of Entrepreneurial Initiatives to one of the institution’s flagship student competitions, IDEAS@HCC now includes active collaboration with numerous instructional programs with lasting impact on students. In 2021, the competition includes representation from 15 instructional areas and 25 faculty, and entrepreneurship is a rising star among multiple institutional priorities and initiatives. As entrepreneurship has a currency in institutional conversations, barriers have been broken around disciplines, student populations, workforce and academic divides – and many of the other perceived challenges to diversity and inclusion.

Learning Objectives:

• Learn how to leverage entrepreneurship across other institutional priorities and initiatives.
• Learn of techniques and tools - used to engage faculty and students to participate.
• Learn of problems and challenges associated when deploying innovation and entrepreneurship education.

Presenters:

• Ravi Brahmbhatt, Director of Student Innovation and Entrepreneurship, Houston Community College (TX)
• Richard Gosselin, Faculty, Houston Community College (TX)
• Amy Tan, Dean, English & Communications, Houston Community College (TX)
• Colleen Reilly, Dean, Performing Arts, Houston Community College (TX)
• Suzzette Brimmer, Dean, Consumer Arts & Sciences, Houston Community College (TX)
• Dr. Danielle Stagg, Chair, Speech & Communication, Houston Community College (TX)

Entrepreneurship 101 – Cross Disciplinary Teaching & Leadership Best Practices Track

No one is watching your Zoom class, want to change that? | Intermediate Level

Students are both watching and creating high quality audio and video streaming content throughout the day. Is it no wonder they are not engaged by 2010 video techniques and quality used in class? This session will introduce instructors to the hardware and software needed, both basic and intermediate, that can bring your Zoom classes to a professional level of engagement and connection. This session will take participants beyond polling, chat, and breakout rooms into the realm of streaming technology and the highest levels of engagement and participation. We know that the digital experience needs to be relevant, contextual, engaging, and instructional. Tying these concepts together is improved instructional video streaming.

Learning Objectives:

• How to improve instructor video presence to increase engagement and content retention through the use and understanding of free OBS software.
• How to improve the video learning experience by using professional video techniques, including lighting, green screen, audio sweetening, and visual content streaming to drive improved student engagement.
• Identification of microphones and other hardware (under $250) and software (free) that can move digital classes from basic Zoom to introductory professionalism and engagement - equipment review, what you need and what you don’t.

Presenters:

• Thomas Paccioretti, Associate Professor, Entrepreneurship, Santa Monica College (CA)
• Andrew Wall, Digital Marketing Consultant, AwallDigital.com

Join our special Virtual Fireside Chat with prolific inventor and philanthropist Dr. Gary Michelson as we discuss the need for greater intellectual property (IP) rights understanding among entrepreneurs, how to jumpstart underserved entrepreneurship ecosystems, innovative problem-solving, and the world of higher education in the post-COVID era.

Workforce Development & Non-Credit Programming Track

How to Develop Sustainable Entrepreneurial Programs With External Donations & Deliver! | Advanced Level

Houston Community College’s Glenda & David Regenbaum Center for Entrepreneurship at HCC Northwest has successfully developed, launched, and grown three entrepreneurial programs by raising funds and in-kind gifts from the external community. They have also attracted entrepreneurial experts’ volunteer time to collaborate with the HCC Director & staff to participate & deliver the programs and to advise proposed, startup and existing entrepreneurs. The Center Director and two volunteer Entrepreneurs in Residence present tips for you to develop and fund your programs backed up by their experience in three ongoing sustainable programs; from recently introduced to mature and continuously evolving:

• Introduction Stage - HCC Mattress Mack School of Selling© – Developed & Launched in 2021
• Growth Stage - Small Business Success Series by HCC© – 4 Years
• Mature Stage - HCC Business Plan Competition© – 14 Years

They will share progressive entrepreneurial steps you can take to develop a program, test it, prove the market for it and attract additional funds and volunteers to deliver it. See how they attract volunteer assistance in the early stages of the programs that leads to the attraction of funds to pay facilitators, award prize money and fund tuition-free programs for the participants. Take tips from how they market their programs during development, launch and growth to attract talent, funds, and participants.

Learning Objectives:

• Progressive Steps Outline to Develop Your Program, Launch, Grow and Sustain It.
• Peer-to-Peer Exercise for Feedback & Brainstorming -Your Ideas & Theirs – Leave with Your Notes for a 2021-2022 Program to Take Home, Develop Further & Pursue
• Tips for Onsite and Virtual Delivery of Programs

Presenters:

• Sandra Louvier, Director, Glenda & David Regenbaum Center for Entrepreneurship, Houston Community College NW (TX)
• David Regenbaum, Entrepreneur in Residence, Glenda & David Regenbaum Center for Entrepreneurship, Houston Community College NW (TX)and Chairman of the Board HCC System Foundation
• Austin Tenette, Entrepreneur in Residence, HCC NE and Executive Leadership Coach, Focal Point Coaching

Academic Programs Track

Top Strategies for Teaching IP and Protecting Student Innovations | Intermediate Level

In this session, faculty leaders from NACCE's Michelson IP Educator in Residence (EIR) program will share their best practices around infusing intellectual property (IP) into business, entrepreneurship, marketing, invention, and maker curriculum. They will showcase their EIR work thus far and provide tangible takeaways for helping student innovators advance their ideas beyond the classroom and into successful ventures—including what IP missteps to avoid.

Learning Objectives:

• Understand the free and open resources available via the Michelson Institute for Intellectual Property
• Gain tangible takeaways from four different NACCE members that have incorporated IP into their classrooms and communities
• Better comprehend the importance of IP's role in business and entrepreneurship

Presenters:

• Pamela Bogdan, Lecturer – Engineering & Technology, Ocean County College (NJ)
• Gary Graves, Professor of Business, Entrepreneurship & Creativity, Fullerton College (CA)
• Lucio Lanucara, Instructor, Central New Mexico Community College (NM)
• Rachelle Mulumba, Program Coordinator, Michelson Institute for Intellectual Property (CA)
• Jelani Odlum, Program Manager, Michelson Institute for Intellectual Property (CA)
• Diane Sabato, Professor, Business, Springfield Technical Community College (MA)

Entrepreneurship 101 – Cross Disciplinary Teaching & Leadership Best Practices Track

Measuring Entrepreneurial Skill Development: The Readiness Inventory for Successful Entrepreneurship | Beginner Level

Entrepreneurship programs can foster economic development by helping aspiring entrepreneurs develop foundational skills to successfully launch and grow ventures. But how can entrepreneurship skills be measured to establish a skill baseline for each student and accurately track their skill development? Additionally, how can we be certain that our entrepreneurship programs are designed to ensure measurable and relevant skill development? These questions are particularly relevant in terms of equity, given that each student enters an entrepreneurship program with a unique skill baseline and varying levels of social and financial capital. The Readiness Inventory for Successful Entrepreneurship (RISE) RISE applies Communimetrics, an innovative theory of measurement, to assess 33 entrepreneurial skills across four types of management. This assessment enables strategic and individualized interventions to build skills, and it establishes a baseline for measuring progress in skill development. The RISE can also be applied to assess the skill development capacity of entrepreneurship academic and co-curricular programs to ensure relevant student outcomes. This session will share how the RISE has been utilized at the Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College in academic courses, an internship program, startup accelerator, and entrepreneurship program review. Other creative applications will be brainstormed by participants to fit the unique needs of their entrepreneurship program.

Learning Objectives:

• Leave the session with a RISE Strategy ready for implementation at your college
• Understand the benefit to students and entrepreneurship programs of establishing skill baselines, providing tailored interventions, and tracking skill development.
• Understand key factors and best practices to consider when using the RISE to support student success.

Presenters:

• Julie Samson, Executive Director, Scheinfeld Center for Entrepreneurship & Innovation, Santa Barbara City College (CA)
• Thomas S. Lyons, Ph.D., Clarence E. Harris Chair of Excellence in Entrepreneurship and Professor of Marketing & Entrepreneurship, University of Tennessee at Chattanooga, Gary W. Rollins College of Business (TN)

Workforce Development & Non-Credit Programming Track

Encore Careers for Age 50+ | Intermediate Level

Pre-pandemic, the Urban Institute published research indicating that 53% of those age 50 to 54 were partially forced or fully forced into retirement. Early data indicate the rates of age 50+ adults leaving the traditional workforce may be even higher during the past year. Due to financial needs and/or the desire to stay relevant and productive, Baby Boomers are embarking on encore careers and are increasingly turning to institutions of higher education for non-credit and certificate courses to help with these career transitions.

Many encore career transitions involve finding ways to leverage decades of industry expertise through consulting and publishing opportunities. For this session, NACCE member, Marge Johnsson, a consulting industry expert, serial entrepreneur, and educator, and Melissa Wilson, a serial New York Times best-selling author, publisher, and educator, will share curriculum and teaching best practices to aid this growing population’s encore career transitions. The interactive activity will focus on reframing traditional job descriptions into book titles and consulting opportunities, as this is one of the essential best practices.

Learning Objectives

• Formulate plans to address the re-education needs for age 50+ encore career transitions.
• Build strategies for incorporating consulting transitions best practices into new or existing courses.
• Build strategies for incorporating publishing best practices into new and/or existing courses.

Presenter:

• Marge Johnsson, Instructor, Concordia University – Chicago (IL)
• Melissa Wilson, Author, Publisher & Educator

Academic Programs Track

Product Education Sesions | Intermediate Level

• How VentureWell Can Support Your Work 
• Get Involved with Intuit This Fall 

Presenters:

• Victoria Matthew, VentureWell
• Teymour Ashkan, Intuit
• Jared Davidove, Intuit
• Ryan McAllister, Intuit

Entrepreneurship 101 – Cross Disciplinary Teaching & Leadership Best Practices Track

Community College Innovation Challenge | Beginner Level

The Community College Innovation Challenge (CCIC) seeks to strengthen entrepreneurial thinking among community college students by challenging them to develop STEM-based solutions to real-world problems. It also enables students to discover and demonstrate their capacity to use STEM to make a difference in the world and to translate that knowledge into action. In this session, you will hear from the 2021 first, second and third-place winning teams and how you can get involved in the future!

Learning Objectives:

• Understand the goals of CCIC
• Gain best practices and tips from the 2021 winning teams
• Learn how to get involved in 2022

Presenters:

• Jared Ashcroft, Faculty, Pasadena City College (CA)
• Ellen Hause, Program Director, Academic & Student Affairs, American Association of Community Colleges (DC)
• Eric Hepburn, Faculty, Austin Community College (TX)
• Dr. Mohammad Azhar, Faculty, Borough of Manhattan Community College (NY)

Workforce Development & Non-Credit Programming Track

How to Support Small Businesses by Developing Customized Training Programs Utilizing State Funding | Intermediate Level

This presentation will focus on the use of the Texas Workforce Commission Skills for Small Business program to support businesses with fewer than 100 employees. We will describe how we engaged small businesses at the peak of the COVID-19 pandemic using a hybrid training delivery model. In response to the pandemic, we developed a Peak Performance training series to systematically address the full spectrum of development needs to support varying requirements, both ongoing and emerging of Houston area businesses. Training options include:

• Crisis Resiliency Series
• Transformation Leadership
• Cybersecurity
• Logistics
• Plastics
• Dental Practitioners
• Manufacturing
• Food Services

Learning Objectives:

• How to engage small businesses in training programs during a crisis
• How to access funding to cover the cost of training
• How to reach new markets, and grow your institution's training unit
• How to create and sustain internal partnerships

Presenters:

• Jennifer Holmes, Director, Corporate College, Houston Community College (TX)
• Shemeka Clay, Program Manager, Houston Community College (TX)

Academic Programs Track

Breaking from Higher Education’s Traditional Learning Model: Pipeline to Platform | Intermediate Level

The speed of technological innovation and industry demands are moving faster than higher education’s ability to adapt. As Chronicle of Higher Education states, “Universities are respected for their traditions and commitment to academic standards, but often challenged to respond to dynamic changes and modern expectations of students and employers” (2017).  Today, higher education is being disrupted by non-traditional academic institutions. To remain relevant, should higher education borrow from the business playbook to adopt a Platform model?

Learning Objectives:  

• Understand what a platform model means and how it plays a role in mitigating the current disruption happening in higher education.  
• Learn the elements of a Platform model that is currently used in entrepreneurship programs among community colleges today. 
• Appreciate the opportunities and challenges for adopting a Platform model.  

Illustrate how the Platform model shape and support teaching and learning.  

Presenters:

• Vivian Faustino-Pulliam, Faculty & Program Lead, Center for Entrepreneurship, City College of San Francisco
• Doan Winkel, Kahl Chair in Entrepreneurship & Center Director, John Carroll University (OH)

Entrepreneurship 101 – Cross Disciplinary Teaching & Leadership Best Practices Track

Applying the Entrepreneurial Mindset to Crisis Management | Advanced Level

During the 2020-21 academic year, Rogue Community College faced a series of crises, any one of which would have been a difficult challenge in a single year. Learn how leadership at RCC used effectuation to creatively address these crises, build resilience, increase capacity, and emerge a stronger institution.

The most common advice in a crisis is to not waste it. Typically, this involves reflection on what has been learned and applying it to the future. In our case, we used the effectuation process to identify our assets and affordable loss, engage stakeholders, identify new partnership opportunities, leverage contingencies, and develop new opportunities and resources to address the crises. This process created a dynamic and effective response where college leadership was empowered to create innovative solutions and move the college to a position of stability and strength.

Learning Objectives:

• Create alignment between the effectuation process and crisis management.
• Apply effectuation to actual crisis situations.  
• Analyze the impact of effectuation on leadership teams and partnerships.

Presenter:

• Dr. Cathy Kemper-Pelle, President, Rogue Community College (OR)

Workforce Development & Non-Credit Programming Track

Closing the Digital Divide for Micro-Entrepreneurs | Intermediate Level

Due to the COVID-19 pandemic, many family-owned businesses in the under-served communities of Houston were terribly affected. A local city survey conducted by Main Street America Group indicated that from the 5,850 small business owners surveyed, 63.3% mentioned they did not have their business in an online platform. When they were asked what types of assistance would be most helpful to their business, the majority responded for financial assistance, penalty-free extensions on rent, utilities, and supplies/inventory. Yet 16% of these small businesses needed guidance on how to pivot and modify their business model and ask for technical training and website development for their business.

Therefore, the HCC Center for Entrepreneurship proposed and developed an 8-week program that included mandatory marketing and financial workshops that helped family-owned businesses effectively have an online presence while also re-defining their revenue and cashflow models for business sustainability and resiliency plans. Every week, businesses also connected and networked virtually with volunteer mentors, and engaged with HCC students that acted as interns to help them collect the data and created their new business websites and social media pages. In this presentation, our team will discuss how we developed the curriculum, engaged volunteer mentors as well as HCC students so that each small business had the customized support they needed to survive during the pandemic. Lastly, we will share the outcomes, lessons learned, and future goals for continuation of this initiative and to ultimately close the digital divide in our community.

Learning Objectives:

• How to create unique entrepreneurial content to help small businesses pivot their businesses during COVID-19 pandemic.
• How to leverage volunteer mentors to support small businesses.
• How to engage your community college students to be a part of the local entrepreneurial ecosystem while teaching them life and entrepreneurial skills.

Presenters:

• Brenda Rios Brombacher, Director, Entrepreneurial Initiatives & Community Relations, Houston Community College (TX)
• Kimberly Penn, Entrepreneur in Residence - SW, Houston Community College (TX)
• Germaine Washington, Marketing Manager, Houston Community College (TX)
• Ned Mueller, Entrepreneur in Residence- SE, Houston Community College (TX)

Workforce Development & Non-Credit Programming Track

Appathon@HCC - Virtual Student Hackathon - Practical Guide | Intermediate Level

The APPATHON@HCC is essentially a hackathon, with a twist! A ONE-day weekend gathering of high school and college students & teams organized to address specifically defined challenges! Students using a fast-paced ‘hackathon” methodology will be introduced to a global issue by subject matter experts. Students will choose a challenge to address, receive mentoring and feedback in generating an app showcase and integrated solutions, and present their app ideas to a set of judges for cash awards and recognition, all on the same day! Basically, after students work together brainstorming, planning, and prototyping an app, they will create a presentation that they’ll pitch to a panel of judges during the showcase. The event concludes with the recognition of students and a celebration of all participants!

So, at the APPATHON@HCC, you can do anything from design an app and showcase your ingenuity by making something uniquely creative based on a given theme. Learn how Houston Community College attracts hundreds of students globally to its hackathon and for enrollment for its Digital Information Technology Continuing Education Office.

Learning Objectives:

• How to build and sponsor an effective Virtual hackathon at your college.
• How to attract new CE enrollment and international students.
• How Appathon@HCC solves global problems with local creativity and skill building.

Presenters:

• Ravi Brahmbhatt, Director of Student Innovation & Entrepreneurship, Houston Community College (TX)
• Andre Hermann, Department Chair, DigiCom, Houston Community College (TX)
• Shilpa Phanse, Faculty and Apple Fellow, Houston Community College (TX)
• Samir Saber, Director of Continuing Education, Houston Community College (TX)
• Anci Shah, Department Chair, Computer Programming, Houston Community College (TX)

Entrepreneurship 101 – Cross Disciplinary Teaching & Leadership Best Practices Track

Only The Best For Vets! Best Practices for Delivering Veteran Entrepreneur Programs | Advanced Level

Learn why veterans are 45% more likely to pursue entrepreneurship when compared with non-veterans and how to deliver an entrepreneurship program that resonates with veterans. Participants will explore lessons learned and innovative techniques for teaching entrepreneurship to veterans, and how to include campus resources.

Professor Kerly and Dr. Gold have been working with vetrepreneurs for ten years, and will share their experiences, and best practices.

Presenters:

• Dr. Andy Gold, Faculty, Hillsborough Community College (FL)
• Beth Kerly, Faculty, Hillsborough Community College (FL)